Airport Advertising in Bangalore
With an average of 40 million passengers yearly, Kempegowda International Airport, or BLR, stands as India's most significant and fastest-growing airport, with over 20% more than growth from pre-COVID trends. Since 2008, BLR has emerged as a significant domestic and international traveler destination hub where passengers can reach over 90 destinations in 25 international and 55 domestic locations. This rapid growth makes Bengaluru Airport an attractive platform for advertisers to target a diverse, engaged business traveler and tourist population and frequent flyers.
- Ads placed at check-in counters, lounges, baggage claims, and boarding gates
- More than 110 retail and F&B stores will enhance passengers' dwell time, improving ad engagement.
- The controlled airport environment minimizes distraction, thereby ensuring the audience's attention.
- Growing passenger traffic at Bengaluru Airport improves the visibility of campaigns.
- There is easy accessibility for both inbound and outbound passengers, which widens a brand's reach.
- The correct location for Branding in the marketplace
- It reaches decision-makers, influences, and high-income groups
- It targets business travelers, frequent flyers, and tourism
Table of contents
- Airport Advertising in Bangalore
- Benefits of Bangalore Airport Advertisement
- Importance of Bangalore Airport Advertising
- Ad Formats for Airport Advertising in Bangalore
- Best Practices of Airport Advertising Bangalore
- Guide for Effective Airport Advertising in Bangalore
- Why Choose Ginger Media Group for Bangalore Airport Advertising?
- Other advertising services available in Bangalore
Benefits of Bangalore Airport Advertisement
The advantages of airport advertising in Bengaluru are enormous for companies looking to spread their brand reach and connect with varied audiences. It's one of the most hectic airports in India, offering the perfect opportunity for local and international brands that want to attract attention from travelers. Some of the main benefits of airport advertising in Bangalore are the following :
High Visibility
- Mass Reach: Bengaluru airport caters to a massive passenger traffic of more than 33 million per year, thus connecting an impressive audience of both national and international passengers.
- Dwell Time: Time spent within the airport environment is higher due to waiting at check-in lines, for security checks, at lounges, and at the boarding gates. This added exposure offers brands several opportunities to seize attention and communicate their messages effectively.
Targeted Audience
- Demographic Diversity: Bengaluru Airport caters to all sections of society but is mainly used by businesspeople, professionals, and wealthy individuals.
- Engagement strategy: It is the ideal setting for brands that target high-net-worth individuals, business leaders, and international travelers and thus require direct contact with decision-makers and influencers.
Premium Brand Association
- Luxury and exclusivity: Airport hoarding in Bengaluru is about luxury, professionalism, and exclusivity. Brands that use this premium advertising medium can portray the airport's high-end environment and discerning clientele.
- Esteem Perception: This good brand association will enhance the brand's status amongst customers in addition to trustworthiness and credibility amongst class-conscious consumers.
Longer exposure time
- Extended Exposure: Compared to billboard advertising, which may only receive one glance as people drive by, exposure at the airport is extended simply because passengers spend time in many different areas of the terminal.
- Higher Retention: The longer the contact, the more likely the message will be retained and can have a better influence on purchasing because the traveler is assimilating the advertising message.
Effective Airport Digital Signage
- Dynamic Content Possibilities: Airports offer fully digital screens and interactional platforms through which advertisers can deliver attention-grabbing, fluid content.
- High-Tech Target Audience: Since Bangalore is described as a high-tech city, digital advertisements gel well with the high-tech targeted audiences in this medium. Last-minute updates, customization, and, most importantly, visually appealing content attract higher numbers of passengers and ultimately boost overall engagement.
Importance of Bangalore Airport Advertising
It has been one of those places where the increasing eyes of the world of travelers have peeked to get exposure and notice of diverse travelers. There are a few reasons airport advertising in Bengaluru is becoming a goal for reaching the audience. Strategically located, Bengaluru is one of the leading business and technology hub points; therefore, airport advertising has become a powerful branding tool for communicating the right message. The reasons why airport advertising in Bangalore matters
Captive audience
- Distinctive Environment: Airports offer an environment in which travelers are, to a large extent, captive consumers with fewer distractions and more extended waiting periods. This setting provides a better opportunity for the advertisement to reach the passengers.
- Effective Communication: Because brand messages can be communicated within this focused environment, Bengaluru airport advertisement is highly effective in increasing awareness and marketing products.
