Bus Shelter Branding in India

It has never been harder to capture a consumer’s attention in the era of information. This is particularly true in the tech industry, where Facebook, Netflix, and Google – the dominant online advertisers – turn to out-of-home advertising as they introduce a new product or function. When growing a small business, advertising and marketing methods may be critical to its success. Advertising can be utilised in several ways in a small business plan, but some might work better than others. It’s a simple explanation: If you want to advertise and obtain customer interest, out-of-home advertising is the way to go. If you're selling a product and want to target a specific audience, bus branding advertising might be a viable strategy.

Bus shelter displays, also known as transit shelter advertisements, are extremely advantageous at times more so than large hoardings. Metro and semiurban residential sectors, which rely on buses for regular transportation, make excellent use of bus shelter advertisements.

India's bus shelter advertising proves to be beneficial in large-scale situations. Nationally and locally, it is still an effective way to advertise. Bus shelter branding is a highly cost-effective, target-oriented advertising method. Bus ads get the undivided attention of their audiences because they can't be turned off, deleted, or impulsively thrown away when there are far fewer competitors and they can't be ignored.

branded bus stand

Why choose Bus Shelters

Benefits of Bus Shelter Branding

Buses have been the most popular means of transportation in India, particularly in urban areas. They are inexpensive, and available in most locations, and their operations in most cities make them the most popular mode of transportation and suitable for most businesses. Here are the reasons that tempt brands to go for bus shelter advertising for its benefits like. 

High Reach

Bus stop advertising's advantage is its ability to reach a large audience. As per research, it is estimated that 80% of the population of any area moves around the city in a week. As bus stop advertisements are hard to ignore and they can reach over 80% of the population in a week.

Diverse Audience

Bus shelters are seen by both economic and business-class people. One can reach a wide variety of people at once. This can be done as per the target class of the brand’s audience preferring luxury or day-to-day regularly used brands.

Cost Effective

As the bus is moving across different locations, including non-metro areas, diverse audiences and different times for long durations, bus stop advertising is a very cost-effective outdoor advertising and marketing medium targeting people at the stops.
High Exposure
Because of traffic jams, traffic signals and bus shelter dwell time, consumers are exposed to advertisements for longer periods than other media that play advertisements for a limited time only.
Attention Grabbing
It is common for bus shelter advertisement creatives to be large, attractive and colourful, attracting more eye-balls than usual billboards and hoardings that are positioned at eye level.
High Conversion Rates
When executed correctly, bus shelter branding can have a major impact on sales, brand awareness and brand recognition in any sector. Bus shelter branding is appropriate for a brand that wishes to appeal to the masses.

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Target a specific audience

How to pick a location for Bus Shelter Advertising in India?

Bus stops are crossed by both economic and business class people, so you can reach a wide variety of people at once as per the target. 

For example, if your brand is a luxury brand, you can advertise on bus stops in posh areas. If your products are for students, you can advertise on bus stops in areas nearby schools, colleges, coaching, etc. Similarly, you can target bus stops targeting gender, age, community, etc.

Places to Advertise

Popular places for doing Bus Shelter Branding

Auto Rickshaw Advertising can be executed throughout the city depending on your campaign needs. However, having been an emerging bus branding agency in Kolkata, we have observed some popular places in Kolkata for bus advertising.

Highways

Highways are the connecting roads to different areas in India. There are millions of people on highways at any point in time. Vehicles travel throughout cities and states, so anything advertised at bus stops can reach a large number of people.

Local Roads & Traffic Areas

As bus shelter advertisements are hard to ignore and they can reach over 80% of the population in a week. Because of traffic jams in this city, traffic signals and bus shelter dwell time, consumers are exposed to advertisements for longer periods.

Marketplaces

With such a high population, and so millions of people on the road, bus stop branding is suitable for both luxury and day-to-day usable brands near shopping complexes, malls, hotels and exhibitions, local markets routes, etc.

Residential & Industrial Areas

Brands can target people living in residential and industrial areas as per the requirements of their brand. The people residing in the area can be targeted by promoting their brand in residential areas bus stops or people going for their job by promoting their brand in industrial areas stops.

Want to use Bus Shelters for brand promotions?

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The Complete Process

How do we execute an Bus Shelter Branding Campaign?

  • First StepShare your requirements

    Tell us what you want for your campaign and we will help you achieve it.

  • Second StepPlan the campaign with us

    You will be assisted in identifying the correct locations for your campaigns.

  • Third StepReceive the best quotes

    We provide the lowest guaranteed rates with the finest Bus Shelter Branding services across India.

  • Fourth StepProvide the required creatives

    Provide us with an attractive creative to showcase your brand after we share the creative dimensions.

  • Fifth StepExecution

    See your brand shining on a bus stop within a bare minimum timeframe and achieve high response.

  • Sixth StepReceive proof of execution

    At the end of the campaign, receive a photo showing all the installation process has been completed successfully.

Why Choose Us

Why Choose Ginger Media Group for Bus Shelter Branding in city?

When you choose to work with us, you work with an agency that acts as more of your business partner. We take time to understand your business, your target audience, your products and services, your business goals, and your budget and accordingly craft a marketing plan that is tailored just for you. Having worked across industries like FMCG, Education, Real Estate, Consumer durables, Medical, Gaming, Fashion and Apparel, Beauty, and IT, we have just the right amount of experience to help you run a successful marketing campaign. We are a 360° outdoor ad and branding agency that provides various outdoor advertising services. We have helped more than 150 brands PAN India level and we can't wait to help you and your business grow.

We have a robust distribution and promoter network and strong tie-ups that can easily help you do bus stop branding in India. We take pride in the work we do and we do it with strong ethics.

Some reasons why you must consider vehicle advertising for your brand or business

✔ You will be guaranteed an audience when it comes to bus stop branding.

✔ The location of your vehicle ad makes it hard to ignore.

✔ Capture attention and put the spotlight on your message.

✔ 71% of consumers often look at vehicles with catchy creatives, thus proving bus shelter advertising’s effectiveness.

✔ Present an ad to a maximum number of people without exerting too much effort.

✔ The advantage of bus stop branding is its constant availability.

We are trusted by some of the giant businesses such as Zomato, OYO, Chumbak, Unilever, Hotstar and a lot more. When you advertise with us, you advertise with an agency that works as your business partner.

Your business goals become our goals.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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