Advertising in 24 News
24 News is a prominent Malayalam news channel that has made a significant impact since its launch. Established in 2016, the channel has quickly become a trusted source of news and information for Malayalam-speaking audiences across the globe. With its headquarters in Kerala, 24 News is part of the Insight Media City group, which has a strong presence in the media landscape. The channel is known for its commitment to delivering unbiased and accurate news, making it a go-to source for millions of viewers seeking reliable information.
One of the key factors contributing to the success of 24 News is its focus on comprehensive coverage of both local and national events. The channel offers a wide range of programming, including breaking news, in-depth analysis, and special reports on various topics. This has allowed 24 News to build a loyal viewership that relies on the channel for timely updates and insightful commentary. In addition to its news coverage, 24 News also airs programs that address social issues, giving voice to the concerns of the common people.
Over the years, 24 News has received recognition for its journalistic integrity and dedication to quality reporting. The channel's approach to news delivery, which emphasizes accuracy, transparency, and impartiality, has set it apart from other news outlets. As a result, 24 News has become a vital part of the Malayalam media ecosystem, playing a crucial role in keeping the public informed and engaged with the world around them.
Table of contents
- Advertising in 24 News
- Benefits of Advertising in 24 News
- Importance of Advertising in 24 News
- Ads Format for Advertising in 24 News
- Factors Affecting the Cost of Advertising in 24 News
- Best Practices for Advertising in 24 News
- Guide to Creating Effective Advertising in 24 News
- Why Choose Ginger Media Group for Advertising in 24 News?
Benefits of Advertising in 24 News
Advertising on 24 News offers a strategic advantage for brands aiming to reach a broad and diverse audience. As a well-established news channel with a large viewership, it provides an effective platform for enhancing brand visibility, building credibility, and driving consumer engagement. Below are key benefits of advertising in 24 News, each offering unique value to advertisers.
Extensive Audience Reach
24 News boasts a vast and varied audience, ranging from urban professionals to rural viewers, ensuring that your brand message reaches a wide spectrum of potential customers. As a 24-hour news channel, it caters to different demographics and time zones, allowing advertisers to target specific segments or appeal to a broad audience.
This extensive reach helps in maximizing the impact of advertising campaigns, ensuring that the brand message is delivered to a large and engaged viewership, thereby enhancing brand recognition and recall.
High Viewer Engagement
News channels like 24 News tend to have high viewer engagement because they provide real-time information that is relevant and essential to the audience. Viewers tune in regularly for updates, creating multiple touchpoints for advertisers to communicate their message.
This consistent engagement means that advertisements are more likely to be seen and remembered, leading to better brand recall and a higher likelihood of influencing consumer behavior. Advertising on 24 News ensures that your brand is positioned in a context where viewers are attentive and receptive.
Credibility and Trust Association
24 News is a trusted source of information for millions of viewers, and advertising on such a platform can significantly enhance a brand’s credibility. When a brand advertises on a respected news channel, it benefits from the channel’s reputation for reliability and trustworthiness.
This association can positively impact how viewers perceive the brand, leading to increased consumer trust and confidence in the product or service being advertised. By aligning with 24 News, advertisers can leverage this credibility to strengthen their brand image.
Targeted Advertising Opportunities
24 News offers targeted advertising opportunities through its varied programming and time slots. Advertisers can choose to place their ads during specific segments that align with their target audience’s interests, such as business news, sports updates, or prime-time bulletins. This flexibility allows brands to tailor their campaigns to reach the most relevant audience, optimizing ad spend and improving campaign effectiveness.
By targeting specific viewer groups, advertisers can ensure their message resonates with the right people at the right time.
Enhanced Brand Visibility
Given the channel’s continuous broadcasting and high viewership, advertising on 24 News can significantly enhance brand visibility. The frequency and repetition of ads across different times of the day ensure that the brand remains top-of-mind for viewers.
This constant exposure is crucial in a crowded market, helping to distinguish the brand from competitors. Moreover, the visual and auditory elements of TV advertising create a powerful impact, making it easier for viewers to recall the brand when making purchasing decisions.
Importance of Advertising in 24 News
In an era where the media landscape is increasingly fragmented, advertising in trusted and influential platforms like 24 News becomes crucial for businesses looking to make a lasting impact. News channels, particularly those with a strong reputation, play a significant role in shaping public opinion, informing the masses, and influencing consumer behavior.
Advertising in 24 News is not just about reaching a broad audience; it's about positioning your brand within a context that resonates with authority, credibility, and relevance. Below are key reasons why advertising in 24 News is of paramount importance for brands.
