Even though quality products will always favor your brand, marketing and advertising your business correctly, with the proper equipment, is another essential aspect you should consider. Some of the types of ads in today’s world include:

• Social media marketing: The use of Facebook, Instagram, and Twitter to reach the audience with content that appeals to them.
• Digital signs: LED or digital displays for dynamic, eye-catching advertisements.
• Brochures and pamphlets: Distribution of printed materials that inform customers about products or services.
• Participation in exhibitions: Use to exhibit products and services at a trade fair or community event to bring about awareness.
• Outdoor advertising is one of the conventional but most effective ways of ensuring that such customers see the message and that it lasts.

Outdoor advertising has always been a tool for promotion, communicating with real consumers to promote products or services. It has been retained in mind for a long time, so all forms of companies always make it the primary choice when developing campaign messages.

However, picking the right outdoor advertisement company for your business would be a lot of work because many variants are available. We will discuss here the things to remember while choosing an outdoor advertisement company.

What is an Outdoor Advertising Agency?

Outdoor advertising refers to any type of media that is exhibited outside, including:

• Billboards: Large outdoor structures typically found in high-traffic areas.
• Posters: Smaller advertisements targeting local markets.
• Transit ads: Such ads appear on buses, taxis, and other public transport.
• Neon signboards are illuminated signs that catch the eye in an urban environment.
• Bus shelter signs: Such adverts appear in shelters where public transport users wait.

In a business context, this medium is called out-of-home, or OOH, advertising because the strategies involved reach out to target consumers when they are away from their homes. Outdoor advertising can take place anywhere legally authorized, such as highways, business or institution premises, and mobile billboards.

With conventional hoardings still widely followed, the fastest-growing outdoor advertising variant is digital out-of-home advertising. The right message, at the right place, with the right audience at the right time, with a proper outdoor advertising campaign.

Key Features of Outdoor Advertisement

• Mass Audience Reach: The audience coverage is vast, making this form of advertisement suitable for mass media campaigns.
• Maximum Exposure: Hoardings are kept where maximum usage is done to expose your product to potential customers.
• Long-term Exposure: Billboards can stay in a single location for months, pounding home brand messages.
• Geographic Reach: Agencies can target specific areas based on what the target audience looks and acts like.
• Artistic Expression: Formats available will allow for creative expression and messaging variations.

Types of Outdoor Advertising Agencies

There are almost as many forms of outdoor advertising boards as creative ideas are flooding the market. The most common forms of outdoor advertising include:

• Bulletins
  These are the ones that characteristically appear on highways and busy roads. A bulletin board size may differ in different places, but it is typically 14 feet by 48 feet. These are the most significant relative to dimension.
• Posters
  Ordinarily, posters are half the width of conventional billboards. They serve mainly the local market and have an application for local product commercials. These tend to be painted with paint that is UV resistant and much brighter than regular billboards. Vinyl signs can resist some of the worst weather and are among the most resilient sign boards. Their average life span is three to five years.
• Colored Hoardings
  Having become accustomed to some types of artistic hoarding, the very few you see today are painted hoardings. These usually show great creativity works that garner lots of attention.
• Electronic Boards
  The most costly billboard advertising boards are electronic, mainly in high-traffic places. These hoardings have computerized, moving electronic images that change every two seconds, making them attractive and captivating.
• Mobile Billboards
  Cars with mobile billboards take advertisements to various places. This type of advertisement offers flexibility and reaches clients in different locations during the day.

7 Things That Outdoor Advertising Agencies Do

An outdoor advertising agency is essential to the success of a brand’s efforts on the marketing front. They possess diversified knowledge in diverse domains, and their total service can make an immense difference to the outcome of your advertising campaigns. Seven essential areas highlighting what an outdoor advertising agency does:

