While digital advertisers are jumping on to this open door, other entrepreneurs scramble to adjust to the progressions in customer behaviour – and it doesn’t need to be you.

Therefore, I have come up with an article that will list digital marketing trends that you need to take your brand to the next level. 

There is a high chance that you have heard about these types, but you probably did not know if they are worth your time and effort. I will provide you with statistics of all the types, and then you can decide for yourself.

Video Marketing 

In this case, let’s dive in straight to the numbers 

88% of people want to see more videos from brands in 2022. (An increase of 3% from last year.)

Two-thirds of marketers (66%) will either increase or maintain their spending on video in 2022.

If an image says 1,000 words regarding your product or service, what number of words does a video say? 

Video recordings are an incredible medium to showcase your organization’s culture and top to bottom advantages of what services you provide, and they’re a simple method for getting people excited. 

Likewise, moving advertisements or videos can be more compelling in social media marketing than normal still pictures.

A lovely example of a creative video advertisement is the recent ad for Netflix India. 

You can’t do anything but smile when you see this ad. If you were to see this advertisement on youtube, you must probably not skip it. 

AI in marketing 

The world has been humming regarding how the Artificial Intelligence wave will assume control over each part of your lives. 

Little do we understand that the change has, as of now, started. 60% of internet users have interacted with an AI chatbot to address questions across numerous applications and websites.

The vast majority of the substance we consume on our social media stages is tweaked by AIs to make our visit connected for longer! 

This innovation is astounding to the point that it is projected to be a $190 billion industry by 2025, and digital advertisers have an astonishing opening the door to take advantage of this high-tech tool.

Instagram reels

The Instagram Reels were great news for advertisers and content makers. Since TikTok was banned in many nations, reels have filled in as the best substitution.

The great news for digital advertisers is that Reels are giving beyond twofold commitment rates compared to posting a typical video.

Furthermore, now with the recently sent off bits of knowledge highlights on Instagram Reels, you could follow your exhibition and investigate your work!

As an advertiser, you can utilize this element to exhibit numerous sorts of content, for example, educational substance, behind-the-scenes of the brand, product reviews, and so on.

A compelling Reel and video content methodology are essential to get and retain your client’s consideration in 2022.

Check out this Instagram reel for the brand Dior. 

You can see behind the scenes of making a jumpsuit and an explanation in the audio of the reel. Simply exquisite! 

Voice search optimization

What is it that you get bored doing, but you still do? Type. 

Typing can get boring, and these voice assistants tackle precisely that. 

The younger generation is embracing these voice assistants, and it is a quicker way to find out what you want without having to stop and type. It is like talking to a friend. 

But, there is a slight catch that you need to be aware of. 

Voice queries are in the form of questions. And not like regular conversations. 

So, instead of writing your blog topic as “5 digital marketing trends to know in 2022”, try writing it as “what are the five best digital marketing trends of 2022?”

Brands that neglect to optimize their content for the increasing utilization of casual voice search in 2022 will pass up this chance to attract traffic to their sites.

 Google claims that they have accomplished 95% precision with its Voice Search. With higher search accuracy, the voice search’s usability factor has increased. With better precision to match what you request, the simplicity of utilizing your voice to obtain results makes the cycle customized and attractive.

Influencer marketing 

Influencer marketing is a more significant amount of informal exchange marketing that focuses on utilizing an important pioneer or character to intensify the brand to the market. Influencers could be well-known superstars, YouTubers, or Instagramers with significant followings who can assist with getting the news out regarding the brand or business through social channels.

Here are some details on the subject

The more significant part (59%) confess to having an independent financial plan for content marketing, and 75% of them presently mean to commit a financial plan to influencer marketing in 2021

90% of respondents accept influencer marketing to be a powerful type of marketing

Influencer Marketing could be the next big thing!

A perfect example of influencer marketing is Adidas. Adidas sponsors notable tennis players like S Tsitsipas and M Sakkari and gets considerable engagement and awareness from the fans of these players. 

Just look at the Adidas tennis Instagram page’s feed and understand that influencer marketing is a massive part of their strategy. 

Visit our website GINGER MEDIA GROUP MORE RECOMMENDED BLOGS RELATED TO MARKETING 

The post 5 New Digital Marketing Trends to Know in 2024 first appeared on Ginger Media Group.

This blog will examine seven billboard ads that showcase groundbreaking creativity. These examples will give insights into how brands can leverage traditional advertising in novel ways, combining the familiar with the unexpected to make a lasting impression on their audience.

Introduction: Why Billboards Remain a Vital Advertising Tool

Even in an era dominated by digital and social media advertising, billboards are a critical tool in a marketer’s arsenal. They reach people in public spaces, creating a lasting impact that’s hard to ignore.

• High Visibility and Large Reach: Billboard ads are placed in high-traffic areas, making them visible to thousands of people daily. Whether on highways or busy city streets, they command attention.
• Memorable and Effective for Brand Recall: Billboards uniquely imprint a brand’s message in people’s minds. Seeing an ad multiple times a week reinforces brand recall, making the brand more memorable.
• Limitless Creativity: Billboards offer an ideal canvas for creativity. With larger-than-life visuals, brands can be imaginative and craft visually striking ads.
• Localised Targeting: Billboards are a great way to target specific geographic areas. A business can place billboards near its location or in areas where it wants to increase visibility.
• Capturing Impulse Decisions: Billboards often drive immediate action. For instance, seeing a restaurant billboard while hungry can lead to an unplanned visit, demonstrating the power of well-placed ads.

Let’s examine seven innovative billboard campaigns that harness these advantages while pushing creative boundaries.

IKEA’s Directional Billboard Campaign

IKEA has long been known for its inventive advertising, and its directional billboard campaign exemplifies this. Rather than just displaying an ad, IKEA’s billboards provided step-by-step directions to nearby stores, turning the ad into a practical guide.

