Making content has forever been an overwhelming undertaking. In any case, creating content for online advertising is considered severe and challenging. You are expected to consistently present new, high-quality ideas and opinions for online media and other digital platforms almost every day. No matter if you work as an individual or if you have a team, you need to organize and coordinate your thoughts. If not, you could wind up dismissing bright ideas or inadequately executing them. 

Mind maps can tackle this and a lot more difficulties for content creators. You can utilize them to put together your content creation tasks right from when the thought occurred to post-marketing analysis. But, before we dive into its great features, metrics, and uses, let me first explain what a mind map is and how does it work?

What is a mind map?

A mind map includes recording a central idea and coming up with new and related thoughts conveyed from the middle. 

By focusing on the essential ideas you have written down in your own words and searching for connections between them, You can arrange your knowledge in a way that will aid in understanding and memory retention.

Let me give you another example that is not from the writing world. 

When you see detective shows or movies, the detective is chasing a person for some XYZ reason. When the detective starts finding more clues, he adds them all on a board and then connects the incidents with some line.  This is precisely what mapping is. But consider it from the standpoint of creating a blog post or article.

The method keeps you focused on the central point. It likewise assists you with seeing a lost or irrelevant thought since it won’t fit into the current web that you have developed. Generally, mind maps have been utilized to conceptualize and put together thoughts by different experts, from Journalists to R&D specialists. But, mind mapping has, as of late, gone digital and has incorporated tools and instruments that increase its efficacy.

Here is how you can use mind maps to create ideas and work on them 

Using mind maps for brainstorming

Marketing groups need to concoct new and viable ideas consistently without fail. Meetings to generate new ideas permit you to design thoughts for new content. The group can then discussion on the typical reviews and work on further developing them. Mind mapping is the most appropriate method for brainstorming meetings to generate new ideas. The construction of a mind map assists you with seeing the association between the primary and supporting thoughts. You may likewise see that a portion of the supporting ideas is associated, which you could not see simply by posting them down.

In this manner, you can brainstorm during any content development phase requiring new ideas and thoughts.

Repurposing your old content 

A ton of time, exertion, and investments are utilized in making great content. This way, there is no damage in reusing a portion of your content, mainly if it did well the initial time.

It is even encouraged.

Your team can utilize mind mapping to reuse past content in the following ways:

• To recognize the themes that progressed admirably
• Recognize another crowd that you can reach by using the reused content
• Plan on the best way to get more out of those that didn’t do as such well
• Distinguish the data and elements of the substance that would be changed before reposting it. 

This might include refreshing data that might have now become out of date or obsolete.

Using the trending topics and predicting them 

Most points that emerge from the brainstorming stage will be incredible. Be that as it may, some of them might be great for use during a specific period.

You might recognize content you had utilized before that matches the latest things.

Utilizing mind mapping, you can recognize the content that would be a hotly debated issue at the present moment. Also, you can use mind maps to coordinate content with the period in which you anticipate that they should be trending.

For example, each Christmas period, the Apple marketing team develops content on gifting to family and friends. 

These topics are famous both online and offline during the festivities; in this way, the marketing team of Apple pushes them to boost sales.

An excellent tool for coming up with content development ideas is mind mapping. However, practically every other stage of content development, including evaluation, has shown it to be helpful. You may cooperate on your ideas and procedures by implementing digital mind mapping at work. This kind of remote collaboration is crucial because many of us work from home.

The post How to use a mind map in content creation first appeared on Ginger Media Group.

A reader’s attention span is determined by how interesting the introduction to your blog post is. An introduction that is very involved tends to make the reader read through it and compels him/her to read the rest of the post as well. The following are the reasons why writing good blog post introductions is important-

• It provides a hook to your article to anchor the reader to the page.
• It glues the skimmers.
• It helps your blog land on top of search engine pages.
• It grabs social media attention.
• It helps you improve your SEO game.

We hope that the above reasons do make you understand how important your blog post introduction is. We bring to you a few tips to make your blog post introduction stand out and leave a mark on the reader.

Address Common Problems

One of the common ways to start a blog post is by addressing the problems faced by your readers. This helps your introduction to resonate with the audience and makes them read further. It forces them to read the whole article and piques their interest. This also helps them find a reason to read the post in search of solutions to their issues. This increases the share rates and likes on the post as well, making it land on top of the search engine result pages, grabbing the most number of likes and boosting conversion rates as well.

Talking about conversion rates, we recently published an article sharing our view on SEM marketing vs Facebook advertising and which is better.

Make it Worth the Time

When writing an introduction it is very important to make the reader feel that reading the blog will be worth it. It is important to make them feel that the blog would definitely make them utilise their time in the best way and would definitely solve their problem. However, make sure not to solve the issue in the introduction as well, because if the reader finds a solution in the introduction itself, then they won’t read through your whole post and will lose interest very quickly. Also while a great blog post introduction can make your readers stay for more, its ultimately the overall content that decides how well your blog post would perform.

While its important for your content to be engaging, its equally important to make it searchable. The most preferred way to do this is through SEO.

Appeal Emotionally

Make sure that your introduction has the emotional quotient on point. Appealing to the emotions of the masses surely helps in making them read your blog post completely. Emotions help people relate better to various issues as it makes them feel they are not the only ones facing them. It makes them read past the introduction and reach to the important parts of the blog in search of concrete solutions to their problems. It makes the reader feel that the writer has been in their shoes and looked for solutions that they have poured into this blog. Different emotions drives different actions so make sure your choice of words aligns with the action you want to drive.

Explain The Benefits

No one reads a blog if it has no benefits to them. With very busy work lives, people have very little time on their hands to look up solutions to their problems. Make sure that you explain to the reader that they will benefit after reading your blog and it will surely help them solve the issues that they are facing. Make sure you explain to them that this will not be a waste of their time and that they should definitely read further to get some great advice or help. Using bullet points or presenting your points in a listicle manner helps readers better consume content.

Use Quotes

Using quotes helps the reader gain insight on the topic. It also gives the reader a chance to get to know what other experts from the industry has to say and helps you set a tempo to the introduction to ensure that the reader is compelled to read further. They also help provide a framework to structure your content. Quotes act as amazing ways to summarize what the content of the blog is going to be about. It helps provide a framework to the blog and ensures that the reader gains interest in the post from the very start.

Increase their hopes, awaken dreams

Raising people’s hopes can definitely help gain their interest. People tend to read forward when they see any chances of their dreams coming true. When writing blog post introductions, try to address their dreams and aspirations and that would certainly force them to keep reading and read the complete blog without stopping in between. It will also help boost the number of likes and shares on your post ensuring that it tops the search engine result pages. Hence, this is a very effective method of ensuring the same. 

Conclusion

It is important to ensure that your blog post introduction holds the reader’s attention so that the reader does end up reading most of your blog post. With a creative blog post introduction, you boost your chances of getting seen and noticed by the search engines as well, making your post land on top of all search engine result pages. Hence, it is impeccably important that you do spend a good chunk of your time ensuring that your blog post introductions are involving, appealing and hold the attention of your audience. 

Writing a good introduction for your blog post is the very first step to making your brand stand out. We are here to help you out and would love to assist you

The post How To Write Captivating Blog Post Introductions? first appeared on Ginger Media Group.