Bus Branding in India

Conversion of a person to customer is all about winning the attention. Your target audience can become customers only when you are able to create and amplify your brand awareness and brand recognition. Giants like Xiaomi, Airtel, JioMart, etc. use out-of-home advertising when introducing their newest product or feature. The reason being, simple, out-of-home advertising grasps high attention and provides greater visibility.

In bus advertising, advertisers use buses and their infrastructure in bus advertising to reach the public with their message. The brand advertisements can be placed in or on modes of the bus. Bus branding can be done using public or private buses for advertising any brand or service. 

Bus advertising is often referred to as “billboards on wheels”. It is a form of transit advertising that belongs to the out-of-home advertising method. Commercial brands may be advertised in this medium, but political and commercial campaign messages may also be delivered. Alternatively, buses may be used as part of a commercial enterprise or a political or promotional campaign.

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Why choose Buses

Benefits of Bus Advertising

Buses have been the most popular means of transportation in India, particularly in urban areas. They are inexpensive, and available in most locations, and their operations in most cities make them the most popular mode of transportation and suitable for most businesses. Here are the reasons that tempts the brands to go for bus advertising:

High Reach

Bus advertising's advantage is its ability to reach a large audience. As per research, it is estimated that 80% of the population of Kolkata moves around the city in a week. As bus advertisements are hard to ignore and it can reach over 80% of the population in a week.

Diverse Audience

Buses are used by both economic and business-class people. One can reach a wide variety of people at once. This can be done as per the target class of the brand’s audience preferring luxury or day-to-day regularly used brands.

High Exposure

Because of traffic jams, traffic signals and bus shelter dwell time, consumers are exposed to advertisements for longer periods than other media that play advertisements for a limited time only.

Cost Effective

As the bus brand is moving across different locations, including non-metro areas, diverse audiences and different times for long durations, bus advertising is a very cost-effective outdoor advertising and marketing medium.

Attention Grabbing

It is common for bus advertisement creatives to be large, attractive and colourful, attracting more eye-balls than usual billboards and hoardings that are positioned at eye level.

High Conversion Rate

When executed correctly, bus branding can have a major impact on sales, brand awareness and brand recognition in any sector. Bus branding is appropriate for a brand that wishes to appeal to the masses.

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Available Options

Bus Branding Options Available in India

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01

Inside Branding

Inside bus branding is a proven method to get in front of your target audience. In this type of bus advertising, the interiors of the bus, such as seat backs, handles, windows, and inside panels are branded. The close inside ambience of the bus makes it almost impossible for the passengers to not see your advertisement. Inside-bus advertising is one of the common ways of doing bus advertising in Bangalore.

02

Rear Side Branding

Rear-side bus advertising is one of the highly used outdoor advertising. If you're looking to take your brand to thousands of commuters travelling in & around the city, backside bus advertising can be a good option for you. In this bus advertising, your brand is not only seen by the passengers but also by pedestrians, commuters, office goers, college students, and corporate employees, travelling outside. It is the best option to get high brand visibility.

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sidepanels-bus-branding

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Side Panel Branding

If your goal is to be seen in a large advertising space while reaching multiple areas of the city, in front of thousands of commuters, Side panel bus advertising can be a great bus advertising option for you. Buses have two side panels, left and right. Through side panel advertising, you get to put your brand out there in a large advertising space that makes it almost impossible for people to not notice your advertisement.

Places to Advertise

Popular places for doing Bus Advertising in India

Highways

Highways are the connecting roads to different areas in India. The length of highways in India is 150,000 km (93,000 mi). Buses travel throughout Indian cities and states, so anything advertised on them is able to reach a large number of people.

Local Roads & Traffic Areas

As bus advertisements are hard to ignore and they can reach over 80% of the population in a week. Because of traffic jams in this city, traffic signals and bus shelter dwell time, consumers are exposed to advertisements for longer periods.

Marketplaces

With such a high population, and so millions of people on the road, bus branding is suitable for both luxury and day-to-day usable brands covering shopping complexes, malls, hotels and exhibitions, local markets routes, etc.

Residential & Industrial Areas

Brands can target people living in residential and industrial areas as per the requirements of their brand. The people residing in the area can be targeted by promoting their brand in residential areas or people going for their job by promoting their brand in industrial areas.

Want to use Buses for brand promotions?

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Most Popular Cities

Best Cities for Bus Branding

Places with heavy crowds like marketplaces are the best place to promote the brand. India being the 2nd most populous country in the World, bus branding contributes significantly to brand's goodwill. 

In India, the top cities for bus branding are:

    The Complete Process

    How we execute a Bus Branding Campaign?

    • First StepShare your requirements

      Tell us what you want for your campaign and we will help you achieve it.

    • Second StepPlan the campaign with us

      You will be assisted in identifying the correct locations, the correct numbers of buses, the correct branding type for internal or external branding (both types are available in some cities, whereas in others they are distinct), and the correct branding type for the rear panel, panel, or the left side (choices are distinct from one city to the next).

    • Third StepReceive the best quotes

      We provide the lowest guaranteed rates with the finest bus branding services across India.

    • Fourth StepProvide the required creatives

      Provide us with an attractive creative to showcase your brand on buses after we share the creative dimensions.The acceptable format of creative in bus branding is CDR file. We provide free jpeg conversion of your creative after you share it with us. We will send you the converted creative for your approval after we receive it. After you approve the creative, it will be printed and installed.

    • Fifth StepExecution

      See your brand moving on wheels within a bare minimum timeframe and achieve high response.

    • Sixth StepReceive proof of execution

      At the end of the campaign, receive a photo showing all the buses after the installation process has been completed successfully and mid-campaign monitoring pictures are also delivered.

    Why Choose Us

    Why Choose Ginger Media Group for Bus Advertising in India?

    When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products and services, business goals, and budget and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad agency and branding agency that provides a huge variety of outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

    We have a robust distribution and promoter network and strong tie-ups that can help you do bus branding in India with ease. We take pride in the work we do and we do it with strong ethics.

    Some reasons why you must consider bus advertising for your brand or business:

    ✔ You will be guaranteed an audience when it comes to bus display branding.

    ✔ The location of your bus ad makes it hard to ignore.

    ✔ Capture attention and put the spotlight on your message.

    ✔ 71% of consumers often look at buses with catchy creatives, thus proving bus advertising’s effectiveness.

    ✔ Present an ad to a maximum number of people without exerting too much effort.

    ✔ The advantages of bus branding are its constant availability.

    We are trusted by some of the giant businesses such as Zomato, OYO, Chumbak, Unilever, Hotstar and a lot more. When you advertise with us, you advertise with an agency that works as your business partner.

    Your business goals become our goals.

    Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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