Call centers surely solve that problem. With medicare companies having hundreds of clients across the globe, it gets tough to keep a track of them. Also, for a practitioner providing services at numerous centers, keeping a track of the patients’ appointments, and due dates of renewal of prescriptions can be an enormous task. Call centers designated for healthcare solve this issue and ensure doctor-patient contact. They help the patient feel that he is being taken care of. 

In the following article, we try to shed light on the importance of call centers in healthcare and the gigantic impact they have on marketing.

Patient Follow-ups

Call centers help in following up with patients to ensure that the patient feels satisfied with the service or would like to see some improvements. They also help the doctor know if the treatment prescribed has worked and also about any adverse events that might have occurred during treatment. They help in monitoring the progress of each patient and ensuring that the patient feels that he/she is as important to the doctor as any other patient. They make a patient feel that the doctor does remember them and build a rapport. 

This helps inform the patient retention rates as the patient is 40% more likely to return to a practice or a setup that did go the mile to follow up with him/her.

Check-up Reminders

Some patients suffering from chronic illnesses like diabetes, thyroid-related issues, and endocrine abnormalities require regular follow-ups to discuss the progress made and also to decide the course of future treatment.

These patients require regular checkups to adjust the dosage of their medications as well making follow-ups and future appointments immensely important for them. In such a situation, a patient prefers being reminded about pending checkups as it helps him/her stay at the peak of his health and prevent complications from developing. Such patients prefer to be clients of a setup that follows up with them and does send them reminders about pending checkups. This not only improves patient satisfaction scores, and patient acquisition but also patient retention rates increase manyfold.

Improved Patient Engagement

Call centers improve patient engagement by following up with patients, providing prospective patients with a means to get in touch with their doctors, and getting some teleconsultation on the move! With the pandemic striking the world out of the blue, call centers certainly provided people with a very good means of getting information, booking appointments, and even getting hospital beds. Call centers were a sigh of relief amidst the fiasco going around. Hence, call centers can improve patient engagement in a variety of ways ensuring that all patients get the information they need and also have ease in booking appointments.

Improved Patient Management

With regular follow-ups and easier ways of enquiring about concerns, patient management has improved when it comes to healthcare. Call centers help in better management by ensuring that patients can contact doctors to clear doubts while easily booking appointments. Proper time allotment for each patient, and having proper details about the course of therapy and follow-ups certainly improve patient management while improving the quality of care provided to the patient.

Optimal Return on Investment

Call centers provide an optimal return on investment, almost 3:1. This helps build brand loyalty as patients tend to return often or newer patients tend to join the healthcare setup often. Everyone wants to be treated by a physician who cares and follows up with them. Call centers provide numerous ways of engaging with the patients and boosting satisfaction rates. This certainly helps get a good return on investment or lower patient acquisition rates thus, improving revenue generated by the healthcare setup. 

Access To Specialists

Since many doctors who are specialists are not easily available or require special appointments, at least 2 to 3 weeks in advance. Call centers help in connecting us with specialists via phone calls or even help in booking appointments especially. They were also very useful during the pandemic as people had the liberty of getting connected to their doctors through a simple phone call. This helped bring down the panic as well. It helps reduce patients’ anticipation and anxiety.

Conclusion

Call centers have certainly become very popular in healthcare because of the amazing return on investment they offer. For the patients, they come as a blessing as they help them stay connected to medical care 24×7. They have made getting medical care radically simpler.

Call centers have also improved the doctor-patient relationship and have provided the doctor with newer ways to stay connected to the patient and improve satisfaction rates.

They also help save time as they improve patient management thus, making the process very organized and very simple for both the patient as well as the doctor. 

To sum it up, healthcare call centers provide an amazing marketing method. They are the need of the hour in healthcare to make sure that your practice stays on top of the charts always.

Not everyone has the time to brainstorm ideas and work on their implementation, especially if you are a clinician. No worries! We have your back!

Please feel free to drop us a comment to suggest what would you like to see more of.

If you are a medium or a large-sized business in India, looking to do sustainable, profitable, effective offline marketing, OOH advertising, BTL activation, auto branding, bus branding, RWA, or anything that has to do with traditional media and offline marketing, branding gives us a call at +91-8884442846 or drop us an email at contact@gingermediagroup.com.

We would be happy to assist you.

The post How Healthcare Call Centers Help the Healthcare Function first appeared on Ginger Media Group.

Today, modern healthcare services have improved a lot more than what they used to be a few years ago. Gone are the days when patients would just consult their nearest doctor. Having become more aware, patients are even ready to go an extra mile if a doctor has proven expertise in his field.

But, the question is how do you let your target group know about your expertise and speciality? For your practice to grow, you need an effective healthcare marketing strategy. With a fancy website, you only have half the job done. Besides understanding your target market, you have to deploy strategic marketing tactics that will help in building goodwill and make your patients feel positive about you.

Emerging Healthcare Marketing Trends

In order to keep patients invested and engaged, it is extremely vital for brands to keep pace with emerging marketing trends. Healthcare marketing in 2019 is all about working harder to connect with the consumer, addressing their specific needs and including a myriad of channels in a marketing mix.

