Advertising in Agniban, Indore, Hindi Newspaper
Agniban is a well-respected Hindi daily newspaper based in Indore, Madhya Pradesh, with a rich history and significant impact on its readers. Established in 1977, Agniban has built a reputation for delivering timely and accurate news, making it a trusted source of information for the Hindi-speaking population in Indore and surrounding regions. Over the years, Agniban has grown in readership and influence, becoming a vital part of the local media landscape.
The newspaper covers a broad spectrum of news topics, including local, national, and international news, as well as business, sports, entertainment, and lifestyle. This comprehensive coverage ensures that Agniban appeals to a diverse audience, making it an ideal platform for advertisers looking to reach various demographics. With its strong local focus, Agniban is particularly effective for businesses aiming to connect with the Indore community, providing a direct line to potential customers in the area.
Agniban's commitment to quality journalism and its deep connection with the local community make it a valuable advertising medium. The newspaper's ability to engage readers through well-researched articles and relevant news stories enhances the impact of advertisements placed within its pages. For businesses seeking to increase their visibility and reach in Indore, advertising in Agniban offers a unique opportunity to leverage the newspaper's established trust and extensive readership, ultimately driving brand awareness and customer engagement.
Table of contents
- Advertising in Agniban, Indore, Hindi Newspaper
- Benefits of Advertising in Agniban, Indore, Hindi Newspaper
- Importance of Advertising in Agniban, Indore, Hindi Newspaper
- Ads Format for Advertising in Agniban, Indore, Hindi Newspaper
- Factors Affecting the Cost of Advertising in Agniban, Indore, Hindi Newspaper
- Best Practices for Advertising in Agniban, Indore, Hindi Newspaper
- Guide to Create Effective Advertising in Agniban, Indore, Hindi Newspaper
- Why Choose Ginger Media Group for Advertising in Agniban, Indore, Hindi Newspaper?
Benefits of Advertising in Agniban, Indore, Hindi Newspaper
Advertising in Agniban, a prominent Hindi newspaper in Indore, offers businesses a powerful platform to reach a diverse and engaged readership. Known for its comprehensive coverage of local, national, and international news, Agniban has established itself as a trusted source of information for the Hindi-speaking population in Indore and surrounding regions.
Leveraging this publication for advertising can provide several distinct benefits. This discussion delves into five key advantages of advertising in Agniban, highlighting how businesses can effectively connect with their target audience and achieve their marketing goals.
Extensive Local Reach
One of the primary benefits of advertising in Agniban is its extensive local reach. As a leading newspaper in Indore, Agniban boasts a large and dedicated readership base within the city and its surrounding areas. This extensive local reach ensures that advertisements placed in the newspaper are seen by a significant number of potential customers who reside in the target market.
Businesses looking to establish or strengthen their presence in Indore can leverage this reach to build brand awareness and attract local clientele. By targeting a geographically concentrated audience, advertisers can achieve higher relevance and impact, leading to better engagement and conversion rates.
Targeted Demographic Engagement
Agniban’s readership primarily consists of Hindi-speaking individuals who are engaged and invested in local news and events. This demographic is diverse, encompassing various age groups, professions, and socioeconomic backgrounds. Advertising in Agniban allows businesses to tailor their messages to resonate with this specific audience, ensuring that the content is culturally and contextually relevant.
For instance, local businesses can promote products and services that cater to regional preferences and needs, while national brands can create campaigns that align with the interests and values of the Hindi-speaking population. This targeted engagement enhances the effectiveness of the advertisements, as they are more likely to capture the attention and interest of the intended audience.
High Credibility and Trust
Agniban has built a reputation for delivering reliable and trustworthy news, which translates to high credibility among its readers. Advertising in a reputable publication like Agniban can lend credibility and trust to the advertised brand or product. Readers are more likely to trust and respond positively to advertisements that appear in a newspaper they consider reliable.
This trust factor is particularly important for businesses looking to establish a new brand or introduce a new product in the market. By associating with a credible newspaper, advertisers can enhance their brand image and build consumer confidence, ultimately driving higher engagement and conversion rates.