Influence on Public Opinion
News channels like 24 News have a profound impact on public opinion. They are the primary source of information for millions of viewers, shaping their views on current events, social issues, and even consumer trends. By advertising on 24 News, brands can tap into this influence, positioning themselves as relevant and aligned with the issues that matter to their audience.
Whether it’s a product launch, a public service message, or a corporate initiative, advertising in this environment allows brands to be seen as contributors to important conversations, thereby influencing public perception and gaining the trust of viewers.
Credibility Through Association
Advertising in 24 News allows brands to benefit from the channel's established credibility. News channels are trusted sources of information, and by aligning with them, brands can enhance their own credibility in the eyes of consumers. This association is particularly important in markets where trust is a key factor in purchasing decisions. When consumers see a brand advertised on a reputable news channel, they are more likely to perceive it as reliable, trustworthy, and worth considering. This credibility by association can be a powerful tool in building brand equity and fostering long-term customer loyalty.
Reaching Decision-Makers
24 News is often viewed by key decision-makers in society, including business leaders, policymakers, and influencers. These are individuals who have the power to influence others and make significant purchasing decisions, both personally and professionally. Advertising in 24 News allows brands to directly reach this influential audience, making it an essential channel for B2B marketing or for products and services aimed at professionals.
By targeting decision-makers through a credible platform, brands can drive high-impact engagement and open doors to new business opportunities.
Timely and Relevant Messaging
The nature of news programming is to provide timely and relevant content, which creates an ideal environment for advertising campaigns that need to resonate with current events or trends. 24 News offers advertisers the ability to align their messaging with the most relevant stories of the day, enhancing the effectiveness of their campaigns.
Whether it's a seasonal promotion, a response to a breaking news story, or a time-sensitive offer, advertising in this context ensures that the message is not only seen but also feels timely and pertinent to the audience. This relevance can lead to higher engagement and a stronger connection with viewers.
Building Brand Authority
Advertising in 24 News also plays a crucial role in building brand authority. By consistently appearing on a respected news platform, brands can position themselves as leaders in their industry. This is particularly important for brands that want to be seen as experts or thought leaders.
The association with serious news content and informed discourse allows brands to convey authority and expertise, making them more attractive to consumers looking for trusted options in the market. Over time, this can lead to a stronger brand presence, increased market share, and enhanced customer loyalty.
Ads Format for Advertising in 24 News
Advertising on 24 News offers brands a robust platform to reach a dedicated Malayalam-speaking audience through traditional media formats. As a trusted news channel, 24 News provides an array of advertising options that effectively engage viewers without relying on digital means.
Below are traditional ad formats that can be utilized for impactful advertising on 24 News.
Commercial Break Ads
Commercial break ads are brief advertisements aired during scheduled breaks in programming, typically ranging from 15 to 60 seconds. These ads are strategically placed during high-viewership periods, such as prime-time news broadcasts or special reports, ensuring maximum exposure to a large audience.
This format is highly effective in delivering concise and memorable messages, as it leverages the captive attention of viewers who are already engaged with the channel's content. The impact of commercial break ads lies in their ability to repeatedly reinforce brand messages, making them a staple of television advertising.
Sponsored Segments
Sponsored segments involve a brand partnering with 24 News to sponsor a specific segment of a news program or special feature. These segments are seamlessly integrated into the programming, with the brand's name and message being highlighted at the beginning, end, or even throughout the segment.
This format is particularly effective for brands looking to associate themselves with specific themes or causes, as it allows for a deeper connection with the audience. By sponsoring content that aligns with their values or target audience interests, brands can enhance their credibility and foster a positive association with the viewers.
Product Placements
Product placements involve subtly integrating a brand's product or service into the content of a program, such as a news feature or interview. This form of advertising is less intrusive than traditional commercials, as it naturally blends into the storyline or setting, making the brand a part of the viewing experience.
On 24 News, product placements can be particularly effective in segments that discuss lifestyle, health, or consumer goods, where the product can be shown being used or mentioned by the presenters. This format works well in creating brand awareness without disrupting the flow of the program.
News Ticker Ads
News ticker ads appear as scrolling text at the bottom of the screen during a news broadcast. These ads are an excellent way to capture the attention of viewers without interrupting the main content. The continuous movement of the ticker ensures that the message is seen multiple times by the audience, increasing recall.
Ticker ads are particularly effective for conveying time-sensitive information, such as promotions, sales, or event announcements, as they can be updated in real-time and provide immediate visibility.
