Asia Cup 2023 Advertising

About Asia Cup 2023

The 16th edition of the Asia Cup in 2023 will feature One Day Internationals (ODIs) and will be co-hosted by Pakistan and Sri Lanka. The tournament will see participation from six teams and is set to take place in August and September 2023. Sri Lanka will defend their title in this edition. It will be the first time that the Asia Cup is jointly hosted by multiple countries, with four matches scheduled to be played in Pakistan and nine in Sri Lanka.

The participating teams include the five full members of the Asian Cricket Council: Afghanistan, Bangladesh, India, Pakistan, and Sri Lanka. Joining them will be Nepal, who secured qualification by winning the 2023 ACC Men's Premier Cup, making their debut appearance in the ACC Asia Cup.

Originally scheduled for 2021, the tournament was postponed to 2023 due to the impact of the COVID-19 pandemic. The Asian Cricket Council (ACC) announced the pathway structure and calendar for 2023 and 2024 in January 2023, confirming the dates and format of the tournament. The fixture list for the event was revealed on 19th July 2023.

Why Asia Cup 2023

Benefits of Advertising in Asia Cup 2023

There are several reasons why asia cup advertising on OTT can be the best option for your brand.

Massive Reach

Asia Cup 2023 advertising offers access to a massive global audience, providing unparalleled brand exposure (reaching over 2.0 billion viewers in the 2021 edition).

Enhanced Brand Recall

Associating with this prestigious tournament enhances brand retention and recall, particularly among cricket enthusiasts (past studies have shown a remarkable 74% increase in brand recall).

Increased Sales

Leveraging the Asia Cup frenzy can lead to a significant surge in product or service sales during and after the tournament (previous editions witnessed up to 25% growth in sales).

Targeted Engagement

With a highly engaged audience, advertising during Asia Cup 2023 allows for precise targeting, increasing the effectiveness of your ads (enjoy up to 60% higher engagement rates with relevant content)