Cost-Effective Advertising Options
Advertising in Agniban offers a range of cost-effective options that can accommodate different budgets and marketing goals. Compared to other advertising mediums such as television or radio, newspaper advertising can provide significant reach and impact at a lower cost. Agniban offers various ad formats, including display ads, classified ads, and inserts, allowing businesses to choose the most suitable option based on their objectives and budget.
This flexibility enables small and medium-sized enterprises (SMEs) to compete effectively with larger companies by gaining visibility in a widely-read publication without incurring prohibitive costs. Additionally, the newspaper often provides package deals and discounts for long-term or bulk advertising, further enhancing the cost-effectiveness of this medium.
Tangible and Lasting Impact
Newspaper advertisements, including those in Agniban, have a tangible and lasting impact on readers. Unlike digital ads that can be easily overlooked or forgotten, print ads are physically present and can be revisited multiple times. This tangibility helps in reinforcing the brand message and increasing recall. Readers may keep the newspaper for several days or weeks, allowing the ad to have a prolonged presence.
Additionally, the physical nature of print ads can drive immediate action, such as visiting a store or making a phone call. The lasting impact of newspaper advertising makes it an effective tool for building brand recognition and driving sustained engagement with the audience.
Importance of Advertising in Agniban, Indore, Hindi Newspaper
Advertising in Agniban, a prominent Hindi newspaper in Indore, plays a crucial role in a comprehensive marketing strategy for businesses aiming to reach the Hindi-speaking audience in this region. Agniban, known for its extensive coverage and local relevance, offers an array of opportunities for advertisers to connect with a targeted demographic.
The importance of advertising in this newspaper extends beyond mere visibility, impacting various aspects of brand perception and market reach. This discussion explores five key points that highlight the significance of advertising in Agniban, emphasizing how it can contribute to achieving strategic marketing objectives.
Localized Market Penetration
One of the primary reasons advertising in Agniban is important is its ability to facilitate localized market penetration. As a leading newspaper in Indore, Agniban is deeply rooted in the local community, making it an ideal platform for businesses looking to engage with the regional audience. By placing advertisements in Agniban, businesses can effectively target residents of Indore and nearby areas, reaching a market that is often difficult to access through broader media channels.
Localized advertising helps in addressing the specific needs and preferences of the regional audience, enabling businesses to tailor their messages and offerings to better fit the local market dynamics. This targeted approach enhances the relevance of the advertising content, leading to higher engagement and conversion rates.
Building Brand Reputation and Trust
Advertising in a reputable newspaper like Agniban plays a significant role in building brand reputation and trust. Readers of Agniban perceive the newspaper as a credible source of information, and advertisements featured in such a publication benefit from this inherent trust. When a brand advertises in Agniban, it is associated with the newspaper’s credibility, which can positively influence consumer perceptions.
This association helps in establishing and reinforcing the brand’s reputation as reliable and trustworthy. For new or emerging brands, this endorsement can be particularly valuable in gaining the confidence of potential customers. Building trust through reputable media channels contributes to long-term brand loyalty and positive consumer relationships.
Enhanced Reader Engagement
Agniban’s well-established readership offers an engaged and attentive audience for advertisers. Readers of Agniban are likely to spend time with the newspaper, providing an opportunity for advertisements to capture their attention in a focused environment. Unlike digital ads that can be easily skipped or ignored, print ads in Agniban benefit from being part of a tangible medium that readers actively engage with.
This enhanced engagement is critical for effectively conveying the brand message and encouraging reader interaction. By strategically placing ads in Agniban, businesses can take advantage of this engaged readership to achieve higher visibility and better response rates.
Effective Targeting of Demographic Segments
Advertising in Agniban allows for effective targeting of specific demographic segments within the Hindi-speaking population of Indore. The newspaper’s audience spans various age groups, income levels, and interests, providing advertisers with the ability to tailor their messages to specific segments.
For instance, businesses can design ads that cater to local preferences, cultural values, and regional trends, ensuring that the content resonates with the intended audience. This targeted approach is particularly beneficial for businesses offering products or services that cater to specific demographics. By leveraging Agniban’s readership data and demographic insights, advertisers can optimize their campaigns for maximum impact and relevance.
Support for Local Economy and Community
Advertising in Agniban also plays a significant role in supporting the local economy and community. By choosing to advertise in a regional newspaper, businesses contribute to the financial health of local media and support job creation within the community.