• Guiding the Way: The billboards were strategically placed, each showing how many steps or minutes it would take for pedestrians to reach an IKEA store. This functioned both as a helpful guide and as an effective ad.
• Promoting Active Lifestyles: By highlighting the walking distance, IKEA indirectly promoted physical activity. This aligned with health-conscious trends, positioning IKEA as a brand that supports healthy living.
• Hyperlocal Advertising: Unlike typical billboards for broad audiences, IKEA’s campaign was customised for local pedestrians, increasing relevance and engagement.
• Simplistic Design: The billboards featured a minimalist design, with the distance prominently displayed, making the ad easy to digest at a glance – critical in high-traffic locations.
• Community Connection: This campaign fostered a sense of locality and community, as people felt that IKEA was directly engaging with them in their neighbourhoods, making the brand feel more accessible.

The campaign’s success is a testament to IKEA’s understanding of customer needs. By transforming a simple billboard into an informative tool, IKEA combined utility with advertising, leaving a lasting impression.

Carlsberg’s Interactive Billboard Offering Free Beer

Carlsberg turned heads with an interactive billboard that offered free beer to passersby, elevating brand engagement to an unprecedented level. Instead of just showing an image, the ad gave people a memorable experience.

• Creating Interaction: This interactive billboard didn’t just display a message; it dispensed free beer. This novel approach made the ad memorable, as people could actively engage with it.
• Generating Goodwill: Giving away a sample created a positive brand impression and encouraged people to associate Carlsberg with generosity and good times.
• Going Viral: The ad became an instant hit on social media, with many people sharing photos and videos of their experience. This organic reach amplified the campaign’s success well beyond the physical billboard.
• Product Confidence: The tagline “Probably the best poster in the world” was a clever play on Carlsberg’s famous slogan. It reinforced confidence in the product while creating an iconic ad.
• Responsible Consumption: Carlsberg ensured the campaign included measures to promote responsible drinking, adding a socially responsible element to the ad.

This campaign exemplified how to go beyond traditional advertising by incorporating an experiential aspect, creating a memorable moment for consumers and generating extensive brand loyalty.

BMW i3’s Illuminated Billboard for Eco-Friendly Messaging

BMW used an illuminated billboard to advertise its electric vehicle, the BMW i3. The campaign aimed to convey its eco-friendly nature with visually compelling effects that stood out day and night.

• Highlighting Eco-Friendly Innovation: With glowing elements, BMW showcased the i3’s advanced, eco-friendly technology, emphasising the brand’s commitment to innovation.
• Attracting Attention with Light: The glow-effect billboard was impossible to miss at night, and it captivated viewers intrigued by its futuristic appeal.
• Sustainable Messaging: The ad promoted the eco-conscious aspects of BMW’s i3, positioning it as a sustainable choice for car buyers interested in reducing their carbon footprint.
• Integrating Digital Features: BMW encouraged people to download an app for a virtual test drive, seamlessly blending traditional and digital media for an enriched experience.
• Sophisticated Brand Image: BMW’s billboard, with its sleek design and high-tech visuals, reinforced its image as a leader in luxury and innovation, making the i3 an aspirational product.

Through this innovative campaign, BMW reached a broad audience while positioning its product as both luxurious and environmentally responsible, a message that resonated strongly with modern consumers.

McDonald’s and Burger King’s Playful Billboard Rivalry

McDonald’s took a humorous approach by displaying the distance between the nearest Burger King and its location. This lighthearted rivalry created a buzz and was widely appreciated by both brands’ fans.

• Using Humor for Engagement: The playful tone of the ad generated a lot of attention, as humour is an excellent tool for making ads memorable and engaging.
• Creating Competitive Tension: By mentioning Burger King, McDonald’s also targeted the competitors’ fans, sparking curiosity among people loyal to both brands.
• Highlighting Brand Loyalty: The distance comparison subtly suggested that McDonald’s was worth going the extra mile for, creating an impression of superior quality.
• Encouraging Social Sharing: The friendly jab between the brands went viral, with people sharing the ad on social media and generating a free wave of publicity.
• Humanising the Brand: Such humour helped McDonald’s appear more relatable and approachable, adding a fun personality to the brand.

This billboard successfully demonstrated how playful competition can enhance brand appeal while attracting customers through clever, light-hearted messaging.

Panasonic’s Creative Nose Hair Trimmer Billboard

Panasonic launched a clever campaign for its nose hair trimmer, using electric pole wires near the billboard as “nose hair.” This imaginative concept made the ad hard to miss.

• Ingenious Use of Environment: By incorporating the surroundings into the ad, Panasonic created a standout billboard that blended humour and functionality.
• Relatable Humor: The use of “nose hair” struck a chord with the audience, as it addressed a universally relatable grooming need in a fun way.
• Effective Product Placement: The ad demonstrated the nose hair trimmer’s effectiveness, communicating its purpose without the need for detailed text.
• Going Viral for Creativity: The unconventional approach made the ad a sensation online, with many people sharing it on social media for its sheer ingenuity.
• Cost-Effective Advertising: The billboard’s unique design attracted significant attention with a limited budget, proving that creative ideas often matter more than high production costs.

Panasonic’s nose hair trimmer billboard is a prime example of how unconventional thinking can lead to an effective, memorable advertisement.

McDonald’s 24-Hour Digital Billboard for Night-Time Crowds

To promote its 24-hour Availability, McDonald’s launched a digital billboard that displayed real-time updates, reinforcing its commitment to being there whenever hunger strikes.

