Mumbai, formerly known as Bombay, is a heavily populated economic capital on the west coast of India. It is the largest city in India. Due to its dense population, it provides an opportunity for OOH advertising. When it comes to reaching your target market and boosting brand awareness, correct outdoor advertising strategies may work wonders. Among the various types of outdoor advertising, hoardings and billboards in Mumbai stand out.
Billboard advertising is a large-scale advertisement that may be seen on busy streets or highways. Hoarding advertising includes printed ads that are often placed in public areas such as bus stations and train platforms. They frequently comprise numerous visuals separated into panels that may be quickly updated to refresh the message of the advertising.
It is an excellent approach to interacting with residents during their everyday lives. Hoardings and billboards in Mumbai attract attention when people are least expecting them, making them highly strong promotional tools when strategically positioned across the city.