Program Sponsorship
Program sponsorship involves a brand becoming the primary sponsor of an entire program or news bulletin on 24 News. This format offers extensive brand exposure, as the sponsor's name and logo are prominently displayed throughout the program, including during intros, outros, and commercial breaks. Sponsoring a program allows a brand to establish a long-term presence on the channel, building familiarity and trust with the audience over time.
This type of advertising is particularly effective for brands that want to create a strong, consistent brand identity in the minds of viewers.
Want to do Advertising in 24 News for brand promotions?
Factors Affecting the Cost of Advertising in 24 News
Advertising on a major news channel like 24 News can be a powerful way to reach a large and engaged audience, but the cost of such advertising varies based on several factors. Understanding these factors is crucial for brands looking to maximize their return on investment while optimizing their ad spend.
Various elements, ranging from the time of day and the duration of the ad to the specific programming it appears in, can significantly influence the overall cost of advertising on 24 News. This article explores five key factors that affect the cost of advertising on 24 News.
Time Slot and Daypart
One of the most significant factors affecting the cost of advertising on 24 News is the time slot, often referred to as "daypart." Dayparts are divided into different segments, such as morning, afternoon, evening, and late night, with prime time (typically from 7 PM to 10 PM) being the most expensive. Prime time slots command higher rates because they attract the highest viewership, making them highly sought after by advertisers.
Additionally, the cost can vary based on the day of the week, with weekdays generally being more expensive due to higher viewership from working professionals. Advertisers need to carefully consider their target audience's viewing habits and the budget they have available when selecting a time slot, as this will have a major impact on the overall cost.
Ad Duration
The length of the advertisement is another critical factor influencing the cost. Typically, ads are sold in increments of 10, 15, 30, or 60 seconds, with longer ads costing more due to the increased airtime. However, the relationship between duration and cost is not always linear; for example, a 30-second ad may cost more than twice the price of a 15-second spot due to its greater potential for storytelling and brand impact.
The choice of ad duration should be based on the complexity of the message, the creativity of the content, and the desired level of audience engagement. Brands must weigh the benefits of longer exposure against the higher costs, ensuring that the ad duration aligns with both their marketing objectives and their budget.
Programming Content
The type of program during which the ad airs can significantly affect the cost of advertising on 24 News. High-profile programs, such as major news bulletins, exclusive interviews, or special investigative reports, generally command higher advertising rates. This is because these programs attract more viewers and are often associated with higher viewer engagement. For instance, an ad placed during a prime-time news show with a large and loyal audience will cost more than one placed during a less popular segment.
Moreover, special events or breaking news coverage can further drive up costs due to the spike in viewership. Advertisers should consider the content and viewership of specific programs to ensure they are investing in the slots that will deliver the best return on investment.
Geographical Targeting
Geographical targeting, or the specific regions where the ad is broadcast, can also influence the cost. National campaigns that air across the entire country will naturally be more expensive than those targeting specific regions or states. Additionally, advertising in high-demand markets, such as major metropolitan areas with large populations, will typically cost more than in smaller, less populated regions.
Geographical targeting allows brands to focus their budget on areas where they expect the highest return, but it also requires careful consideration of regional viewership patterns and market demand. The cost implications of targeting specific geographical areas should be balanced with the brand’s overall marketing strategy and objectives.
Frequency of Airing
The frequency with which an ad is aired, also known as the ad's "flight schedule," is another major factor affecting the cost. Repeated exposure can significantly increase brand recall and message retention, but it also increases the total cost of the campaign. Advertisers can choose between high-frequency short bursts (known as "flighting") or sustained, lower-frequency exposure (known as "pulsing"). The cost will vary depending on how often and for how long the ad runs.
A higher frequency often means better penetration into the target audience but requires a larger budget. Brands need to carefully plan their frequency strategy to ensure that the campaign is both cost-effective and impactful, achieving the right balance between repetition and budget constraints.
Best Practices for Advertising in 24 News
Advertising on 24 News offers an exceptional opportunity for brands to connect with a large, diverse, and engaged audience. However, to maximize the impact and efficiency of advertising efforts, it is crucial to follow certain best practices.
These practices ensure that the ads not only reach the intended audience but also resonate with them in a way that drives engagement and action. From crafting compelling content to strategically timing your ads, these best practices help brands navigate the complexities of news media advertising to achieve their marketing objectives. Below are five best practices for advertising on 24 News.
Craft a Clear and Concise Message
In the fast-paced environment of news programming, where viewers are bombarded with information, it is essential to craft a clear and concise advertising message. The audience is often focused on absorbing news content, so ads that quickly and effectively communicate their core message are more likely to capture attention.