• Targeting Night-Time Audiences: By advertising its 24-hour service, McDonald’s catered to late-night drivers, travellers, and anyone looking for a quick meal after hours.
• Real-Time Relevance: The digital billboard displayed the current time, making it engaging and timely, an essential feature for capturing people’s attention.
• Minimalist Design with Clarity: The ad’s straightforward design made the message clear and essential for quick viewing during late-night commutes.
• Strategic Placement: Positioned in high-traffic areas, especially near highways, the billboard effectively attracted hungry drivers on the go.
• Highlighting Convenience: The message reinforced McDonald’s as a convenient, always-open option that meets the needs of reliability and accessibility.

This digital campaign is an excellent example of how McDonald’s has adapted traditional billboards to deliver a message relevant to modern lifestyles, especially for night-time commuters.

BIC Razor’s Grass-Cutting Billboard

BIC promoted its razors with a highly creative billboard that featured natural grass cut neatly to resemble a clean shave, emphasising the precision of BIC razors.

• Literal Representation of the Product: The use of grass demonstrated the product’s function very literally, showcasing the product’s effectiveness.
• Unique Material Usage: Natural grass made the billboard a multi-sensory experience, enticing people with its visual appeal and encouraging touch.
• Sustainability Messaging: The campaign subtly emphasised sustainability using natural materials, which resonates with eco-conscious consumers.
• Visual Impact: The stark contrast of green grass against a clean-cut design made the billboard stand out, demanding attention from passersby.
• Social Media Buzz: This innovative approach led to numerous social media shares, as people were excited to share their experiences with such a unique ad.

BIC’s grass-cutting billboard exemplifies how unique materials and creativity can turn a simple advertisement into an engaging experience.

Final Thoughts

Billboards continue to evolve, demonstrating the power of creativity in advertising. The seven examples we’ve discussed showcase how brands can leverage traditional outdoor advertising innovatively. Whether through interactivity, humour, or unique materials, these billboards capture attention, engage audiences, and leave lasting impressions.

• Creativity is Key: Unique ideas resonate with audiences, driving engagement and brand loyalty.
• Utilise Surroundings: Incorporating the environment into your message can create memorable experiences.
• Connect Emotionally: Humor and relatable messaging foster deeper connections with consumers.
• Embrace Technology: Digital billboards provide opportunities for real-time engagement and interactivity.
• Consistency Matters: Successful campaigns reinforce brand messages, increasing recall and trust.

In conclusion, these innovative billboard ads illustrate the transformative power of creativity in outdoor advertising. By pushing the boundaries of what billboards can achieve, brands can forge deeper connections with their audiences and stand out in a crowded marketplace.

The post 7 New Examples of Innovative Billboard Ads You Shouldn’t Miss first appeared on Ginger Media Group.

The world of marketing is no longer just about selling but also about the art of strategy and attention acquisition to reach the target customers. People today have been exposed to so much advertising that it is time to break the norm. Traditional marketing methods get drowned out in the noise; thus, creativity is not an option but a compulsion. Memorable experiences with stranger advertising options are bound to stick and need engagement from the targeted audience and a generation of loyalty for their brand.

Here are five key points emphasizing why unusual marketing strategies are important to modern brands:

• Engagement over Awareness: Unconventional advertisements focus on engagement rather than the mere creation of awareness. This has a deeper impact, relating to brand loyalty and trust.
• Memorable Experiences: Unique marketing tactics leave long-lasting impressions. Whenever customers remember a campaign, they share it with others, amplifying its reach.
• Cost-Effectiveness: Most of these unconventional forms of advertising will cost much less to execute than more traditional media buys. They are often creative and grassroots, so they fit all budgets.
• Viral Potential: Out-of-the-box ideas normally have a decent chance of going viral, especially if they are executed correctly. A good out-of-the-box idea can create some buzz and spread like wildfire through social media without breaking a marketing budget.
• Brand Differentiation: Unconventional marketing is a boon for reaching the competitive landscape. Through unconventional marketing, brands appear different in the competitive landscape, indicating that the brand is out of the box and a risk-taker. Consumers hear that the brand is innovative enough.

Unconventional marketing is not quirky for its own sake; it makes a statement the audience can relate to. Brands that use creativity, human emotion, or a combination can create a connection that increases sales and loyalty.

10 Unconventional Marketing Ideas and Inspiration

Skywriting

Skywriting is a type of aerial advertising that utterly amazes hundreds of thousands at once. The feeling of having a message written on the sky attracts one’s attention and creates a memorable experience.

• Mass Viewership Reach: Skywriting can attract the mass attention of viewers in public places, and therefore, it can be highly effective for events or product launches.
• Unique Engagement: This will definitely offer viewers a unique experience that will probably get them talking about it on social media with friends, thus amplifying the campaign’s reach.
• Timeless Appeal: Skywriting never seems to lose its allure; it is timeless, or should I say, bottomless in terms of applicability across demographics.
• Customizable Messages: Brands can create messages for specific occasions that will resonate with the audience, ensuring relevance.
• Clutter-Free Environment: Skywriting is done in a clutter-free space without common advertisement, making the message stand out even better.

Skywriting is a potent method of outdoor advertising. It increases audience engagement and marks moments for social media sharing to reinforce brand visibility. The challenge of using this method has something to do with the shortness of the messages, so brands should be concise and impactful.

Elevator Advertising

Elevator advertising is one of the best forms of consumer awareness advertising. Generally, a person entering an elevator finds several advertisements surrounding him or her, making it unbearable to miss this information.

• Captive Audience: Since there is less diversion inside an elevator and people ride only for a short duration, elevator advertising renders a captive audience worthwhile.
• High-Traffic Places: Advertising in high-traffic buildings, such as offices and shopping malls, maximises visibility and exposure.
• Creative Design Possibilities: Creative design possibilities exist when it comes to message delivery. Graphics and interactive elements can even make the experience more engaging for users.
• Better Branding: A person will be exposed to elevator ads by frequently using elevators.
• Economical: Comparatively to most outdoor boards, elevator advertising is cheaper; hence, at a lower price, there is a high visibility rating.