This local investment helps sustain the newspaper’s operations and ensures that it continues to serve as a valuable resource for residents. Additionally, businesses that advertise locally often gain favor with consumers who prefer to support companies that contribute to the community’s well-being. This positive sentiment can enhance the brand’s reputation and foster a sense of goodwill among local consumers, further strengthening the brand’s position in the market.
Ads Format for Advertising in Agniban, Indore, Hindi Newspaper
Advertising in Agniban, a prominent Hindi daily newspaper in Indore, offers a strategic way to reach a broad and engaged audience. Known for its extensive coverage of local, national, and international news, Agniban has become a trusted source of information for its readers since its inception in 1977.
Leveraging the newspaper's reputation and reach, businesses can effectively communicate their messages to a diverse demographic. Here are five traditional ad formats suitable for advertising in Agniban:
Display Ads
Display ads are one of the most common and versatile formats for newspaper advertising. These ads are prominently placed within the newspaper, often taking up significant space to attract attention. Display ads can be full-page, half-page, quarter-page, or smaller sizes, depending on the advertiser’s budget and requirements. They typically include eye-catching graphics, bold headlines, and concise messaging to ensure maximum visibility.
The effectiveness of display ads lies in their ability to stand out amidst the text-heavy content of the newspaper, making them ideal for creating brand awareness and promoting products or services. In Agniban, display ads can reach a wide audience, including business professionals, families, and local residents, making them a powerful tool for advertisers looking to make a significant impact.
Classified Ads
Classified ads are a traditional and cost-effective way to advertise in newspapers. These small, text-based ads are grouped into categories such as real estate, jobs, services, and personal announcements, making it easy for readers to find relevant information. Despite their smaller size, classified ads can be highly effective due to their targeted nature.
They allow businesses to reach specific segments of the audience who are actively looking for particular products or services. In Agniban, classified ads are a popular choice for local businesses, job seekers, and individuals wanting to make announcements or sell items. Their affordability and targeted approach make classified ads a practical option for advertisers with limited budgets.
Inserts and Supplements
Inserts and supplements are separate advertising materials inserted into the main newspaper. These can be brochures, leaflets, or special editions dedicated to a particular theme or event. Inserts and supplements offer advertisers a unique way to provide detailed information about their products or services, as they are not constrained by the typical space limitations of standard newspaper ads.
This format allows for creative and elaborate designs that can include multiple pages of content. For example, a local retailer could use an insert to showcase a new product line or a special sale event. Agniban’s readership is likely to notice these inserts, as they offer a break from the regular newspaper content and provide tangible material that readers can keep for future reference.
Public Notices and Announcements
Public notices and announcements are an essential part of newspaper advertising, particularly for businesses and government entities needing to communicate official information to the public. These ads include legal notices, public hearings, community events, and other important announcements. In Agniban, public notices are given prominent placement to ensure they are seen by the newspaper’s wide readership.
This format is crucial for maintaining transparency and keeping the community informed about critical matters. For businesses, public notices can also serve as a way to build trust and credibility by demonstrating their commitment to compliance and community engagement.
Sponsored Content
Sponsored content, also known as advertorials, is a hybrid format that blends advertising with editorial content. These ads are written in a journalistic style, making them look and feel like regular articles, but they promote a product, service, or brand. Sponsored content is effective because it provides valuable information to readers while subtly incorporating the advertiser’s message.
In Agniban, sponsored content can take the form of in-depth articles, interviews, or features that highlight the benefits of a product or service. This format allows advertisers to engage readers more deeply and create a positive association with their brand. By offering informative and engaging content, businesses can build trust and authority within the community.
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Factors Affecting the Cost of Advertising in Agniban, Indore, Hindi Newspaper
When planning an advertising campaign in Agniban, one of Indore's leading Hindi newspapers, understanding the various factors that influence the cost is crucial. The pricing structure of newspaper advertisements can be complex, affected by several key elements that determine the overall expense.
Businesses must consider these factors to optimize their budgets and achieve maximum return on investment. This discussion explores five significant factors that affect the cost of advertising in Agniban, providing insights into how these elements can influence pricing and campaign planning.