This means focusing on a single, compelling value proposition and ensuring that it is delivered within the first few seconds of the ad. Avoiding unnecessary complexity and sticking to straightforward language can make the message more impactful. Additionally, using strong visuals and a memorable tagline can help reinforce the message, making it easier for viewers to remember and recall later.
Align Your Ad with the News Context
One of the most effective strategies for advertising on a news channel like 24 News is to align your ad with the context of the news content. This means understanding the type of programming that will surround your ad and ensuring that your message complements it. For instance, if your ad is placed during a segment about financial news, tailoring the content to relate to financial security or investment products can make the ad feel more relevant and timely.
This practice not only helps in capturing the viewer’s attention but also enhances the perceived relevance of your brand, making the advertisement more persuasive and impactful.
Use High-Quality Production Values
The quality of your advertisement's production can significantly influence how it is perceived by viewers. High-quality visuals, sound, and editing reflect positively on the brand, conveying a sense of professionalism and trustworthiness. Investing in high production values ensures that your ad stands out, especially on a premium platform like 24 News, where viewers expect a certain level of sophistication.
This includes not just the technical quality, but also the creativity and originality of the ad. A well-produced ad is more likely to engage viewers, hold their attention, and ultimately lead to higher brand recall and conversion rates.
Leverage Multi-Platform Integration
To maximize the impact of your advertising campaign on 24 News, it is beneficial to integrate your TV ads with other digital and social media platforms. Multi-platform campaigns can reinforce the message and reach a broader audience, including those who may not be regular viewers of the news channel.
For example, running complementary ads on social media or digital platforms that echo the content of the TV ad can create a cohesive and comprehensive brand presence. This strategy not only extends the reach of the campaign but also allows for greater interaction and engagement with the audience, who can engage with the brand through various touchpoints.
Monitor and Optimize Campaign Performance
Effective advertising requires continuous monitoring and optimization. After launching your ad on 24 News, it is essential to track its performance using key metrics such as reach, frequency, engagement, and conversion rates. Analyzing this data can provide insights into what is working and what needs adjustment.
For instance, if certain time slots or programs yield better results, you can shift more of your ad spend to those areas. Similarly, if a particular message or creative approach is underperforming, you can tweak the content or presentation to improve outcomes. Regular optimization ensures that your campaign remains effective and that you are getting the best possible return on investment.
Guide to Creating Effective Advertising in 24 News
Creating effective advertising on 24 News requires a strategic approach that leverages the unique characteristics of news media. The goal is to craft ads that not only capture the attention of viewers but also resonate deeply with them, prompting action and building long-term brand loyalty.
Given the dynamic nature of news programming and the diverse audience that 24 News attracts, advertisers must be thoughtful in their planning, execution, and optimization of campaigns. This guide outlines key strategies for creating impactful advertising on 24 News.
Understand Your Target Audience
Before launching any advertising campaign, it's crucial to have a deep understanding of your target audience. This involves analyzing the demographics, interests, and behaviors of 24 News viewers to ensure your message aligns with their needs and values. Knowing who you are speaking to allows you to tailor your content, tone, and style to resonate with them. For instance, if your target audience consists of young professionals, your ad might focus on innovation, career advancement, or lifestyle choices that appeal to this group.
By aligning your advertising with the interests and concerns of your audience, you increase the likelihood of engagement and conversion.
Develop a Strong Creative Concept
A strong creative concept is the backbone of any successful ad campaign. On a platform like 24 News, where viewers are primarily engaged with serious content, your creative concept needs to be both compelling and relevant. Start by identifying the core message you want to convey and build a narrative around it that is both engaging and memorable.
This could involve storytelling, emotional appeal, or humor, depending on what best fits your brand and message. The key is to create a concept that stands out amidst the news content but also complements the serious tone of the channel. A well-developed creative concept ensures that your ad leaves a lasting impression on viewers.
Focus on Brand Consistency
Consistency is key in advertising, especially when it comes to brand messaging and identity. Every ad you create for 24 News should reinforce your brand’s core values, visual identity, and tone of voice. This consistency helps to build brand recognition and trust over time.
Whether it's the use of your logo, color scheme, or tagline, maintaining a consistent brand presence across all ads ensures that viewers can easily recognize and remember your brand. Additionally, consistent messaging across different platforms (TV, online, social media) helps reinforce your brand’s identity and strengthens your overall marketing strategy.
Optimize for Emotional Appeal
Emotions play a significant role in consumer decision-making, and ads that evoke strong emotions tend to be more effective. When advertising on 24 News, consider how your ad can connect with viewers on an emotional level. This could be through storytelling that elicits feelings of happiness, nostalgia, fear, or hope.
