Advertising in Kashmir Uzma, Srinagar, Newspaper
Kashmir Uzma, established in 2008, has become a prominent Urdu daily newspaper that serves the region of Srinagar and the broader area of Jammu & Kashmir. With over a decade of delivering reliable news and information, the newspaper has earned a trusted reputation among its readers. As an influential media outlet, Kashmir Uzma offers comprehensive coverage of local, national, and international events, making it an essential source of news for the local community. This credibility and widespread recognition make it an excellent platform for businesses to advertise their products and services.
The newspaper boasts a substantial circulation, of 26,985 copies distributed daily across Srinagar and its surrounding areas. This extensive reach ensures that advertisements placed in Kashmir Uzma gain significant exposure to a large and diverse audience. The newspaper’s readers include individuals from various age groups, professions, and social backgrounds, which allows advertisers to effectively target specific segments of the population. This diverse readership, combined with the newspaper’s high circulation numbers, provides businesses with an opportunity to enhance their brand visibility and connect with potential customers in the region.
Moreover, advertising in Kashmir Uzma offers a strategic advantage for businesses aiming to establish a strong presence in the local market. The newspaper’s established distribution network ensures that advertisements reach households, businesses, and public institutions, maximizing their impact. With its trusted reputation and extensive reach, Kashmir Uzma enables advertisers to communicate their messages effectively, foster customer trust, and drive engagement. Whether promoting local products and services or launching large-scale marketing campaigns, advertising in Kashmir Uzma is a powerful tool for businesses to achieve their marketing objectives and build a loyal customer base.
Table of contents
- Advertising in Kashmir Uzma, Srinagar, Newspaper
- Benefits of Advertising in Kashmir Uzma, Srinagar, Newspaper
- Importance of Advertising in Kashmir Uzma, Srinagar, Newspaper
- Ad Format for Advertising in Kashmir Uzma, Srinagar, Newspaper
- Factors Affecting the Cost of Advertising in Kashmir Uzma, Srinagar, Newspaper
- Best Practices for Advertising in Kashmir Uzma, Srinagar, Newspaper
- Guide for Creating Effective Advertising in Kashmir Uzma, Srinagar, Newspaper
- Why Choose Ginger Media Group for Advertising in Kashmir Uzma, Srinagar, Newspaper?
Benefits of Advertising in Kashmir Uzma, Srinagar, Newspaper
Advertising in a well-established local newspaper such as Kashmir Uzma offers businesses a multitude of benefits. Established in 2008, Kashmir Uzma has become a trusted source of news and information for residents of Srinagar and the surrounding regions. With a substantial circulation of 26,985 copies daily, the newspaper reaches a diverse and engaged audience, making it an ideal platform for advertisers. Here are five key benefits of advertising in Kashmir Uzma, Srinagar, Newspaper:
Wide Reach and High Visibility
Kashmir Uzma's extensive circulation ensures that advertisements reach a broad audience. With over 50,000 copies distributed daily, the newspaper guarantees high visibility for ads, allowing businesses to reach a large number of potential customers. This wide reach is particularly beneficial for local businesses looking to increase their brand awareness within the community. By placing ads in Kashmir Uzma, businesses can ensure that their message is seen by a significant portion of the local population, enhancing their chances of attracting new customers.
The newspaper’s readership includes a mix of different demographics, from young professionals to older residents, ensuring that ads are exposed to a diverse audience. This broad demographic reach allows businesses to target various segments of the market effectively. Whether the goal is to promote a new product, announce a sale, or build brand recognition, the wide reach and high visibility of Kashmir Uzma provide a solid foundation for successful advertising campaigns.
Credibility and Trust
One of the most significant advantages of advertising in Kashmir Uzma is the credibility and trust associated with the newspaper. As a well-established and respected publication, Kashmir Uzma has built a strong reputation for delivering accurate and reliable news. Readers trust the content of the newspaper, and this trust extends to the advertisements featured within it. When businesses advertise in a trusted publication like Kashmir Uzma, they benefit from this credibility, which can enhance the perceived reliability and quality of their products or services.
Trust is a crucial factor in consumer decision-making, and advertisements in a credible newspaper can significantly influence purchasing behavior. Consumers are more likely to consider and act upon ads they see in a trusted publication. This trust can lead to higher engagement rates, increased brand loyalty, and ultimately, more conversions for advertisers.
