Of all the terms you hear bandied about in the entrepreneurial world—there’s one you’ve heard pretty much repeated over and over again: “brand.” But what is it? And of greater importance, what is a measure of it?

A brand is literally the personality of your business, which brings emotions and imagery that customers connect with your business. Whether it is consumer goods or services that are being sold, your brand is how people perceive and connect to your business. But what happens if, after all your efforts, brand awareness isn’t at the level you want it to be?

If you find yourself struggling to hit the sales target or you are not getting as much website traffic as you expect each month, then surely the strength of your brand awareness and visibility is yet to be at its peak. Brand building does take some time, and you do have to make a strategic approach, but if you apply all the right tactics correctly, you can quite literally ramp up your presence in the marketplace.

Proven Tactics to Increase Brand Awareness & Visibility

Here, we talk about three crucial strategies that can boost your brand’s awareness and visibility. These strategies are blogging, event partnerships, and guerrilla marketing—three really strong tactics to get your brand name across in a splash and establish value with your end-users.

1. Blogging: A Natural Means of Earning Your Brand’s Credibility

Blog posting has become one of the most effective and authentic channels of content marketing. It’s thereby positioning your brand in the market as a credible voice in your niche. By publishing frequent blog posts on a regular basis, you are creating:

• Expertise: By using blogging as a content marketing channel, your brand will be able to demonstrate knowledge and skills within the specific industry. People interpret such informative, insightful content as manifesting as a thought leader.
• Increased Visibility: Well-optimized blog posts attract search engine traffic, which means that your brand becomes much more visible to potential customers who are looking for information.
• Engage with Audience: It is actually a site that connects you with your audience. You encourage involvement by answering comments and sharing posts, thereby creating an environment around your brand.
• Organic Traffic Drive: SEO techniques will help the website get more organic traffic. Including relevant keywords in the blog will make it discoverable.
• Build Trust: Blogging with persistence and value brings trust to your audiences’ side as they are more likely to select your products or services.

Including the right keywords about your industry might be the key to the success of blogging. Supposing your business is associated with the technology sector, then including words like “innovative tech solutions” or “best software tools” can help clients find your content when surfing online. Authentic content writing will not only make it visible but also improve the credibility of your brand before your target audience.

2. Team up for Events: Join Hands to Increase Your Visibility

Events are a great opportunity for start-ups and small businesses to get introduced in the marketplace. The best way of doing that would be teaming up with more known brands or attending events relevant to your niche. That is where you’ll find the benefits:

• Access to Their Current Audiences: A well-known and identified brand offers you a chance to tap into its customer base, thus expanding your reach. That way, your brand is more recognized.
• Development of Brands: When you have an established relationship with a credible partner, it lends credibility to the brand in the eyes of the consumer.
• Building Novel Experiences: The number of events also brings the potential to create novel experiences that will etch vivid images in the minds of the attendees.
• Increases Brand Visibility: Event sponsorship or tie-up gives an opportunity for your brand to be exposed to the event-goers and online following.
• Boosts Social Proof: Associating your brand with some well-performing and reputed organizations creates social proof about your business, making it easy to get new customers.

For instance, if your company specializes in customized gifts, sponsoring a Valentine’s event with a nearby salon will increase the visibility of your brand and also open up an avenue to host a showcase of your products in front of prospective customers. Through event sponsorship or joint promotion, partnerships may help you get some momentum in your market.

3. Guerrilla Marketing: Innovative Ways to Capture Attention

In a world where digital marketing is taking over, it’s hard to forget the power of unconventional, guerrilla marketing tactics. Creative, often low-budget approaches can be used to reach new audiences and increase the visibility of your brand. Here’s how guerrilla marketing can make the difference for you:

• Grab Attention: Since guerrilla marketing attempts to surprise and engage those who may be potential customers in unexpected ways, think of how street art, interactive installations, and flash mobs create buzz.
• Cost-Effective: Unlike traditional advertising, guerrilla marketing does not call for large pockets. With a little creativity and strategic thinking, great results can be achieved.
• Distinguish from Competition: Innovative guerrilla marketing tactics will help your brand stand out in this busy marketplace. Here, you get to outshine your competition.
• Word-of-Mouth Marketing: Memorable guerrilla marketing campaigns often get conversations and word-of-mouth marketing, leading to organic growth.
• Flyers, Brochures, or Paper Cup Branding: These allow you to target particular local communities, thus increasing brand visibility in the main markets.

For example, companies like Uber and Ola have grabbed new customers through the usage of guerrilla marketing. Flyers, business cards, and branded cups at events have worked well for brand building and establishing long-term visibility in consumers’ minds. This is best for new brands looking to establish themselves as different and innovative.

Building a Brand: A Marathon, Not a Sprint

Building a brand takes time, consistency, and patience. Whether you are in the early stages of launching your brand or looking to expand your reach, it’s imperative that you stay focused on long-term growth. As you work to build awareness and visibility into your brand, here are some key reminders to keep in mind:

• Consistency is Key: Building brand awareness takes time. Consistency is incredibly important to make an impact that lasts.
• Measurable Outcome: Always measure the effectiveness of your marketing tactics. By running data, you can create more strategic planning and improve results.
• Stay Authentic to Your Brand: Do not let trends or tactics take the shine off your core brand values. Authenticity pays off with the customer.
• Relationship Building: Relationship building is key to long-term success. Build connections, not just sales.
• Adapt and Evolve: As your business matures, so should your marketing approach adjust to the dynamic nature of your market.

Finally, brand awareness and exposure take time. Efforts will be dedicated to these strategies, though they will eventually return tenfold in the form of recognition, trust, and, of course, sales.

Final Thoughts

Put simply, developing brand awareness and visibility requires consistent creativity and strategy. There are many ways of taking advantage of blogging for brand presence, partnerships in events, and guerrilla marketing in order to better reach target audiences. Once you apply these, do not forget that:

• Blogging can be as effective in building credibility and in terms of generating traffic.
• Event partnerships can create more of an impact and highly valuable opportunities.
• Guerrilla marketing captures unique attention and helps stand out.
• Consistency and authenticity are pretty powerful tools when it comes to building a brand.
• Tracking your results and changing your strategy based on these will benefit you in the long run.

If you go ahead with these tactics and regularly assess their success, your brand will begin to build over time in terms of awareness and visibility.