• Strategic Location Selection : The most essential factor in outdoor advertising is location selection. Knowing the local demographic and foot traffic and measuring feasibility is essential; outdoor advertising firms consider all these and provide the best locations to target your audience. Whether in a busy intersection, highway, or strategically in the business district, professionals place your ads in places that maximize the view and response of the items outdoors.
• Building Brand Equity : Outdoor advertising agencies do not only promote products but also help build and strengthen your brand equity. They ensure outdoor ads have a harmonious alignment with your brand messaging. Standardizing design, messaging, and visual elements across platforms leads to a standard brand image. Consistency helps develop brand recall and recognition through meaningful and memorable impressions.
• Long-term Support and Optimization  : Outdoor advertising agencies continuously monitor and optimize your campaigns. This includes studying impressions, engagement, as well as conversion rates, which can allow agencies to adjust strategies, hone their messages, and make recommendations on ad placements. Continuous monitoring and adaptation support the long-term success of your outdoor advertising efforts.
• Interesting Advertisement Design : Outdoor advertising agencies possess the particular skill of creating an attention-catching advertisement. They know how challenging it becomes in the outdoor environment, where one needs to grab attention quickly. Agencies use graphic designers and creative professionals who can create visually enhanced and compelling ads. All design elements, such as color schemes, fonts, and imagery, are carefully selected to make your outdoor ad stand out among other visual noise.
• Powerful Advertisements
  Outdoor ads catch the attention of the audience in a split second. Advertising agencies’ creative minds plan and prepare ads that are colorful, attractive, and emotion-provoking. They design the message to question consumers’ thoughts, make them feel emotional, or urge them to take action in less time. Then, your brand will surely leave a long-lasting memory in consumers’ minds.
• Targeted Advertising Campaigns
  Specialized agencies would design the campaign, especially for a specific target market. Based on accurate market research and analysis, they would then identify your ideal customer’s demographics, behaviors, and preferences. Campaigns are then based on gathered information; hence, there is a natural connection with the specific interests of the target market, which is either the mass market or a niche group.
• Holistic Campaign Development
  Outdoor advertising agencies take a holistic approach to campaign development, so all the elements work well together. This ensures that strategic planning utilizes various outdoor advertisement media synergistic combinations, including billboards, transit ads, and street furniture. The brand presence is, therefore, solid and harmonious across the outdoor landscape.

Choosing The Right Outdoor Advertising Agency

When choosing an outdoor advertising agency, you should pay regard to the following factors:

• Reputation of the Agency
  An agency’s reputation is critical. Research ratings and reviews to check client satisfaction. An agency with a better reputation will deliver better campaigns.
• Check Their Services
  Confirm whether the outdoor advertising company can help you choose prime spots for your advertisements. Competence in selecting the best places is crucial for a successful campaign.
• Budget Consideration
  Although reputation counts, a cost comparison between the two agencies must also be made. Each agency will offer a different budget, and you can select one that supports your budget.
• Work Record
  Look into the agency’s previous employment record to see how good its service is. This information will help you determine whether the agency meets your expectations.
• Communication and Collaboration
  A good communication channel with the agency is fundamental for communication during action. Effective communication fosters a successful partnership to allow changes and adaptations throughout the campaign.

Final Thoughts

Today, the opportunity to develop an effective branding or advertisement campaign when competition is high and time is short is vital in the business world. With many ways of advertising, both online and offline, choices can indeed be daunting for most business people.

Outdoor advertising is still a very effective medium. It will provide a good impact and broad reach. Choosing an appropriate outdoor advertising agency will determine the proper utilization of this medium.

What’s Included

• Versatility: Several outdoor advertisements range from billboards to transit ads and even neon signs.
• Continuously Changing Medium: Digital out-of-home advertising adds a pace to the ever-changing landscape.
• Reach to Consumers: Campaigns will be executed when the consumer is out of the home using all those legally available channels.
• Brand Effectivity: Outdoor advertising can effectively raise brand consciousness and consumer interaction.
• Agencies Matter: Selecting an ideal agency will ensure your brand is widely viewed and help you attract and retain the target audience.

Once a business commits to the right outdoor advertising agency, long-term impressions and a return on investment will surely increase.

The post Outdoor Advertising Agency: All You Need To Know first appeared on Ginger Media Group.

Any digital display you see in public is known as DOOH advertising or digital out-of-home advertising.

If you look around, you will find this almost everywhere you go. Stadiums, malls, airports, hospitals. 

The opposite of what static billboards are seen as today, digital billboards in this form of marketing may be the kind of novelty that marketers are looking for. 

The DOOH market was estimated to be worth $41.06 billion in 2020, and the neuron, a statistical website, predicts that it will continue to grow, reaching an estimated $50.42 billion by 2026.

Additional relevant statistics about visibility and DOOH can be found on the website.

Here are a few examples:

Consumers detect digital out-of-home advertising in 49 per cent of cases.

52 per cent of viewers pay attention to all street-level digital out-of-home advertisement

The top 3 benefits of DOOH advertisements

DOOH advertisements have several benefits because of their programmatic nature. 