Targeted Advertising Opportunities
Kashmir Uzma offers targeted advertising opportunities that can help businesses reach specific segments of the population. The newspaper provides various ad formats and sections, allowing advertisers to choose placements that align with their target audience. For example, businesses can place ads in sections relevant to their industry, such as business, health, or entertainment, to reach readers interested in those topics. This targeted approach ensures that ads are seen by individuals who are more likely to be interested in the advertised products or services.
Additionally, the newspaper’s comprehensive coverage of local events and issues means that it attracts readers who are highly engaged with the community. This local focus allows businesses to connect with consumers who are invested in the area and more likely to support local businesses. By utilizing targeted advertising opportunities in Kashmir Uzma, businesses can maximize the effectiveness of their marketing efforts and achieve better results.
Cost-Effective Advertising Solutions
Advertising in Kashmir Uzma is a cost-effective solution for businesses of all sizes. Compared to other forms of media, such as television or radio, newspaper advertising offers more affordable rates while still providing significant reach and impact. This cost-effectiveness makes it an attractive option for small and medium-sized businesses looking to maximize their advertising budgets.
The newspaper offers a variety of ad formats and sizes, allowing businesses to choose options that fit their budget and marketing goals. From small classified ads to large display ads, there are opportunities to create impactful advertisements without overspending. This flexibility ensures that businesses can achieve their advertising objectives while maintaining control over their marketing expenditures.
Long-Lasting Impact
Newspaper advertisements have a long-lasting impact compared to other forms of media. Readers often keep newspapers for several days or pass them along to others, which can extend the lifespan of an advertisement. Unlike digital ads that can be easily skipped or ignored, print ads in newspapers like Kashmir Uzma have a physical presence that can capture and retain the reader’s attention.
Moreover, newspaper ads can be referred back to multiple times, increasing the chances of the message being seen and remembered. This extended exposure can enhance brand recall and keep the advertised product or service top-of-mind for potential customers. The long-lasting impact of newspaper ads ensures that businesses get continued value from their advertising investment.
Importance of Advertising in Kashmir Uzma, Srinagar, Newspaper
Advertising in local newspapers like Kashmir Uzma holds significant importance for businesses targeting the Srinagar market. This Urdu daily has a rich history and a loyal readership, making it an ideal platform for reaching out to the local audience effectively.
By leveraging the unique strengths of Kashmir Uzma, advertisers can enjoy various benefits that contribute to the success of their marketing campaigns.
Diverse Advertising Options
Kashmir Uzma offers a variety of ad formats beyond basic classifieds, providing advertisers with flexibility in how they present their messages. From display ads featuring visuals and creative text formats to more traditional classified ads, businesses have numerous options to choose from. Display ads, for instance, allow for greater creativity in design and can be tailored to catch the reader's eye with compelling images and graphics.
This diversity in ad formats enables advertisers to select the most effective way to communicate their message. Whether the goal is to create brand awareness, promote a special offer, or introduce a new product, the flexibility in ad formats ensures that businesses can achieve their objectives more efficiently.
Tailored Messaging
The ability to use different ad formats also allows for tailored messaging. Advertisers can craft their ads to resonate with the specific interests and preferences of the Srinagar audience. Creative text formats and engaging visuals can be used to highlight key benefits, evoke emotions, and create a lasting impression on readers.
For example, a local restaurant might use a display ad with enticing images of their dishes, accompanied by a special discount offer, to attract food lovers. This tailored approach not only grabs attention but also encourages readers to take action, such as visiting the restaurant or making a reservation.
Consistent Advertising
One of the significant advantages of advertising in Kashmir Uzma is the potential for long-term brand building. Consistent advertising in the newspaper over time can significantly increase brand awareness and recognition in the Srinagar market. Repeated exposure to the brand name, logo, and messaging reinforces the brand's presence in the minds of readers.
This consistency helps in establishing the brand as a familiar and trusted entity. When consumers frequently encounter a brand in a reputable newspaper like Kashmir Uzma, it becomes their go-to choice when they need the products or services offered by the business.