Elevator advertising is quite attractive because it targets consumers in a confined setting where they are more likely to be attracted to the advertising. Long-lasting impressions can mainly be created when more creative visuals or thought-provoking messages are used.

Flash Mob

Flash mob marketing can genuinely be effective for local businesses looking to enhance brand exposure. Although it is inexpensive, it is a great way to instantly gain people’s attention and create social media buzz through word-of-mouth.

• Instant Crowd: Flash mobs attract many people and make considerable buzz, which makes those by-passing people note down and buzz around social media.
• Experience with Audience: This is an interactive experience, as flash mobs can engage the audience through their product or service.
• Memorable Events: The surprise factor with flash mobs ensures the experience is remembered, and people seem to feel positively about the brand.
• Shareable Content: Videos of flash mobs are often transmitted extremely widely on social media, and thus, the campaign expands to other parts of the world with potential audiences.
• Community Involvement: Flash mobs can go a long way toward developing a sense of community. They encourage local participation and increase goodwill for the brand.

Flash mob marketing takes advantage of live performance drama and engagement—and people want to pass it around. The message of the flash mob is aligned with that of the brand, and thus, companies can create memorable and impactful commercials.

Coffee Cup Advertisement

Coffee cup advertising is convenient in the sense that it ensures your target group reaches out to your brand in their hands. This kind of advertising provides great exposure while being innovative and non-cluttered.

• Daily Interaction: Coffee cups are everyday objects used, so brands can reach customers more often.
• Tactile Touch: The physical contact with the cup is more intense than the brands’ attempts to connect with the customers since they hold it in their hands.
• Effective Reach: An advertisement on a coffee cup can be placed in a strategic cafe or coffee shop targeting the right audience.
• Eco-Friendly Options: Such sustainability possibilities in coffee cups could reach the same eco-conscious consumers hungry to create a change.
• Interactive Campaigns: To enhance engagement, customers can be linked to interactive campaigns through QR codes or social handles.

Coffee cup advertising is an innovative method for reaching and targeting more people in their daily lives. Coffee culture is highly popular and can be used to create impactful touch points with the target audience.

Escalator Advertising

An average customer passes over an advertisement on an escalator or moving walkway for several exposures in 30 seconds. After this, it must be catchy and attention-grabbing.

• Repeat Exposure: The message will become increasingly recognizable for the customer as he uses it again and again, improving recall and recognition.
• Optimal Positioning at a Blind Spot: The advertisements here catch maximum visibility and efficiency of the campaign.
• Dynamic Content: Because changes will usually be daily, brands can change the ad copy related to real-time events or promotions.
• Visual Attention: Owing to the bright and bold designs, advertisements on the escalator will grab more visual attention than any other medium.
• Target Specific Audience: Placing advertisements in places that are supposed to attract a specific demographic will enable brands to target messages at their target audience.

Escalator advertising leverages the short but regular exposure consumers make while using escalators. This platform involves creativity and visual appeal, so it is certainly going to be a wonderful option for brands interested in grabbing people’s attention.

Geofilters

Snapchat and Instagram have completely overhauled the personalisation landscape. Designing your own on-demand Geofilter is an awesome way to build support for a local event.

• Location-Based Marketing: Geofilters allow the brand to target a location, so the ad is seen only by consumers in that area.
• Increased Engagement: Brands encourage using their Geofilter, promoting community engagement and interactions.
• Shareable Content: The user’s sharing of photos with Geofilters increases brand visibility and essentially acts as free advertising through user-generated content.
• Fun and Interactive: Geofilters provide an interactive, fun experience with the brand, which results in good word of mouth and consumer loyalty.
• Time-Activated Engagement: Brands can create Geofilter campaigns for events, ensuring engagement during peak moments.

Geofilters are the mode of modern-day interactive consumer engagement through the social media platform. Brands connect to the audience in meaningful and memorable ways by creating personal experiences.

Human Billboard

Using people as human walking billboards will successfully advertise a brand. This human interaction initiative gives more flavour to the brand experience through advertisement.

• Personalisation: Human billboards are closer and more personal, making the advertisement seem more authentic.
• Mobility: Unlike static billboards, human billboards can be moved to different locations to reach a larger market.
• Cost-Effective: Often, it costs less for employees to don branded apparatus or carry messages instead of using some type of traditional advertisement.
• Social Media Buzz: Engaging participants will share it on social media, making it reach the audience even further.
• Unique Branding Opportunity: Brands can create memorable experiences by being creative in how the human billboard interacts with the public.

Using human billboards allows brands to deliver unique and memorable experiences. The strategy will focus on personal connections and creativity, which could be the winning combination.

Pizza Box Advertising

Pizza box advertising is a brilliant idea to advertise on pizza boxes. The takeaway boxes are sure to spend a fair amount of time in a potential customer’s home. It is a tactile method that ensures it reaches the public eye.

Bench Advertising

Bench advertising involves hoardings affixed to the backrest of a bench, which serves as an excellent advertising medium.

• The ad is positioned at eye-level for easy reading.
• It provides 24/7 coverage, maximizing exposure.
• As a stationary display, it continuously catches the attention of passersby.
• Ideal for high-traffic areas like parks and bus stops.
• Cost-effective option for local businesses targeting nearby audiences.

Bill and Receipts Advertisement

Bill and receipts advertisement is the latest style of advertising. This method, as one of the most targeted media, is guaranteed to be seen by the billpayer and is also a low-cost medium.

• High engagement as it is viewed during a purchase transaction.
• Reaches a captive audience at the point of purchase.
• Affordable for small businesses with limited budgets.
• Encourages brand recall due to frequent consumer exposure.
• Easy to track ROI when paired with promo codes or discounts on receipts.