Reach High-Value Audiences
- Reach of Professionals: As one of the prime IT and business cities in India, it attracts high-value travelers, including professionals, entrepreneurs, and decision-makers from across the globe.
- Targeting: Airports provide brands the reach to high-value persons who ensure receipt by those with high purchasing power and industry influence.
Global Reach of Brands
- Global Access: Bengaluru airport is a gateway to major cities worldwide, making it accessible to international audiences for brands.
- Diverse Audience: International travelers at the airport allow businesses to exhibit their products before the international market, increasing brand awareness across markets.
Brand Recall and Memorability
- Extended Exposure Time: People spend considerable time in the airport, and messages are more likely to be retained.
- Inherent Exposure: Repeated exposure to hoardings across the different parts of the airport- many of which one may pass through, like check-in and security increases advertising recall and, hence, the prospects that travelers will remember the brand even after their trip.
Boosts Local and International Reach
- Local Reach on an International Level: Effective advertising for those who wish to reach both locally and internationally can be rightly done at Bengaluru airports.
- Entry Point for International Brands: This medium opens local brands to global visibility and offers international companies a way to penetrate the Indian market, thereby growing and discovering a place in this vibrant market.
Ad Formats for Airport Advertising in Bangalore
Airport advertising in Bengaluru offers several formats that can be arranged according to diverse marketing aims. Each of the ad formats has its merits and makes it viable for brands to reach out and connect to travelers properly. The major ad formats through which airport advertising in Bangalore can be sought after are as follows:
Digital Billboards
- High-Definition Screens: Digital billboards dominate the display screens at Bengaluru airport and have been installed in some of the busiest spaces, such as hallways for arrival passengers, exit gates, and baggage claim counters.
- Real-Time Flexibility: Digital billboards' key Advantage is that they can deliver dynamic content that can be updated in real-time. Advertisers can run multiple campaigns and switch messaging depending on live events or promotions to achieve maximum engagement with travelers.
Static Billboards
- Continuous Exposure: Static billboards provide continuous exposure and are strategically located in prime zones of the airport.
- Long-Term Effect: For long-term brand-building campaigns, these boards attract large numbers of travelers for an extended period, reinforcing the brand's messages efficiently.
Interactive Kiosks
- More Interactive Experience: Interactive kiosks provide travelers with more engaging advertising experiences by interacting with the advertisements.
- Product Browsing and Shopping: These kiosks allow the user to view and even purchase products at the waiting lounge or in the waiting area; this immersive experience requires an instant reaction from the consumer.
Brand Activations
- Memorable Experiences: Airport brand activations provide companies with the opportunity to create impactful experiences for travelers.
- Direct Engagement: These activations can include product demos, free samples, or experiential marketing initiatives, allowing brands to engage passengers directly in high-dwell areas like lounges, leaving a lasting impression.
Baggage Claim Ads
- Message of Communication: Baggage claim ads communicate excellently with passengers at a time when they are generally relatively calm about receiving their luggage.
- High Visibility: Ads on the baggage carousels, digital screens, and overhead banner boards ensure that brands are highly visible. As most passengers spend significant time here, messages for brands are sustained.
Want to do advertising on the Airport for brand promotion?
Best Practices of Airport Advertising Bangalore
The only way to succeed in airport advertising in Bengaluru is by some of the best practices that enhance engagement and maximize impact, such as understanding the audience, using solid visuals, and placing ads strategically. The critical best practices for airport advertising in Bangalore are as follows:
Know Your Audience
- Demographics traveler: Who is going through the doors of Bengaluru airport? Understanding these questions helps brands know who to target and create more relevant messages to meet what this group wants to hear and see.
- Cultural Relevance: Since international tourists have different cultural backgrounds, campaigns must be culturally relevant. Thus, advertisements would need to be translated into local languages and customs to synchronise with the audience's minds.
Powerful Visuals
- Catchy Design: An airport advertisement's message must be very appealing to catch the eye within seconds. Graphic quality and designs are essential, as most tourists are transiting through and only have a little time to think about the issues embedded in the ad.
- Clear Message Communication: Airports are high-footfall environments, and therefore, the advertisement has to communicate their message immediately using the least amount of text and more impactful visual elements that may be able to reinforce these messages.
Position of the Ad
- High-footfall areas: Premium brands should target high-footfall zones, such as security checkpoints, lounges, and boarding gates. These are places where they are likely to be viewed the maximum number of times and involved with more.