Building Trust and Loyalty
Long-term advertising also builds trust and loyalty among consumers. Seeing a brand consistently advertised in a trusted local newspaper enhances its credibility. Consumers are more likely to trust brands that they see regularly in a credible source, leading to higher levels of brand loyalty and customer retention.
For instance, a local healthcare provider that advertises consistently in Kashmir Uzma can build a reputation for reliability and quality care. Over time, this can lead to a steady stream of patients who trust the provider for their medical needs.
Reaching the Local Audience
Kashmir Uzma caters specifically to the Srinagar audience, making it an excellent platform for targeted local marketing. For businesses that serve a local clientele and do not require national exposure, advertising in a local newspaper is highly effective. The laser focus on the local audience ensures that the advertisements reach individuals who are most likely to be interested in the products or services offered.
This targeted approach maximizes the return on investment for advertising campaigns. Businesses can be confident that their ads are being seen by people who are within their service area and are potential customers.
Ad Format for Advertising in Kashmir Uzma, Srinagar, Newspaper
Advertising in Kashmir Uzma offers various formats to cater to different marketing needs and budgets. Each format has unique advantages, from visually captivating display ads to highly targeted supplements. Here, we explore five popular ad formats in detail: display ads, classified ads, inserts, feature blocks, and supplements.
Display Ads
Display ads in Kashmir Uzma are the most visually appealing and versatile format. These ads typically include a combination of text, images, and logos, allowing for a rich and engaging presentation. Display ads come in various sizes, from small squares to full-page spreads, giving advertisers the flexibility to choose the dimensions that best suit their campaign and budget. The key advantage of display ads is their ability to capture readers' attention quickly. By incorporating eye-catching visuals and strategic placement, these ads can significantly enhance brand visibility.
Moreover, display ads allow for creative freedom. Businesses can design their ads to reflect their brand identity and messaging, using compelling graphics and headlines to convey their message effectively. This format is ideal for advertisers looking to make a strong impression and drive engagement among Kashmir Uzma's diverse readership. Opting for prominent positions within the newspaper, such as the front page, back page, or high-traffic sections, can maximize the impact of these ads.
Classified Ads
Classified ads in Kashmir Uzma are a cost-effective option for short, text-based advertisements. These ads are categorized by type, such as job postings, property listings, or personal announcements, making it easy for readers to find relevant information. Classified ads are typically charged per line, making them accessible to businesses with smaller advertising budgets. Despite their simplicity, classified ads can be highly effective in reaching a targeted audience looking for specific services or products.
The organized nature of classified ads ensures that readers can quickly locate the information they need, increasing the chances of generating leads and responses. This format is ideal for businesses and individuals looking for an affordable yet efficient way to advertise their offerings in Kashmir Uzma. For instance, a company seeking to hire local talent can place a job posting in the classified section, reaching potential candidates directly, or real estate agents can advertise property listings to attract buyers in the region.
Inserts
Inserts in Kashmir Uzma are separate flyers or booklets stapled within the newspaper. This format allows advertisers to create eye-catching presentations with more space for detailed information or special offers. Inserts can be used to showcase product catalogs, promotional deals, event invitations, or any other content that requires more elaborate presentation. The main advantage of inserts is their ability to stand out and provide comprehensive information.
Unlike standard ads embedded within the newspaper pages, inserts are distinct, making them harder for readers to miss. This format is particularly useful for businesses looking to provide comprehensive information or highlight multiple products and services. Inserts also offer flexibility in design and content. Advertisers can use high-quality paper, vibrant colors, and innovative layouts to create a memorable impression. This format is ideal for retailers, event organizers, and service providers who want to deliver a detailed and visually appealing message to Kashmir Uzma's readership.
Feature Blocks
Feature blocks are sponsored content sections that blend seamlessly with Kashmir Uzma's editorial content. This format lends credibility and authority to your message while informing readers about your product or service. Feature blocks can be used to write in-depth articles, reviews, or reports related to your business, providing valuable information to readers. The integration of feature blocks within editorial content ensures that they are read with the same interest and trust as regular news articles.
This format is particularly effective for businesses looking to educate their audience about their offerings or share success stories and case studies. Feature blocks offer a balance between advertising and content marketing, allowing businesses to engage readers in a more informative and less intrusive manner. By providing valuable content, advertisers can build trust and establish their brand as an industry leader.