1. Real-time messaging

2. Dynamic ads 

3. More audience engagement 

4. Real-time messaging 

A networked computer can make simple changes to digital outdoor advertisements. For instance, the commercials may alter depending on what is happening in the match if you are in Mumbai and India and Australia are playing in the Wankhede Stadium.

Every time Dhoni hits a six, there may be drumrolls, and when someone is out, there may be a sad emoji.

McDonald’s made a clever move.

People received a free MC flurry when the temperature reached the target they set on a DOOH that recorded the temperature.

Check out this link on how they did it! So creative!

Dynamic ads

Digital out-of-home advertising has just started to realize its capabilities and the ads can be changed with respect to a lot of parameters, like recognizing voice, temperature, facial expressions

Imagine getting something for free based on your facial expressions. And, on top of that, a yawn!

Douwe Egberts coffee created just that. 

They installed Digital out-of-home ads at airports, where people usually are jet-lagged and sleepy and many of them are yawning. 

The coffee brand asked its users to come in front of the digital billboard and yawn. The algorithm captured this yawn and there they got a free cup of steaming hot coffee

Check out this link to see what went down at the airport with their digital out-of-home ads

Douwe Egberts – Bye Bye Red Eye

Audience engagement

Engaging with our audience is something that we all want our brands to do, right? But, a lot of times, we don’t always get the results we want. 

The most important thing is to understand where your audience is because, in this case, the audience will be interacting with your advertisement ‘in person.’

Let’s take the example of the coffee ad mentioned above. People drink coffee to get energy and not fall asleep while working or studying. 

Now, if Douwe Egberts Coffee had decided to implant that same advertisement in a mall, it would not have been as effective right? 

They figured out exactly where people are sleepy the most (I would say company meetings if they’re boring. But we can’t advertise there anyways)

So they figured out the next best location, an airport. And their brand DOOH advertising campaign turned out to be successful.

Another example of a digital out-of-home advertisement that engaged with its audience is Coca-Cola. 

Coca-Cola created a drinkable advertisement that creates the illusion that you actually taste the campaign. Helping the audience enjoy a Coke Zero with the help of technology. 

Viewers see Coke Zero pouring into the screen of their smartphones, filling a glass, which ends up into an actual free Coke Zero that can be redeemed in big retail stores across the US.

Check out this link to see how it turned out. 

Coca-cola Creates First Ever Drinkable Advertising Campaign

If you pay attention to the details like we do, you will notice something similar in all the above ads that I shared as examples. 

“They all give away free stuff.”

The Mc Flurry, the Coffee, the Coca-Cola.

But, in turn, these brands received massive social media coverage for free, many people interacted with the brand’s DOOH advertising, people felt valued, and all in all, it was a huge win for all of them.

In conclusion, given the flexibility of what one can promote, how they can, or whether they can change it with a few clicks, digital out-of-home advertising is slowly taking the center stage in the world of offline marketing. 

And with platforms facilitating the easy purchase of DOOH ads, it is not surprising to see that many have predicted huge markets for DOOH ads in the future years. 

While we are on this topic, a common question might that you may have is:

Is DOOH better than OOH? 

The critical difference between the DOOH and OOH is the letter “D”, or the word digital. 

When you think of OOH ads, you immediately think of billboards. Something static. Now the major change is that digital out-of-home ads are dynamic, they are moving billboards, capturing the attention of viewers. 

The ads can be changed via a networked computer, and algorithms can be created to change the ads based on a person’s behaviour (a smile, or a yawn)

So, does this mean DOOH ads are better than OOH ads?

We would say yes in some cases. For example, if your marketing strategy requires a programmatic element to it, then DOOH ads may be the best as compared to OOH ads.

But, if your marketing strategy or campaign is simple, or if you’re a small-sized brand, then OOH ads are the best for you as they tend to give higher ROI with less investment.

Many retail businesses & e-commerce businesses tend to do OOH advertising as it has proven to generate good ROI. 

We recently published an article on how retail businesses can increase their walkins. Feel free to read the article.

Also, be sure to follow us on LinkedIn @Ginger Media Group, to receive insights, news, and ideas on offline marketing, OOH advertising, and innovative branding. 

The post Top 3 Useful Advantages Of DOOH Advertising You Need To Know  first appeared on Ginger Media Group.

These CPMs are now, however, weakened by streaming TV and the option to ignore advertisements. The quality and binge-capacity of streaming are skyrocketing in the claim, especially since COVID, so businesses are constantly trying to keep up with fresh and creative approaches and keep customers eyes on the TV screen, but it is essentially a losing battle.