Ad Size and Dimensions
The size and dimensions of an advertisement are fundamental factors impacting its cost. In newspapers like Agniban, ad space is sold based on the amount of physical space the ad occupies. Larger ads, such as full-page or half-page spreads, command higher prices compared to smaller ads like quarter-page or classified ads.
The dimensions of the ad determine its visibility and prominence on the page, with larger ads naturally drawing more attention. Businesses must balance their desire for larger, more impactful ads with their budget constraints. Understanding the cost implications of different ad sizes helps in making informed decisions that align with marketing objectives and financial resources.
Placement and Positioning within the Newspaper
The placement and positioning of an ad within Agniban significantly influences its cost. Premium positions, such as the front page, back cover, or the first few pages of the newspaper, are priced higher due to their increased visibility and reader engagement. Ads placed in specific sections that align with the content, such as the business, sports, or lifestyle sections, can also carry different pricing based on their relevance and reader interest.
Strategic placement ensures that the ad reaches the desired audience more effectively, but it comes at a premium cost. Businesses need to assess the value of these prime positions and determine whether the potential benefits justify the additional expense.
Color vs. Black and White Ads
Another significant factor affecting the cost of advertising in Agniban is whether the ad is in color or black and white. Color ads tend to be more eye-catching and engaging, but they are also more expensive to produce and print. Black and white ads, while less costly, may not have the same visual impact as their color counterparts.
Businesses must decide whether the enhanced visibility and attractiveness of color ads justify the higher price. In some cases, a well-designed black and white ad can be just as effective, depending on the nature of the product or service being advertised and the target audience’s preferences.
Ad Frequency and Campaign Duration
The frequency with which an ad is run and the overall duration of the advertising campaign are crucial cost factors. Repeatedly running an ad over a period, such as daily or weekly placements, can increase the total cost but may also enhance brand recall and engagement. Newspapers like Agniban often offer discounted rates for long-term commitments or bulk purchases, making frequent advertising more affordable in the long run.
Businesses need to evaluate the optimal frequency and duration that align with their marketing goals and budget. A well-planned campaign that balances cost with desired exposure can maximize the effectiveness of the advertising spend.
Ad Content and Creative Requirements
The complexity and creative requirements of an ad also play a role in determining its cost. Ads that involve intricate designs, multiple images, detailed graphics, or custom illustrations are more expensive to produce and place. Additionally, the need for professional copywriting, photography, or graphic design services can add to the overall cost.
Investing in high-quality content and creative design can enhance the ad’s appeal and effectiveness, but businesses must weigh these costs against their budget constraints. Simple yet impactful ads that convey the message clearly and effectively can sometimes achieve better results without the need for elaborate design elements, providing a cost-effective solution for advertisers.
Best Practices for Advertising in Agniban, Indore, Hindi Newspaper
Advertising in Agniban, a leading Hindi newspaper in Indore, can significantly boost brand visibility and engagement within the local market. To maximize the effectiveness of advertising campaigns in this publication, businesses must adhere to certain best practices.
These practices ensure that ads not only capture the attention of the target audience but also convey the intended message effectively and drive desired actions. This discussion outlines five best practices for advertising in Agniban, focusing on strategies that enhance the impact and return on investment of newspaper ads.
Understanding the Audience
A fundamental best practice for advertising in Agniban is to thoroughly understand the newspaper's audience. Agniban caters to a diverse readership, predominantly Hindi-speaking residents of Indore and nearby areas. Advertisers should conduct research to identify the demographics, interests, and preferences of this audience.
Understanding factors such as age, gender, income level, and cultural values helps in crafting messages that resonate with readers. Tailoring advertisements to reflect local customs, languages, and regional trends makes the content more relatable and engaging. By aligning the ad's content with the audience's expectations and needs, businesses can achieve higher relevance and better response rates.
Creating Compelling Headlines and Visuals
The headline and visual elements of an ad are crucial in capturing the reader’s attention. A compelling headline should be concise, attention-grabbing, and convey the core message of the ad. Using strong, action-oriented language and highlighting key benefits or offers can make the headline more impactful.
Visuals, including images and graphics, should complement the headline and enhance the overall appeal of the ad. High-quality, relevant visuals can draw readers in and reinforce the message being communicated. Ensuring that the design is clean and uncluttered helps maintain focus on the key elements of the ad, making it more effective in delivering its message.