Final Thoughts

Unusual advertising methods have the potential to captivate audiences and create memorable experiences that traditional forms of advertising simply cannot match. By incorporating creativity and innovation, brands can stand out in a crowded marketplace and foster strong connections with their target audience. Whether through flash mobs, graffiti art, or even skywriting, the key is to think outside the box and engage consumers in ways that resonate with their emotions and daily lives.

• Unconventional Options Are Eye-Catching: The element of surprise grabs attention and creates memorable experiences.
• Innovative Strategies Generate Buzz: Unique tactics can become viral sensations, spreading awareness far beyond the initial target audience.
• Connection Through Experiences: By engaging the audience, brands can foster loyalty and trust.
• Cost-Effectiveness Is Key: Many unconventional options come at a lower price point, allowing brands to maximize their marketing budget.
• Brand Differentiation Matters: Using unusual advertising methods sets a brand apart from its competitors, establishing a unique identity.

The post Unusual Advertising Options That Truly Stand Out first appeared on Ginger Media Group.

As occupants of an urban setting, you’ve been surrounded by advertising all the time. Supposedly, you are exposed to 3,000 ads on a daily basis.

We’ve seen it all. A 5-by-7 inch ad with two headlines, an over-abundance of branding graphics, few images, an oversized logo and not to forget large scoops of body copy. If this is your recipe to “Sell, sell”, you’ve definitely got it wrong. While these obnoxious and intrusive ads are ignored, they’re barely even donated a glance.

Does that mean you completely shut out from advertising? NO!

In order to stay in the public radar, advertising is a necessary evil that business owners must endure.

Effective & Refreshing Advertising

Whether it’s online or offline, shorter attention spans have taken over. While people literally skip the ads online, the fate of an outdoor billboard is not great either as the eye catches less detail by way of a speeding car.

With the attention of people being whisked away in minutes, they are no longer giving advertisers guaranteed views. So how do you cut through the mass of content? How about simplifying your efforts and dumbing down on your strategy?

With ‘Less is More’ and ‘Minimalism’ taking over every aspect of our lives, it’s time advertisers also try to capture the essence of their brand with one word, a simpler message and a moderately sized logo.

Our brains are tuned to sub-consciously recognise and appreciate simplicity. While your ads will be remembered for a long time, they also have the potential to trigger a humorous, emotional and relatable response.

Cup Branding: A Minimalist Approach to Advertising

In the world of marketing where advertising and storytelling is everything, the fragrance of a simple, minimal idea entices people. Where they are thinking in flashes and notification updates, cup branding is right advertising that can help people choose wisely.

It breaks through the clutter with its minimalist advertising approach; it includes fewer words and images that cause less mental overload, has straightforward typography with abundant white space and exactly what you need to communicate with your target audience. Branded paper cups also tackle the shorter attention span pain point by intriguing an audience within 5 to 7 minutes.

Brands that Got the ‘less is more’ Principle Right

• Faber-Castell’s ‘true colours’ print campaign is a timeless example of minimalist advertising. The print ad cleverly fused two objects to demonstrate how their product colour matches real life inspiration.
  
• With literally no text in their ad, Fedex managed to move people with their ‘neighbours’ The message of sending a package to someone in any part of the world came out very naturally.
  
• The ‘natural finish colours’ campaign by Berger is another great example. Through the billboard, they wanted to visualise the idea that their colours match those of nature.
  
• Leading FMCG brand, Amul too sticks to tried-and-tested catch phrases when it comes to creating brand campaigns. In an age where other leading brands are spending nearly 8-15% on endorsements, Amul is spending only 1% of their total spends on marketing.
  

As a brand, it’s time to remove all the unnecessary clutter from your advertising messages, and work towards creating clarity thus giving people time to think, reflect and respond.

In a world full of visual noise, how about saying less but giving people a chance to understand more?

What are your thoughts on the minimalist craze? Would you implement a thought-proving ‘less is more’ strategy for your brand? Let us know in the comments section below.

The post Less is More: Effective Minimalist Marketing first appeared on Ginger Media Group.

Quite often, if a person wants to learn something, they Google it while if they need something to be photocopied, they Xerox it. The words above have been capitalised because they are not nouns or verbs but brands instead which most people use colloquially.

While Google should be referred to as a search engine and Xerox as a copier, we still continue to refer to the brand itself even if we aren’t using the specific product.

That’s what happens when a brand is embedded into people’s daily lifestyle and purchase habits.

When customers are included in brand activation activities they don’t think twice before becoming a customer again. They literally are your customers for life.

Brand activation is a recent buzzword in the marketing world. It is the process of building awareness for a company by engaging directly with the target audience consumers. It is a kind of experiential marketing that is effective in bringing traffic in-store and online. 

Why Activation Campaigns work for Brands?

Today, many brands are using activations to build popularity for their brand and give consumers an experience that will make them feel truly special and memorable.

By engaging with consumers and involving them in an event, brands are able to foster positive associations, brighten the halo around their brand and make it even more likeable in the long run.

Whether it directly impacts in sales or not, such activities bring a smile on the consumer’s face.

Brand Building through Emotional Engagement

In this hyper-connected world, every brand is looking to carve a specific identity and place in the hearts of the consumers. In order to do this, brands are incorporating emotional engagement as a vital element in their brand activation strategies.

One such brand that has wholly committed to consumer preference and centricity is Coca-Cola. With campaigns like ‘Sabka Thanda Ek,’ ‘Open Happiness’ and ‘Share a Coke’, they have reinvented how brands connect with consumers by using ‘relationships’ as a key element.

From print advertisements to product packaging to television commercials and on-ground activations, the brand’s main focus was impactful emotional engagement.

Similarly, other on-ground events by the brand that had the right ingredients of a great activation programme were Coca-Cola’s Second Lives in Beijing and Coca-Cola Happy ID in Cannes.

This is a major takeaway for all brands looking to build unique and timeless consumer relationships.