- Optimize Dwell Time: Focus on areas where passengers have to wait longer. This engagement opportunity increases, and premium locations will likely significantly strengthen the campaign's impact.
Format Congruence
- Unified Branding:Unified Branding promotes consistency in the message and graphics, as varied ad formats create brand recognition. Whether digital, static display or experiential marketing, a consistent tone and color scheme can strengthen the brand's appeal and help it be remembered.
- Brand Recall Amplified: Consistency further assists in correlating the visuals and messages with the brand for travelers, making it more probable to recall when he is considering a purchase.
Engage Through Technology
- Interactive experiences: Technology used in airport advertising can offer better interaction. Interactive kiosks and digital touchpoints encourage passengers to engage with brands.
- Mobile integration: Mobile technology makes it possible to send customized communications. Brands can reach out to travelers individually through mobile technology and get higher conversion rates. Hence, such gathered data might be helpful in future marketing activities.
Guide for Effective Airport Advertising in Bangalore
Bangalore's Kempegowda International Airport (BLR) offers brands an airport advertising opportunity to reach a broad audience through this busy transport crossroads in India. Since 2008, BLR has grown into the hub for the country's internal domestic and international flights, which millions of passengers pass through yearly. To create an effective airport advertising effort, a brand must develop an attractive message to connect with the traveler. Here are key points to remember when composing great airport advertising ads in Bangalore.
Know your target audience.
- Demographic insight: With airport advertising in Bangalore, one would know who sees this property. Business executives, tourists, families, and students pass through the airport demographics. Tailor your messaging according to those different needs and requirements for greater engagement.
- Travel Objective: Business travelers and leisure travelers have different objectives. Business travelers may respond more effectively to advertisements concentrating on premium services or loyalty programs, and families may look for travel essentials or entertainment aspects.
- Cultural Appropriateness: India has many other cultures, so advertisements must reach the masses. Local languages or imagery could be employed, allowing the ads to relate to and communicate with more audience groups.
- Personalization: Ads that speak to the needs of particular individuals will tend to resonate more. For example, targeting with messages that hit the needs of business travelers will ensure that engagement and conversion are most boosted in such campaigns.
- Seasonal Relevance: Timing is also crucial to advertising. Ensure your campaigns match peak seasons for traveling, holidays, or local festivals to maximize effect and relevance.
Utilize the Environment of the Airport
- High Footfall Locations: Location is everything in an airport advertising scenario. Position your ad in high-footfall hubs like departure lounges, security checkpoints, and boarding gates to gain maximum visibility and engagement.
- Multi-Touch Platform: Since passengers spend varying amounts of time across multiple zones, a combination of advertisement formats, such as video screens, static panels, and interactive kiosks, can be used. This offers an integrated advertising experience within the airport's space bounds.
- Connectivity to Airport Services: The best partner for an ad that maximizes the visibility of an airport service company is an app suggesting travel near charging stations or lounges where business travelers spend the majority of their time.
- Make the Traveler's Journey: Use an airport map to know when and where the traveler will be exposed to your ad. Your message has to relate to their activities at that time-for example, waiting to board, getting a meal, or shopping.
- Take Advantage of the Airport Atmosphere: Play off the airport's look and feel. Ads with a slick, modern look will be less of an eyesore as they blend better into the travel experience.
Create Moving Images
- High-Quality Graphics: Use engaging, high-definition graphics that attract the viewer's attention. Since airports work at a tremendous speed, your graphics should stand out.
- Less Text: When writing with text, be catchy and thought-provoking. Use short, simple words that immediately convey your message so travelers find it easier to digest.
- Consistent Branding: Your advertisement should convey brand identity using consistent color, logos, and fonts. The above factors enhance brand recognition and credibility.
- Innovative Displays: Explore how digital screens and interactive displays can be used for dynamic storytelling. Video ads are excellent for your messaging, while interactive kiosks are fantastic for in-depth information about your offerings.
- Augmented Reality: Besides using AR in advertisements, consider how you apply augmented reality across all your advertisements so that the connection between brands and travelers happens interactively.
Keep your messaging clear and actionable.
- Counters with Obvious Call-to-Actions in each ad: Website URL leads toward a website, and app download leads towards an app. At the same time, limited-period offers can ensure that the call-to-action is prominent and convincing.