Supplements
Supplements in Kashmir Uzma are dedicated sections within the newspaper focusing on a specific topic or industry. Advertising within a relevant supplement allows you to target a more precise audience interested in your niche. For instance, a supplement on health and wellness would attract readers specifically interested in that topic, making it an ideal place for healthcare-related ads. This targeted approach increases the likelihood of reaching a more engaged and relevant audience.
The supplements format provides advertisers with an opportunity to align their brand with content that readers are genuinely interested in, enhancing the effectiveness of the ads. Advertisers can take advantage of the themed nature of supplements to deliver more focused and impactful messages. This format is particularly beneficial for businesses looking to reach a niche market or promote specialized products and services.
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Factors Affecting the Cost of Advertising in Kashmir Uzma, Srinagar, Newspaper
Advertising in Kashmir Uzma provides an excellent platform for reaching a diverse audience, but the cost of advertising can vary significantly based on several factors.
Understanding these factors can help businesses plan their budget and maximize their return on investment.
Ad Format
The ad format you choose is a primary factor influencing the cost of advertising in Kashmir Uzma. Display ads, which include visuals and larger sizes, are generally more expensive than basic text-based classified ads. Display ads offer a more engaging and visually appealing presentation, allowing for creative freedom with images, logos, and detailed text. The complexity and design of these ads contribute to the higher cost. In contrast, classified ads, which are simple text-based advertisements, are more cost-effective and suitable for brief announcements or listings.
The choice between these formats depends on your advertising goals and budget. If you aim for high visibility and impact, investing in display ads might be worthwhile. However, if you have a limited budget and need to convey straightforward information, classified ads can be an economical option. Understanding the benefits and costs associated with each format helps advertisers make informed decisions that align with their objectives.
Ad Size
The size of your ad directly impacts its cost. Larger ads occupy more physical space in the newspaper, thereby commanding a higher price. This applies to both display and classified ads, where pricing is often based on the area covered (square centimeters) or the number of lines used. A full-page ad will cost significantly more than a quarter-page or smaller ad due to the increased exposure and visual impact it provides.
Choosing the right ad size involves balancing budget constraints with the desired visibility. Larger ads are more noticeable and can convey more information, making them ideal for comprehensive campaigns or important announcements. Smaller ads, while less prominent, can still effectively reach the target audience if strategically placed. Advertisers must consider their messaging needs and available budget when deciding on the ad size to ensure an optimal investment.
Ad Placement
Ad placement within Kashmir Uzma also plays a crucial role in determining the cost. Prime locations, such as the front page or the business section, generally command a premium due to their higher visibility and reader engagement. Ads placed near relevant editorial content can also be more expensive, as they benefit from the contextual association and increased attention from readers interested in that topic.
Strategic ad placement can enhance the effectiveness of your campaign, making it worth the additional cost. For instance, placing an ad for financial services in the business section ensures it reaches readers already interested in that subject. Similarly, front-page ads capture immediate attention and are likely to be seen by a larger audience. Understanding the value of different placements helps advertisers make informed decisions to maximize the impact of their ads.
Color vs. Black & White
The choice between color and black-and-white ads affects the cost significantly. Color ads are typically more expensive due to the enhanced visual appeal and the additional printing costs involved. Color can attract more attention and make the ad stand out, potentially increasing its effectiveness. However, this comes at a higher price compared to black-and-white ads, which are more economical but less eye-catching.
Deciding whether to use color depends on your advertising goals and budget. If the ad's visual impact is crucial for capturing the audience's attention, investing in a color ad might be justified. However, if the primary goal is to convey information cost-effectively, a black-and-white ad can suffice. Advertisers need to weigh the benefits of increased attention and engagement against the additional costs to determine the best approach.
Frequency and Duration
The frequency and duration of your advertising campaign can also affect the overall cost. Advertising in multiple issues or for an extended period (e.g., weekly for a month) often leads to discounts or bulk pricing packages offered by Kashmir Uzma. These packages can provide cost savings and ensure consistent visibility, enhancing the effectiveness of your campaign over time.