Cup Branding to create Awareness & Influence Customers

Cup branding is the answer to keep customers happy throughout the lifecycle of a brand.

As occupants of an over-cluttered advertising space, flashy ads do compel the target group initially but fail to develop a bond with them in the long term. The need of the hour is to imbibe some form of connectivity between the brand and the buyer.

The only way brands can convince customers to stick around and engage more frequently with their services is by actively including them in their campaigns. Choose a medium that will create unique and vivid brand experiences in such a way that it encourages recall.

Advertising on a paper cup has the ability to embed a brand in customer’s mind forever. It interacts with the target group up-close during tea breaks in corporate offices.

Instead of just being a powerful selling tool, the medium subtly makes its way in every day conversations thus establishing a bond with the beverage drinker.

Besides strategically placing an ad on a paper cup, a brand can even develop an experiential, on-ground platform to engage with the audience and draw their attention to learn more on the features of the product. Example: Automotive Marketing.

If you’re a brand looking to truly engage with customers and create a lasting first impression through

corporate activation, drop an email to contact@gingermediagroup.com.

The post Importance of including Customers in Brand Activation first appeared on Ginger Media Group.

In today’s fast-paced world and over cluttered marketplace, it is more vital than ever to promote recognition of a service or product. Only when you implement unique brand promotion strategies you are memorised as a quality service provider.

Decades ago, branding was only confined to a name, sign, slogan, symbol or design. Back then, that was enough to distinguish one company’s products and services from that of another.

However today, the term ‘branding’ has become a little more complex and even more important.

The importance of brand promotion in marketing is not just about getting your target market to select you over your competition. It’s more about getting your potential clients to see you as the sole provider of a solution. Therefore, before implementing ideas, activities and strategies to promote your brand, make sure they conform to the following:

• Emotionally connect the target audience with a product/service
• Clearly deliver a brand’s message
• Confirms the brand’s credibility in the marketplace
• Motivates the buyer to make a purchase (Call-to-Action)
• Creates user loyalty

Top 4 Marketing Activities to watch for in 2022

As per a report published by Dentsu India, the digital industry is expected to reach a market size of
18,938 crores by 2021. The digital advertising industry is growing and while traditional media still seems
to be resilient, certain advertising ideas will blow up by 2022.

1. OOH media advertising (Out-of-Home advertising)

The pandemic seems to have highly impacted the OOH industry as its worth has decreased from Rs
3,910 crore in 2019 to Rs 2,160 crore in 2021.
Despite the drop in the OOH ad spend, the industry still has not lost its vital position as one of the most
popular traditional advertising media.

● Why the OOH industry can blow up by 2022?

2. Coffee Cup Advertising

This one has many benefits and fewer chances to fail. Many businesses tend to neglect this medium
because they are unaware of how targeted even an offline coffee cup advertising campaign can be.
From the location, profession, offer, CTA to more specific demographics like age, you can make your
coffee cup branding campaign just as targeted as an online marketing campaign.
We know this because we have done it for our various clients like Uber, Hotstar and even for the hit
movie, Drishyam 2.

● Why paper cup advertising can blow up by 2022?

1. Food delivery sector has already seen a huge rise in sales as a result of Covid-19 and as the pandemic
   improves, we might get to see a spike in street food, restaurant businesses.
   This would mean an increased opportunity to get your paper cups seen by a whole lot more people.
2. With the government banning single-use plastic from 2022, paper cups would become the go-to for
   food stalls, Cafes, restaurants across the country.
3. It’s a new, clutter-free and cost-effective way of advertising

If you want to learn more about how you can use paper cup advertising for your brand promotion and why paper cup advertising works, read this short blog.

3. Influencer marketing

Influencer marketing is been trending since 2020 and we expect it to keep up the uptrend towards 2022.
It seemed to have become a go-to marketing strategy for brands as the Covid-19 has forced TV
commercials shoots on hold.

Especially, micro-influencer marketing is seeing massive growth due to it’s low-cost, high engagement
and authenticity.

● Why influencer marketing could be trending in 2022?

1. With cookie tracking going away by 2022, brands are now finding new ways to advertise to their
   targeted audience. Influencer marketing being a targeted way of marketing with high engagement rate
   will see a significant increase.
2. Micro-influencer marketing has shown to give higher engagement rates and an overall better ROI in
   2021 so, the trend is likely to continue.
3. 2022 will witness influencers becoming content creators making them more effective for brand promotions as advertising via influencers who are seen as experts in their field can bring in a better ROI.

4. Newspaper advertising

The newsprint industry is one of the highly impacted industries by Covid-19. During 2020, the industry plunged to 300$/metric tonne. The prices now have started to see a rise as at the beginning of 2021, the newspaper industry was at 700$/metric tonne.

● Why the newspaper industry might see a fresh trend in 2022?

1. The newspaper industry is on the path to recovery after its sharp decline in 2020.
2. The prices of newsprint ads have started to rise once again and as the country starts to get up and running smoothly, we may see a rise in the distribution of newspapers in 2022.
3. The credibility and popularity of newspapers in India can’t be compared to digital news. So, no matter the
   digital transformation in India, newspapers are not going anywhere for at least years to come.

Conclusion

Though the digital industry is seeing massive growth, traditional advertising media isn’t that far behind
as well.
From your own experience, you might agree that people have got bored staying within their homes
People want to go out, travel, eat at their favourite restaurants, watch their favourite movie-stars film
on PVR, so as more and more people are being vaccinated, trains are made available and the overall restrictions
are lifted, we would be able to see the traditional media industry bouncing back.

Here‘s a quick recap of this blog:

4 Brand Promotion Trends to Watch Out in 2022

1. The OOH industry (Out-of-home industry)
2. Coffee cup advertising or paper cup advertising
3. Influencer marketing
4. Newspaper advertising

The post Digital and Traditional Brand Advertising Trends for 2024 first appeared on Ginger Media Group.