Here are some emerging trends, hospitals and healthcare marketers need to focus on:

• Patients want healthcare websites to incorporate tools such as online scheduling, bill pay, e-visits and the ability to renew prescriptions online.
• Video marketing will continue to explode as a marketing medium. A video on the landing page of a website is likely to increase conversions by 80%.
• Strategies will have to be framed keeping in mind the millennial patient. This segment insists on convenience and thus is likely to react only to mediums that appeal to them.
• Online reviews will become more important than ever and thus it is important for healthcare marketers to encourage their happy patients to speak out for their brand.

Today, there is an increasing demand for specialised healthcare in India. Rising patient awareness and technological ubiquity are the major factors.

Health-tech is a dynamic sector that is showing major signs of advancement through the use of digital technologies such as analytics, internet of things, and mobile and wearable technologies.

Keeping in mind this growth, there is a steady rise in investments in the health-tech sector. Earlier, health-tech did not gain traction because companies were still catering to tier-1 consumers. Today, the whole ballgame has changed and the same sector has hit an all-time high with $510 million being invested across 80 health-tech start-ups.

Why Health-tech Start-ups are failing?

Most health-tech start-ups often crash even before getting their products in the market because they utilise run-of-the-mill healthcare marketing strategies.

Healthcare marketing is all about educating healthcare consumers and engaging them. Being a sensitive topic to market, healthcare needs a responsible and ethical medium. A subtle medium to convince potential patients to choose the services you offer is paper cup branding.

Being a great form of visual advertising, it communicates your brand message in a strong and consistent style.

Cup branding is also a sure-shot way to target millennial patients who are always on the move and often unprejudiced to marketing messages. It is also a great way to create awareness amongst a target group about the growing health issues and how they can be tackled. Such marketing mediums give a chance to stop, think and then act.

In the recent past, GingerCup has executed cup branding campaigns for renowned names in the healthcare industry including Narayana Health City, Cloudnine Fertility Center, Indira IVF Clinic and Modasta.

If you are looking for a marketing strategy for your health-tech start-up or healthcare centre, we’ll be more than happy to help. Drop an email to contact@gingermediagroup.com or call 088844 42846.

The post Top Healthcare Marketing Strategies for 2024 first appeared on Ginger Media Group.

Today, hospitals and healthcare systems have been spending more on Paper Cup Advertising. The main agenda behind every healthcare advertising campaign is educating patients and engaging them as healthcare consumers. Healthcare being a sensitive topic to the market needs a responsible and ethical medium to present itself to a potential patient. A subtle way to convince potential customers to choose the services you offer is Paper Cup Advertising. Healthcare providers can choose custom paper cup ads to convince consumers that they offer the highest-quality and most affordable services.

The average human attention span is only eight seconds. Also, 84% of human learning is based on visuals first, text later.

Keeping this in mind, cup branding allows you to communicate with your target audience in a strong, consistent style that enhances your marketing efforts.

It is a great form of visual marketing that helps your target audience recognise, remember and act!

One challenge most healthcare and hospital marketers face is that not every message will suit every audience. For example, advertising to a kidney patient will be different than advertising to a heart patient. This is not the case with paper cup advertising.

It is one such medium that addresses everyone and can reach all of your target audience. It is in itself a comprehensive marketing strategy that can improve your healthcare or hospital services.

Paper Cup Advertising for NH Health City

Recently, GingerCup carried out a simple yet effective cup branding campaign for Narayana Health City. NH Health City is a unit of Narayana Hrudayalaya. It is headquartered in Bangalore and has a network of hospitals and clinics across the country. The healthcare brand is strongly associated with high-quality and affordable healthcare services.

GingerCup used humble paper cups to promote a simple marketing message ‘Drink more water, keep your kidney healthy. The main aim was to make the marketing message resonate with the marketing medium. Just as people would use the cup to drink water, they would ponder the message on the paper cup.

GingerCup targeted individuals in corporate offices and IT parks in South Bangalore because NH Health City was looking to promote their multispecialty hospital in Bommasandra Industrial Area. To reach audiences such as consumers, patients, the elderly or seniors, the medium works the best.

Also, a survey reveals that 46% of the workforce in organisations in India suffer from some other form of stress which eventually leads to health problems. The stress is related to personal issues, office politics or even performance issues. Keeping these factors in mind, the ideal target audience for healthcare services is corporate offices where they will find all kinds of individuals looking to avail their services.

With the association, NH Health City was looking to attract potential patients and create awareness of the golden rule to keeping the kidney healthy – drink more water!

With the healthcare sector in India flourishing, the only way the country can become a global hub for medical tourism is by indulging in innovative marketing mediums like cup branding.

If you want our paper cup ads to do the talking for your brand, visit http://www.gingercup.com/ or send an email to contact@www.gingercup.com.

The post See how paper cups are revolutionizing healthcare marketing? first appeared on Ginger Media Group.