Many individuals (mostly Gen Z) are done watching on a conventional TV set. There is as yet one spot where brands have an engaged crowd: digital out-of-home (DOOH) advertising, more specifically Full motion Digital out-of-home ads

Here’s an example of how a full motion DOOH advertising looks:

What is full motion DOOH (digital out-of-home) advertising?

Full-motion digital billboards are the new TV. They are televisions that are larger than life, with eye-catching ads (frequently promoting Streaming television services themselves) that drivers can’t disregard. They’re giant televisions with no remote for the watcher to switch off, fast forward, or change the channel.

Only full motion ads can deliver an emotional connection with the observer that static ads essentially can’t. Also, an advertisement that conveys emotion is a memorable advertisement.

According to a study in the UK, research revealed that full motion DOOH ads are 2.5 times more impactful than static billboards or static DOOH

The sheer size of DOOH screens around the world makes it perfect for designers, and producers to work with. It is a canvas in between a bustling city and is available for people to view at any time. Marketers have the freedom and around 10 to 20 seconds of screen time to showcase their brand. A full-motion DOOH in a busy city like Mumbai, Delhi, and Gujrat can bring thousands and lakhs of viewers each month.

Currently, full-motion DOOH ads are getting more popular in foreign countries like the USA, and UK. However, with the growth in technology and ad spending, India might soon become one of the countries to adopt the trend of full-motion DOOH advertising.

Benefits of Full motion DOOH ads

When it comes to DOOH, it has several benefits and hence is gaining popularity among advertisers. Full-motion display ads are engaging and live, giving a more personal brand experience to your target audience. 

Let’s have a deeper look at what are the benefits of full motion DOOH advertising:

1. You get to reach the younger audience and workaholics that do not watch TV 

Almost everyone today in an urban city has an OTT subscription. Multiple if not one. If you want to target this demographic, grabbing their attention on the road can be the best choice. As the online space is getting more and more cluttered with ads, offline advertising such as full-motion DOOH can help your brand gain significant watch-time and viewership. Also, these ads are ‘non-skippable.’ Your target audience can’t help but notice it and your brand.

Apart from younger audiences, full motion DOOH displays also help in reaching an older generation of people who do not have time for TV and neither engage with your brand online. People who travel to work via road do not have time for TV in their life. They are probably going to watch TV only on the weekends, so grabbing their attention while they are on the way or back from formwork can be a great idea.

If your target audience includes people who have a busy schedule, you can also think of doing paper cup branding for your brand.

2. Gives your brand the freedom to become a storyteller

Full-motion DOOH ads give you the freedom to tell a story. You have the creative freedom to add characters, do live streaming, personalize your messaging, and personalize your brand communication. The displays being larger than life and dynamic only adds to the creative freedom brands can get with full-motion DOOH ads

Full-motion DOOH ads give brands the ability to connect with consumers on an emotional level. A study done by Neuro-Insights UK revealed that full-motion DOOH ads are 4 times more effective than DOOH ads in terms of engaging with consumers

3. Full-motion DOOH ads are adaptable in many scenarios

You have the power to change the ad via the click of a button. You can change it according to the time of the day, or get temperature into a picture, or a recent event that has happened in the city (for example a cricket match)

This makes the ad personal, and everyone remembers an advertisement that made them feel something personal, right?

Full-motion DOOH ads unlike DOOH ads or static OOH ads are comparatively more engaging and have proven to acquire more memory space in the minds of consumers. The only full motion can deliver a passionate association with the watcher that static ads essentially can’t.

While both static and full-motion content delivered high levels of positive emotional response, Neuro-Insight UK found that full-motion creative delivered more branded peaks of memory encoding. 

Combining these two metrics reveals that full-motion DOOH has the ability to really influence consumers and connect with them on a much deeper, emotional, and psychological level.

Are you thinking to invest in full-motion DOOH advertising? What are your thoughts on this?

Share with us below, we would love to read!

Be sure to follow us on our social handles, and Linkedin to stay updated with the latest insights on OOH advertising and offline marketing.

Give us a call at +91 990 247 8800 if you’re looking to reach your target audience effectively offline.

Also, be sure to follow us on LinkedIn @Ginger Media Group, to receive insights, news, and ideas on offline marketing, OOH advertising, and innovative branding. 

The post Full Motion DOOH- The New Trend after DOOH Advertising? first appeared on Ginger Media Group.