You will find that this happens fast, through people, and by words. Viral marketing is a recent technique that has helped many individuals to grow their personal brands. It has also helped market corporates and resulted in more sales from new and existing customers.

The nature of messages shared to enhance viral marketing is short, easy and they are catchy. Even though they can be passed by word of mouth, you may notice that the different available social media platforms are one of the main hubs for such texts.

Facebook, Instagram, and Snapchat are some of the examples of viral marketing social media platforms. You may choose to have an employee who runs your company’s page on social media for you. As a professional, he or she would employ the most recent techniques to handle marketing online in order to develop your company or business.

Top five marketing campaigns that are viral

If you have a company or a business whose sales you would want to boost, you may consider engaging your existing customers to help you pass messages as viral marketing strategy. Some of the top marketing campaigns that have gone viral are as follows;

1.    LoveWins

This common hashtag was adapted by brands after the Supreme Court in the United States made a ruling that favored same-sex marriages. The LoveWins hashtag was tweeted and retweeted across the world.

In addition, big brands made a homepage that resembled a rainbow and used the same hashtag. Some of these brands allowed individuals to customize their profiles and that invited many people to try the new profile look.

Consequently, other industries joined the party to use this hashtag. Some of the brands that employed common hashtags for examples of viral marketing are; Mentos, with their paired same colors saying that same colored pairs are beautiful, Gap is also another brand with its slogan ‘Equality is always in style,’ and they use the hashtag #lovewins.

2.    Bowl Moment created by OREO

If you like to follow football, you may recall a time there was darkness during super bowl XLVII in 2013. There was a blackout for half an hour in the Superdome and marketers had to rethink their strategy fast.

Oreo was quick to generate a relevant and timely advert. It had the words, ‘power out? No problem’ and they put a little light with the rest of the caption reading ‘you can still dunk in the dark.’ A huge number of online users related to it and made it viral.

3.    Strait outta

If you search up the words straight outta only, on your social media handles’ homepage, you will find thousands of users who use these words followed with names of a place.

This illustrates how common this phrase has become thanks to the Compton meme Straight Outta, created by Beats by Dre, a headphones company. The company did this while they were promoting a movie and it became a quick way of marketing brands.

4.    The dress

Celebrities are brands too that need to be promoted. Those who love a certain Caitlin singer may remember a time she put a photo on Tumblr of her dress.

In a part of the caption, she posed a question to know the color of the dress she was wearing as she was not sure whether it was either gold and white or black and blue. Brands also joined in the dress debate, and in the process, they practiced the viral way of marketing their name.

5.    ‘Deez Nuts’ – Frontier Airlines

The Deez nuts campaigns on the internet that surrounded a fictional candidate for presidency forwarded by a minor from Iowa were very famous.

Another company used this when it instructed its customers to use the promo code DEEZ NUTS to get 50 percent waived.

As much as there was tension, and it was a strenuous season, people found this funny, and this marketing went viral creating traction for the company helping it gain more sales.

Ideas for Viral Marketing

You may borrow from the above-listed examples of viral marketing to create ideas for viral marketing for your company or business. One such idea would be branding a school bag for school-going children.

It could be by making a bag that resembles a famous cartoon in the city and collaborating with a snack that kids love. A business that does candy could collaborate with a company that makes cartoons.

Another idea would be for a firm to work with the ‘minion’ film animation-making company to make a cup that resembles a minion. According to research, children prefer fancier cups than adults do and this would be a good package for parents with younger children across the globe.

Some ideas for viral marketing would be local, and therefore, it is up to you as a business holder to ensure you have a grasp of the current affairs.

Why viral marketing is a must-do

Whether you are a technology-related company or just a vending company, viral marketing is necessary for your business.

In modern times, there are many social media users and platforms, and therefore your business must not miss online presence at least in one or two major platforms.

Secondly, some hashtags last longer than others do and so you may bump into a hashtag whose fire is fizzling out. This should not worry you because users come up with many and you just do not know which one will boost your brand and give it the biggest leap you have been yearning for.

The post Viral Marketing: Trends, Examples, and Strategies first appeared on Ginger Media Group.

In today’s fragmented media environment, advertisers are all looking for just one thing that is ‘engagement’. To instill a sense of trust among their customers, they are heavily relying on OOH (Out-of-Home) Advertising. As the name suggests, this latest buzzword means ‘advertising that takes place when someone is outside of their home’.

OOH, Advertising is all about building brand awareness and brand preference in a consumer’s mind. Unlike television, print media, and content viewed online, OOH media has the ability to interact and engage with consumers thus turning them into brand advocates. In the modern age, a fitting example of out-of-home advertising is printed paper cup advertising.

Owing to the upcoming elections and government campaigns in India, the outdoor media market is expected to see a 15% growth in 2018.

With technology, data, and infrastructure seamlessly coming together, OOH advertising is growing rapidly. Billboards, transit advertising, and custom cup advertising cannot be blocked or skipped by consumers. Thus it has become a core channel to reach a vast demographic at the same time across different geographic locations.

Advantages of OOH:

• Excellent channel to build trust with consumers
• Consistent messages across OOH platforms build familiarity
• The biggest driver of brand awareness and conversations in the modern age
• Establishes an identity for a brand and helps in brand repositioning
• Since OOH advertising involves pictorial representations, it stays much longer in a person’s mind.
• Ideal for promotional activities and to create a buzz around the product

Another buzzword doing the rounds is ‘DOOH’ (Digital Out-of-Home). This refers to digital media used for marketing purposes outside the home. Digital signage is a perfect example of DOOH.

With the advent of DOOH, the effectiveness of OOH media has nearly doubled and looks like this is just the start.