Planning a longer-term campaign can be more economical and impactful compared to a single ad placement. Repeated exposure helps reinforce your message and build brand recognition among readers. However, it requires a higher upfront investment. Advertisers should consider their budget and marketing objectives when deciding on the frequency and duration of their ads to achieve the best results while managing costs effectively.
Best Practices for Advertising in Kashmir Uzma, Srinagar, Newspaper
Advertising in Kashmir Uzma provides a unique opportunity to connect with Urdu-speaking individuals interested in local, national, and international news. To ensure your campaigns are effective and impactful, consider the following best practices tailored to this audience and publication:
Understand Your Audience
Begin by gaining a clear understanding of Kashmir Uzma's readership demographics and interests. The newspaper caters primarily to Urdu-speaking individuals who are well-informed about current affairs and have a strong cultural affinity.
Tailor your messaging and visuals to resonate with this audience, ensuring relevance and engagement. Understand their preferences, values, and interests to craft advertisements that effectively capture their attention and drive meaningful interactions.
Set Clear Objectives
Define specific goals for your advertising campaign in Kashmir Uzma. Whether your aim is to increase brand awareness, drive traffic to your business, promote a special offer, or enhance community engagement, setting clear objectives is crucial.
Clear objectives guide the development of your ad content and help measure the success of your campaign. Ensure your goals align with your overall marketing strategy and consider how you will measure the effectiveness of your advertisements in achieving these objectives.
Choose the Right Ad Format
Select the appropriate ad format based on your campaign goals and budget constraints. Kashmir Uzma offers various formats, including visually impactful display ads and cost-effective classified ads.
Consider the strengths of each format in capturing attention and conveying your message effectively. Display ads are ideal for creating a strong visual impact and showcasing detailed information, while classified ads are suitable for concise messaging and specific promotions. Assess which format best aligns with your advertising goals to maximize the impact of your campaign.
Optimize Ad Placement
Strategically place your ads within Kashmir Uzma to maximize visibility and impact. Prime locations such as the front page, business section, or near relevant editorial content tend to attract more attention from readers.
Aligning your ad with editorial content related to your industry or target audience interests can enhance relevance and engagement. Consider the reading habits and preferences of Kashmir Uzma's audience when selecting ad placements to ensure maximum exposure and effectiveness.
Focus on Clear Messaging
Craft concise and compelling messages that effectively communicate your key selling points. Urdu-language readers of Kashmir Uzma value clear and straightforward communication that directly addresses their needs or interests.
Use persuasive language and a strong call-to-action to encourage reader response and engagement. Avoid jargon or complex language that may hinder understanding. Ensure your message is impactful and resonates with the audience's preferences and expectations to drive desired actions and outcomes.
Guide for Creating Effective Advertising in Kashmir Uzma, Srinagar, Newspaper
Creating effective advertising in Kashmir Uzma requires a strategic approach tailored to its Urdu-speaking readership. This newspaper serves as a vital platform for reaching individuals interested in local, national, and international news, making it essential to craft advertisements that resonate and engage. Here are seven key strategies to create effective advertising in Kashmir Uzma:
Understand Your Audience
Begin by thoroughly understanding the demographics, interests, and preferences of Kashmir Uzma's readers. Urdu-speaking individuals who are well-informed about current affairs and have a cultural affinity for the language form the primary audience. Tailor your advertising message to align with their values and interests.
Consider their reading habits, socio-economic background, and cultural sensitivities when designing your ad content. By connecting with the audience on a personal level, you can increase relevance and engagement.
Define Clear Objectives
Set specific goals for your advertising campaign in Kashmir Uzma. Whether your objective is to increase brand awareness, drive traffic to your business, promote a new product, or boost sales during a festive season, clearly defining your goals is essential.
This clarity guides the development of your advertising strategy and helps measure the success of your campaign. Ensure your objectives are realistic, measurable, and aligned with your overall marketing objectives.
Choose the Right Ad Format
Select the appropriate ad format that best aligns with your campaign goals and budget. Kashmir Uzma offers various formats, including display ads, classified ads, inserts, and feature blocks. Each format has its strengths in capturing attention and conveying information.
For example, display ads are visually appealing and effective for showcasing detailed product information, while classified ads are cost-effective for concise messaging. Consider the content and purpose of your advertisement when choosing the format to maximize impact.
