
In this fast world with an impoverished intellectual heritage, if the teaching of Krishna is learned, that would be great in building up a brand, honing one’s leadership skills, and helping people become influential leaders. On this auspicious occasion of Shri Krishna Janmashtami, here are five key lessons that can be applicable to young entrepreneurs and brand managers today:
This was a real example of having a strategic mind in Krishna’s life. At a time when the situation had gone quite bad for Pandavas, Krishna designed a strategy instead of depending on might or guns to find the solution to the crisis. His strategic brilliance helped him take the victory of Pandavas to prove that an efficient plan can go beyond the most significant hurdles.
Lesson: Brand managers need to think strategically and generate solutions that work for long-term wins in challenging times. Like Krishna, they need to concentrate on building tight strategies to surmount any crisis.
Krishna lived an ordinary, earthy life despite his supremacy and divine powers. His stories depict a naughty but humble personality always rooted in his soil. This makes Krishna more relatable and loved by each one. Yet for this reason, not only his earthly essence but also his god-like stature make Krishna one of a kind.
Lesson: Brand managers and entrepreneurs should never forget to be humble and remain grounded in whatever heights they climb. Be approachable and relatable, as this helps them build stronger teams and relate to customers.
Krishna was known for his powerful oratory talent and effective communication, especially when great moments of crisis occurred. In the fight, he used his sharp mind to convince Arjuna, who did not want to kill his kinsmen. Krishna’s words were very prudent and inspiring, lifting doubts in Arjuna.
Lesson: What a brand manager should do: Use some motivational leadership to lift your team, mainly through the areas of effective communication. Positive communication is key to winning the trust of both team members and customers.
Krishna was highly enthusiastic about helping people achieve their goals. He emphasized that everyone should have a purpose in life. His top three goals included the welfare of good people, the murder of sinful people, and making sure just values would dominate the earth. To him, all prosperity is a consequence of concentration and dedication towards goals.
Lesson: Every entrepreneur and brand manager must set clear goals for him/herself and the team. Only then can success be attained through dedication, concentration, and proper alignment of goals with the company’s values.
One of the incredible qualities about Krishna is that he remained calm under stress. He faced opposition most ferociously and, at times, had himself undergo adversities; Krishna never allowed stress to intervene between his thought processes. This led to calm conduct even while undergoing stress, and it is one of the important lessons for modern leaders.
Lesson: Business leaders have to deal with stress effectively and keep their minds calm. Managing stress will boost quality work, and this will lead to fruitful results both for themselves and for the teams.
Krishna’s teachings, though ancient, stand out as timeless wisdom applicable to entrepreneurs and brand managers alike today. Businesses can not only survive but thrive in such a competitive marketplace with these lessons. Let these lessons guide your path to success.
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