Here’s how popular brands have tapped the full potential of OOH media with effective marketing campaigns:

Zomato

At the end of 2017, a restaurant search and discovery platform, Zomato, was grabbing eyeballs with their OOH campaign. The app went all out and became the talk of the town. What worked in their favor is that they combined Bollywood, food, and local content to capture attention. While most social media junkies applauded their campaign, there were a few with whom the campaign didn’t go down too well.

Google Maps

Google Maps conducted an OOH campaign across tier 1 and tier 2 cities of India. They used a combination of media such as billboards, gantries, bus shelters etc. to capture attention. The #LookBeforeYouLeave campaign addressed traffic issues in various cities, and why one should use Google Maps before heading out.

Uber

Cab-aggregator, Uber, has taken a mixed media approach as part of its marketing.  Recently, as part of their OOH campaign, they turned to branded teacup marketing to announce the launch of their bike-taxi service (UberMOTO) in Chandigarh. Branded paper cups were distributed in high-traffic locations to create awareness.

The post Out of Home Advertising | Effective Marketing Campaign first appeared on Ginger Media Group.

Your graphic designer has just designed the most perfect logo for your brand. Now, what do you do with it? From the day your logo is ready, it should appear everywhere. Remember, it is the face of your brand!

Of course there are few obvious places where you logo has to be displayed such as office signage, branded material, stationery, website, business cards and social media platforms. But, just putting your logo in these usual places are not enough in today’s highly competitive world.

Placing your logo in diverse mediums allows them to perform the way they should. Getting creative with your logo placement can create a win-win strategy for you.

For marketing to be effective, it does not have to be expensive. Putting your logo in quick, easy and affordable locations will give your brand the visibility it needs.

In this blog, we will discuss some out-of-the-box places where you can place your logo to maximise exposure and create brand recall. These places help a marketer break through the clutter and throw an ad at a place where it is least expected.

Brand Promotion on ice cubes

Branding on ice cubes is something most bars and pubs are adopting today. Having already put their logo on napkins, coasters and matchboxes, looks like ice cubes is the new entrant. The floating ice cube in a drink bears the advertisers logo on it. The medium may sound and look cool, but is not the ideal way of branding. The logo would instantly begin to melt as it is immersed in the drink. Here’s an image of McDonalds branded ice cubes.

Beverage containers

When we think of beverage and takeaway containers, there are plenty of places where you can put your logo. From putting your logo on plastic bottled water to takeaway paper cups, your logo will go places. Referred to as paper cup branding, the medium is fool-proof and gives your brand the attention it deserves. People in offices and colleges can used these branded paper cups to make their coffee or they can also be distributed at a tradeshow or event. Disposable cup branding is cost-effective and clutter-free with an exposure time of 5-7 minutes. The below paper cups are branded by the top paper cup advertisers in India, GingerCup.

Turning human face into billboard

Ernst & Young paid two students from www.buymyface.com to use their face as advertising space. Two debt-ridden students were ready to do this, and got the EY logo painted on their cheek. It sounds bizarre, right? But, this actually happened. Once a logo is painted on the face of a person, it is then seen by everyone as they move around in high-traffic locations. It may sound like a fabulous move, but it is temporary.

Apparel

Give your staff t-shirts, caps and other items that feature your brand colours and logo. It not just reinforces branding, but also helps potential customers’ identify with your business. Your staff becomes walking advertisements. It is also a smart move to wear logo apparel at tradeshows and exhibitions.

First impressions are last, especially in business. Put your logo where customers are looking to create strong brand promotion, brand recognition and brand awareness.

The post Visual Branding | Places to Display and Promote Brand Logo first appeared on Ginger Media Group.

Funny advertising always sells

If an advertisement has something funny in it, only then do consumers open themselves to be influenced by it.

However, the key to funny advertising is to assure that the humour is appropriate both to the product and the customer. If humour distracts from the product being sold, the ad will be rendered ineffective.

The best products to sell using humour are those that the consumers have to think the least about. Marketing relatively inexpensive and consumable products is pretty easy with humour.

Creative examples of humorous promotional campaigns carried out around the world:

• Recently, Wrigley’s Extra Gum in collaboration with Starbucks ran an extremely funny paper cup advertising campaign in the United States of America. The campaign was all about promoting the new gum with tooth-whitening capabilities. The base of the paper cup had a clear film with a picture of sparkling white teeth. Each time the drinker would tilt the paper cup to drink, it would give the impression that he/she has big white teeth. The humour used by Wrigley’s was taken positively by all the customers that visited Starbucks during the period of the campaign.

• In a ‘Friends of the Earth’ paper cup advertisement, the back of a car is shown on the lid which has a straw in the place of an exhaust pipe. When consumers drink from the straw, it is like they are inhaling poisonous emissions from the vehicle. The tagline on the lid says ‘Pollution is closer than you think. The branded paper cup not just used humour subtly but also gave out a powerful message about environmental pollution.

• A paper cup advertising company in Korea came up with hilariously funny takeaway paper cups with lips. They put lips on the tops of lids so that when the drinker goes to sip his coffee, it looks like he is locking lips with someone. They were applauded by many for their quirky paper cups.

• A marketing agency in Canada made a creative paper cup ad for plastic surgery. To attract their target audience to go in for a nose job, they used different types of noses on the rim of the paper cup. The campaign ran with the tagline ‘pick your nose. When people drank from the paper cup, it would show how they would look with their new noses. The ad instantly became a big hit.

It is quite evident how big brands have used a dash of humour effectively to change the way consumers perceive their brand. To make your brand relatable, it is always better to inject some humour into the copy you put on your paper cup. Today, humour in ads is not just being used abroad, but in India too. However, having a professional tone is always important. Remember, a little humour can go a long way.

our website for paper cup branding ginger cup sends an email to contact@www.gingercup.com.

The post The Funny Side Of Paper Cup Advertising |New Examples first appeared on Ginger Media Group.