For example, an ad that highlights the impact of a product on family life or personal well-being can create an emotional connection that resonates with viewers long after the ad has aired. Emotional appeal can increase viewer engagement and make your brand more relatable and memorable.
Incorporate a Clear Call to Action (CTA)
Every effective advertisement should have a clear and compelling call to action (CTA). The CTA guides viewers on what to do next, whether it’s visiting a website, making a purchase, or signing up for a newsletter. In the context of 24 News, where viewers are often in an information-gathering mindset, a well-crafted CTA can effectively prompt them to take the next step.
It’s important that the CTA is direct and easy to understand, without being too aggressive. Phrases like “Learn More,” “Shop Now,” or “Get Started Today” can be highly effective when paired with a strong value proposition.
Leverage the Power of Repetition
Repetition is a powerful tool in advertising, helping to reinforce your message and increase brand recall. By running your ad multiple times during different programs on 24 News, you can ensure that it reaches a wider audience and becomes more memorable. However, repetition must be balanced with creativity to avoid viewer fatigue.
Each airing of your ad should reinforce the core message while maintaining viewer interest. Consider varying the context or timing of the ad to keep it fresh while still benefiting from the increased exposure that repetition provides.
Test and Iterate Your Campaigns
Finally, one of the most important aspects of creating effective advertising is testing and iterating your campaigns. Before rolling out a full campaign on 24 News, consider running smaller test campaigns to gauge viewer response. Use these insights to refine your message, creative elements, and targeting.
A/B testing can be particularly useful for comparing different versions of an ad to see which one performs better. Once the campaign is live, continue to monitor its performance and make adjustments as needed. This iterative approach ensures that your advertising remains effective and relevant, helping you to maximize your return on investment.
Want to do Advertising in 24 News for brand promotions?
Why Choose Ginger Media Group for Advertising in 24 News?
When it comes to advertising on 24 News, we at Ginger Media Group believe that choosing the right partner is crucial to achieving your marketing goals. We understand the unique dynamics of the Malayalam media landscape and have a deep-rooted expertise in crafting effective advertising strategies for 24 News.
Here’s why partnering with us can elevate your brand’s presence on this prominent news channel.
Deep Understanding of 24 News’ Audience: At Ginger Media Group, we pride ourselves on our deep understanding of 24 News' audience. We know that the viewers of this channel are not just passive consumers but active participants in the news ecosystem. They seek timely, accurate, and comprehensive information, which means any advertising that resonates with them needs to be both relevant and trustworthy.
We leverage this insight to craft advertisements that speak directly to the values and interests of 24 News viewers. By doing so, we ensure that your brand message doesn’t just reach your audience but also engages and influences them effectively.
Customized Advertising Solutions: One of the key reasons to choose us for advertising in 24 News is our commitment to providing customized advertising solutions. We recognize that each brand has its own unique needs and objectives, and a one-size-fits-all approach simply doesn’t work. Whether you’re looking to promote a new product, raise brand awareness, or drive sales, we tailor our advertising strategies to align with your specific goals.
Our team of experts works closely with you to understand your brand's essence and create a campaign that not only fits seamlessly within 24 News’ programming but also stands out to its viewers.
Proven Track Record in Television Advertising: We at Ginger Media Group have a proven track record in television advertising, particularly on channels like 24 News. Over the years, we have successfully executed numerous campaigns that have delivered measurable results for our clients.
Our extensive experience in television advertising means we know what works and what doesn’t when it comes to reaching viewers through this medium. We combine our knowledge of the industry with the latest trends and techniques to ensure that your advertisement on 24 News not only captures attention but also drives the desired outcomes.
Strong Relationships with Media Partners: Our strong relationships with media partners, including 24 News, give us a significant advantage when planning and executing advertising campaigns. These relationships allow us to negotiate prime ad slots, secure favorable rates, and ensure that your ads are placed in the most effective time slots.
By choosing Ginger Media Group, you benefit from our established connections and our ability to navigate the complexities of media buying. We take pride in our ability to deliver value to our clients by ensuring that their advertisements are seen by the right audience at the right time.
Comprehensive Support from Start to Finish: When you choose us for your advertising needs on 24 News, you’re not just getting an ad placement; you’re getting comprehensive support from start to finish. From the initial planning stages to the final execution, we are with you every step of the way. Our team handles everything from creative development to media buying, ensuring a seamless and stress-free experience for you. We also provide detailed analytics and reports to measure the success of your campaign, so you can see the impact of your investment. With Ginger Media Group, you can rest assured that your advertising on 24 News is in capable hands.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.