Craft Compelling Messaging
Create clear and compelling messaging that resonates with the audience. Use concise language that communicates your key selling points effectively. Highlight the benefits of your product or service and address the needs or desires of the target audience.
Incorporate persuasive language and a strong call-to-action to encourage immediate response or engagement. Ensure your messaging is relevant, credible, and aligned with the values and interests of Kashmir Uzma's readers.
Optimize Visual Appeal
Utilize visuals wisely to enhance the appeal of your advertisement. Visual elements such as high-quality images, graphics, and logos can capture attention and convey your brand identity effectively.
Ensure the visuals are culturally appropriate and resonate with the audience's preferences. Use colors and design elements that complement your messaging and evoke the desired emotional response from readers. Visual appeal plays a crucial role in attracting initial attention and retaining interest in your advertisement.
Strategic Ad Placement
Place your advertisement strategically within Kashmir Uzma to maximize visibility and impact. Consider prime locations such as the front page, business section, or near relevant editorial content related to your industry.
Strategic placement increases the likelihood of your ad being noticed by the target audience and enhances its effectiveness. Align your ad placement with the reading habits and preferences of Kashmir Uzma's readers to ensure optimal engagement and response.
Monitor and Adjust
Continuously monitor the performance of your advertisement in Kashmir Uzma and be prepared to make adjustments as needed. Track key metrics such as ad reach, engagement rates, and response levels to evaluate effectiveness.
Analyze audience feedback and market trends to refine your advertising strategy and improve future campaigns. By monitoring results and making data-driven decisions, you can optimize your advertising efforts and achieve better outcomes in reaching and influencing Kashmir Uzma's readership.
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Why Choose Ginger Media Group for Advertising in Kashmir Uzma, Srinagar, Newspaper?
Choosing the right advertising partner is critical for the success and impact of your campaigns. Ginger Media Group stands out as a premier choice for advertisers, offering a comprehensive suite of services designed to meet diverse advertising needs effectively.
Extensive Industry Experience and Expertise: With decades of collective experience in the advertising industry, Ginger Media Group brings invaluable expertise to the table. Our team comprises seasoned professionals who have navigated through various market trends and consumer behaviors.
We understand the intricacies of different advertising platforms and know how to leverage this knowledge to craft strategies that resonate with target audiences effectively. Our experience ensures that your campaigns benefit from proven methodologies and insights garnered from successful past campaigns.
Strategic and Data-Driven Approach: At Ginger Media Group, we believe in the power of strategic planning backed by robust data insights. We begin by conducting thorough market research and audience analysis to uncover key insights and opportunities.
This foundational understanding allows us to develop tailored advertising strategies that align closely with your business objectives. Whether you seek to increase brand awareness, drive sales, or launch a new product, our strategic approach ensures that every campaign is meticulously planned and executed for maximum impact.
Comprehensive Multichannel Solutions: We offer a comprehensive range of advertising solutions across multiple channels, including print, digital, radio, and outdoor media. Our integrated approach enables us to create cohesive advertising campaigns that reach audiences through their preferred channels.
From traditional print ads in leading publications to targeted digital campaigns and impactful radio spots, Ginger Media Group ensures your brand receives comprehensive coverage. Our ability to seamlessly integrate diverse media channels maximizes your campaign's reach and effectiveness.
Creative Excellence and Innovation: Creativity is at the heart of our advertising solutions at Ginger Media Group. Our dedicated creative team collaborates closely with clients to understand their brand identity, messaging, and unique selling propositions. We specialize in developing innovative and compelling ad creatives that captivate audiences and drive engagement.
Whether it's crafting visually stunning graphics, writing persuasive copy, or producing engaging multimedia content, we prioritize creative excellence in every aspect of campaign execution.
Measurable Results and ROI Focus: At Ginger Media Group, delivering measurable results and ensuring a positive return on investment (ROI) are central to our approach. We employ advanced analytics and tracking tools to monitor campaign performance in real-time.
By measuring key performance indicators such as reach, engagement metrics, conversion rates, and sales attribution, we provide transparent insights into campaign effectiveness. Our data-driven approach enables us to optimize campaigns continuously, ensuring that your advertising budget delivers tangible and meaningful results.
Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.