Strategic Placement and Timing
The placement and timing of ads in Agniban play a significant role in their effectiveness. Strategic placement involves choosing sections of the newspaper that align with the target audience’s interests. For example, placing an ad for a new restaurant in the lifestyle or food section can increase its relevance and visibility.
Additionally, the timing of the ad is crucial. Understanding when the target audience is most likely to read the newspaper can help in scheduling the ad for maximum impact. For instance, weekend editions often have higher readership, making them an ideal time for ads promoting sales or special events. Effective placement and timing enhance the likelihood of the ad being seen and acted upon by the target audience.
Incorporating Strong Calls-to-Action
A strong call-to-action (CTA) is essential for driving reader engagement and achieving the desired outcome of the ad. The CTA should be clear, concise, and compelling, instructing readers on what action to take next. Whether it’s visiting a store, calling a phone number, or visiting a website, the CTA should create a sense of urgency and be easy to follow. Using phrases like "Limited Time Offer," "Call Now," or "Visit Today" can motivate readers to act promptly. Including a trackable element, such as a unique phone number or a specific landing page URL, can help measure the effectiveness of the ad and provide valuable insights for future campaigns.
Leveraging Consistent Branding
Consistency in branding is vital for building recognition and trust among readers. Advertisements in Agniban should align with the brand’s overall identity, including the use of logos, colors, fonts, and messaging style. Consistent branding helps reinforce the brand’s image and makes it more recognizable to the audience.
Every ad should reflect the brand’s values and personality, creating a cohesive experience for readers across different touchpoints. This consistency builds familiarity and trust, making readers more likely to engage with the brand. Ensuring that all elements of the ad are in harmony with the brand’s identity enhances the ad’s credibility and effectiveness.
Guide to Create Effective Advertising in Agniban, Indore, Hindi Newspaper
Creating effective advertising in Agniban, a widely-read Hindi newspaper in Indore, requires a strategic approach that leverages the unique characteristics of print media and the specific preferences of its readership.
To maximize the impact of your advertisements, it’s essential to focus on various elements that enhance the clarity, appeal, and effectiveness of your message. This guide outlines seven comprehensive points to help you create powerful ads in Agniban, ensuring your campaign captures attention, engages readers, and drives desired actions.
Identify and Define Your Target Audience
The first step in creating effective advertising is to clearly identify and define your target audience. Understand the demographics, interests, and behaviors of Agniban’s readership to tailor your message accordingly. Conduct market research to gather insights about the age, gender, income levels, and cultural backgrounds of potential customers.
This understanding helps in crafting messages that resonate with the audience, addressing their specific needs and preferences. By targeting your ads to the right audience, you increase the chances of engagement and conversion.
Craft a Clear and Compelling Message
A clear and compelling message is the cornerstone of an effective advertisement. Your message should be straightforward, concise, and focused on the core value proposition. Highlight the unique benefits of your product or service and explain how it solves a problem or meets a need.
Avoid jargon and complex language; instead, use simple, persuasive words that convey your message effectively. A strong, focused message ensures that readers understand the purpose of the ad quickly, increasing the likelihood of a positive response.
Utilize Eye-Catching Design Elements
The design of your ad plays a critical role in capturing the reader’s attention. Use high-quality images, bold headlines, and clear typography to make your ad stand out. Ensure that the visuals are relevant to the content and support the overall message. The design should be clean and uncluttered, making it easy for readers to absorb the information.
Use color contrasts and white space strategically to guide the reader’s eye to the most important parts of the ad. An aesthetically pleasing and well-organized design enhances the ad’s effectiveness.
Incorporate a Strong and Specific Strategy
Every effective advertisement includes a strong and specific call-to-action that tells readers exactly what you want them to do next. Whether it’s visiting a website, calling a phone number, or visiting a store, the should be clear and compelling. Use action-oriented language and create a sense of urgency to encourage immediate action. For example, phrases like “Limited Time Offer,” “Call Now,” or “Visit Today” can motivate readers to act quickly. A well-crafted increases the likelihood of converting interest into tangible actions.
Leverage Testimonials and Social Proof
Including testimonials and social proof in your ad can significantly enhance its credibility and persuasiveness. Featuring positive reviews, customer testimonials, or endorsements from well-known figures can build trust and confidence among readers.