- Sense of Urgency and Relevance: Use "Limited Offer" or "Book Now" to create urgency around a call to action. What's relevant to the travelers' immediate needs in the context they are reading about?
- Value Proposition: Clearly articulate what sets your product or service apart. Assure the consumer of benefits such as promotions, offers, or other features that will make them travel with you.
- Local Knowledge: Emphasize how your offerings benefit travelers to India. You could, for example, market your travel app with local guides as adding value to locals and foreigners.
Monitor and Adapt Your Campaign
- Performance Metric Analysis: Analyze the performance of advertisement campaigns. They are using analytics to track impressions, engagement rates, and convertees. Identify which kind of ad works well.
- Feedback Collection: Use surveys or digital kiosks to check the ad's influence on travelers. This information can be used to improve future campaigns.
- Agile: In other words, be prepared to adapt your messaging or creative strategy in response to performance data and feedback. Changing tact quickly can help you respond to changing audience needs or market conditions.
Want to do advertising on the Airport for brand promotion?
Why Choose Ginger Media Group for Bangalore Airport Advertising?
As one of the best choices for brands to make that significant impact at Bangalore airport, Ginger Media Group understands the dynamics of this environment and creates advertising strategies expertly suited to this dynamic market. Here are the powerful reasons why partnering with us will be the best choice you ever made for your needs to advertise in an airport.
Extensive Network of Airport Partnerships
- Strong Relationships: Strong Partnerships with Kempegowda International Airport (BLR) and other airports across India enable Walmex to have prime access to advertising spaces and negotiate competitive rates, getting the best placement for your adverts.
- Nationwide Reach: We have an extensive network covering major cities and will soon cover the masses. Be it the business traveler in Bangalore or foreign tourists or families, we can reach out to the target audience efficiently on your behalf.
Tailor-made Advertisement Solutions
- Understanding Your Brand: We believe each brand is unique, so we take the time to understand your specific requirements and tailor our advertising solutions to suit them. Our collaborative approach ensures campaigns fit into and support your brand identity and marketing objectives.
- Variety in Advertising Forms: We offer digital displays, static billboards, experiential marketing, and interactive kiosks, among other diversities. This allows for customized advertising strategies that are more likely to establish contact with your target audience.
Audience Interaction Expertise
- Insightful Audience Analysis: We delve deep into the demographics and travelers' behaviors through an insightful understanding of the Bangalore airport audience. We craft the messaging targeting different segments, from business professionals to leisure travelers.
- Creative Campaign Development: Our creative teams excel at devising captivating campaigns that attract the traveller's eye. By designing compelling visual and narrative cues, we ensure that the message resonates more prominently amidst the cacophony of the Bangalore airport.
Cutting-edge Technology
- Digital Channels: We utilize the latest technology to upgrade your advertising experience. With digital solutions, you can present and deliver diverse, dynamic content that can update anything at any given time to effectively respond to trending topics and promotions.
- Interactive Advertising: The core of our strategy is engaging travelers through interactive forms. We leverage augmented reality combined with touch-screen displays to make moments memorable, thus fostering loyalty to the brand and prompting immediate action.
Proven Track Record of Success
- Successful Campaigns: We have a proven track record of delivering successful campaigns for airport advertising clients from different industries. A result-oriented approach ensures a measurable return on investment.
- Case Studies and Testimonials: Browse our case studies to see how our airport ad campaigns deliver results in many ways. Here are some testimonials from our satisfied clients, telling it like it is about our ability to drive brand awareness and lead generation through targeted airport advertising.
Complete Campaign Management
- Seamless Execution: We manage your airport advertising program, from strategy development to activation and performance analysis. Our integrated approach ensures that every component of your campaign operates seamlessly toward meeting the goals of your campaign.
- On-Going Support and Optimisation: Once we activate your campaign, our commitment to your success doesn't end. We're always available to be consulted on performance data with regular review to identify opportunities for enhancement and finetune your campaign to yield maximum ROI.
Competitive Pricing
- Transparent Pricing Structure: We don't compromise on quality at any cost. We offer practical and transparent pricing, and you know how your money is being spent so you can budget accordingly.
- Maximum Return on Investment: With the extensive reach of our network and experience, we aim to give you the maximum return on investment. Our campaign and placement strategy are in place to maximize the return on rupees spent for overall marketing effectiveness.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.