Social proof reassures potential customers that others have had a positive experience with your product or service. Highlighting specific outcomes or benefits experienced by real customers can make your message more relatable and convincing, thereby increasing the chances of a positive response.
Ensure Consistency with Brand Identity
Maintaining consistency with your brand identity is crucial for building recognition and trust. Your ad should reflect your brand’s visual and verbal identity, including logos, colors, fonts, and tone of voice. Consistent branding helps reinforce your brand image and makes it more recognizable to the audience.
Ensure that all elements of the ad align with your overall brand strategy, creating a cohesive experience for readers. Consistency builds familiarity, which is essential for long-term brand loyalty and engagement.
Optimize for Readability and Clarity
Finally, ensure that your advertisement is optimized for readability and clarity. Use legible fonts and appropriate font sizes to make the text easy to read. Break down information into bullet points or short paragraphs to enhance readability. Avoid cluttering the ad with too much information; instead, focus on the key points that you want to communicate. Clear and readable ads are more likely to capture and hold the reader’s attention, making them more effective in delivering your message.
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Why Choose Ginger Media Group for Advertising in Agniban, Indore, Hindi Newspaper?
Choosing the right partner for your advertising needs is crucial to ensure the success and impact of your campaigns. At Ginger Media Group, we specialize in providing comprehensive advertising solutions that cater to your unique business objectives.
When it comes to advertising in Agniban, a leading Hindi newspaper in Indore, our expertise, strategic approach, and dedication to excellence make us the ideal choice. Here are five compelling reasons to choose Ginger Media Group for your advertising needs in Agniban:
In-Depth Market Knowledge: At Ginger Media Group, we have an in-depth understanding of the Indore market and the readership of Agniban. Our extensive research and experience in the local media landscape enable us to craft advertisements that resonate with the target audience. We know what works and what doesn’t when it comes to engaging readers in this region.
By leveraging our market knowledge, we ensure that your ads are strategically designed and placed to capture the attention of potential customers. Our familiarity with local preferences, cultural nuances, and consumer behavior allows us to create ads that not only attract but also compel action.
Customized Advertising Strategies: We believe that one size does not fit all in advertising. Every business has unique needs and goals, and we tailor our advertising strategies to meet those specific requirements. Whether you are looking to increase brand awareness, drive sales, or promote an event, we develop customized campaigns that align with your objectives.
Our team works closely with you to understand your brand, target audience, and key messages. Based on this information, we create personalized advertising solutions that maximize the impact of your ads in Agniban. From selecting the right ad format to crafting compelling copy and visuals, we ensure that every element of your campaign is optimized for success.
Strong Relationships with Media Outlets: Our strong relationships with media outlets, including Agniban, give us an edge in securing prime ad placements at competitive rates. We have built these relationships over years of collaboration, allowing us to negotiate favorable terms and ensure that your ads are placed in the most effective sections of the newspaper. These connections also enable us to stay updated on the latest media trends and opportunities, ensuring that your campaigns are always ahead of the curve. By choosing Ginger Media Group, you benefit from our established network and the advantages it brings in terms of reach, visibility, and cost-effectiveness.
Comprehensive Support and Services: Advertising is a multifaceted process that requires attention to detail at every stage. We provide comprehensive support and services to ensure that your campaigns run smoothly from start to finish. Our team assists you with ad design, copywriting, layout, and placement, ensuring that every aspect of your advertisement is professionally executed.
We also offer post-campaign analysis to measure the effectiveness of your ads and provide insights for future improvements. Our goal is to make the entire process seamless and stress-free for you, allowing you to focus on your core business activities while we handle your advertising needs.
Proven Track Record of Success: At Ginger Media Group, we have a proven track record of delivering successful advertising campaigns for a diverse range of clients. Our portfolio includes numerous examples of businesses that have achieved significant growth and success through our targeted advertising strategies.
We measure our success by the results we deliver for our clients, and we are committed to helping you achieve your marketing goals. Our dedication to excellence, attention to detail, and customer-centric approach set us apart as a trusted partner in advertising. When you choose us for your advertising needs in Agniban, you can be confident that you are working with a team that is dedicated to your success.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.