What is Hoarding Advertising?

Hoarding advertising uses large billboards strategically located in heavily populated areas to advertise a product, service, or brand. This type of outdoor advertisement is known for its size and ease of seeing, making it a very strong marketing instrument for companies that want to fortify their brand presence.

Subpoints:

• Important Information: Hoardings can be constructed from various materials, such as vinyl, metal, or fabric, and they can be illuminated or non-illuminated based on the objectives of the advertising campaign. An example of a successful hoarding campaign is the Coca-Cola “Open Happiness” campaign, which was exhibited on large billboards during major public events.
• Statistics: On the other hand, the Outdoor Advertising Association of America, which covers hoardings, has a 6.5% annual increase in this kind of advertising, meaning that it is more efficient in reaching a bigger audience.
• Frameworks: The AIDA (Attention, Interest, Desire, Action) model relating to hoarding advertising can be further understood by the brand for the customers, where the prominent commodity being shown attains the desired attention, triggers the necessary interest in the brand, creates a product-energy, and motivates the individual toward the purchase through better brand identification.

Varied Types of Hoarding Advertisements

There are different hoardinsements, each fitting the marketing needs and targeting various audiences.

Subpoints:

• Types: Distinct types of billboards, such as static hoardings, which are just plain fixed boards, represent one of the primary types. In contrast, the other prominent example is digital billboards, which can easily show dynamic content. 3D hoardings are another creative format involving people virtually and can be thrilling. For example, a well-known company in the beauty and makeup industry successfully developed a 3D hoarding system designed to deploy a plain image as a visual correlation of a time-lapse. Thus, it got much attention.
• Challenges & Benefits: Even though the placement is great and offers good visibility, companies still need help with such challenges as high costs or regulatory permission. Nevertheless, they create many benefits, including only one consistent brand recall over a long time and possibly reaching many people in a place with high traffic.
• Practical Strategies: Hoarding campaigns that function well involve details, such as advertising to a precise location after using the demographics and data obtained, along with strong visuals and to-the-point messages, and inserting QR codes for further interactive purposes.

The Future of Hoarding Advertising: Trends and Implications

With the advertising landscape progressing, hoarding advertising has to keep pace, and hence, it has to adopt new technologies and embrace new trends that contribute to its growth.

Subpoints:

• Insights: The predominant innovation seen lately is augmented reality (AR) technology, which is increasingly used in these ads and lets customers view and engage with the advertisement through their smartphones.
• Emerging Issues: In an era when only a full-sized TV would count as big, brands gave digital media ads general superiority, ignoring the inclination towards eyesight. Nobody can deny that traditional and digital marketing is the key to success because people become more tech-savvy daily.
• Industry Implications: Marketers who invest in hoarding advertising have a chance to make themselves noticeable in an otherwise full marketplace. Data analytics can improve targeting and make campaigns reach just the right prospective customers at the right time.

Conclusion

In the end, hoarding advertising is still known as one of the most powerful and persuasive forms of advertising, mostly positioned on streets and highways, and it guarantees the delivery of brands with high obtainment and direct communication. Companies can design engaging plans that will appeal to their target audience by using several types of hoardings, such as traditional and digital billboards, digital screens, and customizations of buildings. The huge reach that hoarding advertising provides due to its prolonged visibility and creativity contributes to its standing as an important part of the marketing strategy.

Key Highlights:

• Hoarding Advertising Defined: A kind of outdoor advertising in which big structures show promotional content.
• Types of Hoarding Advertising vary from traditional billboards to modern digital displays and artistic installations.

Benefits

• High Visibility: Situated in a crowded place so the advertisement can reach the maximum audience.
• Unconventional Creativity: Gives opportunities for creating trendsetting and iconic campaigns.
• Longevity: Advertising can be done for extensive periods and can, at the same time, maintain the brand identity and place.
• Real-Life Examples: Effective brands’ campaigns that used hoardings and entertained spectators.

An in-depth understanding of the role of hoardings in advertising campaigns enables organizations to efficiently capitalize on their strengths to create brand advocacy and generate customer loyalty.

The post Hoarding Advertising: An Essential Marketing Tool first appeared on Ginger Media Group.

It’s true that great campaigns make companies memorable. It is a vehicle to connect with your marketplace and generate leads and sales. While brands are often applauded for their out-of-the-box campaigns, it’s not usually them but their creative agencies that are actually behind-the-scenes.

Any marketing campaign that goes viral would force people to think that a big budget and big agency were involved. However, that’s not the case always. The tables have turned and today in fact smaller agencies are winning bigger brand projects.

As a brand if you are deciding on what type of marketing agency to hire, remember that bigger always isn’t better.

Owing to their track record of success, big brands hire big agencies. However, when it comes to making a big splash with a particular campaign, small agencies or creative boutiques are the way to go.

While they may not be granted retainers like Adidas or Doritos, they do stand a chance of winning a project here and there.

Why Choose a Smaller Creative Agency?

Most brands play ‘safe’ by hiring bigger agencies because they feel like they have the resources and infrastructure, and makes them feel rest assured. While we understand the trepidation, don’t let a smaller agency’s insufficient track record hold you back from working with them.

Here are five reasons why small agencies are the way to go:

1. Niche specialisation: Small agencies are often referred to as creative boutiques for a reason. They may not offer a myriad of services but are likely to have a very strong specialisation in a certain area. Since large agencies work with a variety of clients, they tend to have less expertise working with targeted markets. It’s like they are the ‘jack of all trades, but master of none’. For instance, if a brand wants to take their product or service in colleges or corporate offices, GingerCup’s unique branding medium realises this dream for them.
2. Creativity & Innovation: It is often noticed that larger agencies use similar cookie-cutter methods with each client because of their set internal procedures. While this may be fruitful for them to scale their agency, it’s not very good for their customers. Furthermore, they tend to become so set in their ways that they refuse to try out new tactics. In today’s highly competitive world, innovation and creativity is the name of the game. As a brand if you’re looking to get more ‘bang for your buck’, hire a marketing agency that offers an innovative marketing medium.
3. Small agencies care more: Typically speaking, each account matters to a boutique firm because they want to create a great portfolio for themselves. It’s all logistics. If you’re one account out of 100, your individual needs would matter less than if you were one of four. Smaller agencies are as invested in your results as you are. Not only do they want to see a client’s campaign flourish but also prove their chops. This could ultimately lead to referrals from other big brands and more great projects to their kitty.
4. Personalised relationships: A lot of big brands would agree that it is easier to work with a smaller agency. They bring a certain level of personalisation to the table and thus there’s very little room for miscommunication. Brand managers can directly contact the specialists working on the campaign rather than going through various gatekeepers. It also gives you a chance to develop a healthy work relationship.

If a small agency doesn’t scream a sea of possibilities, we don’t know what does. Here’s a perfect example:

Recently, Coca-Cola redesigned its packaging and introduced new flavours to appeals to the millennial generation. However, instead of hiring a large agency to churn out a new design, they opted for small, two-person design team from England.

If such a big brand could achieve great results by ‘thinking small’, what’s stopping you?

Your business is like your baby, and you definitely know what’s best for it. Choose a marketing agency that makes you feel like a valued client and not just an invoice.

Have any marketing questions, or need help getting your brand elevated? Contact us!

The post 4 Reasons Why Brands should hire Smaller Agencies first appeared on Ginger Media Group.

Let’s admit it, the advent and adoption of the internet have changed the way businesses operate. Today, there are countless marketing opportunities available to market to the masses. While it’s amazing to see such a transformation, it can often leave one bewildered. If you want your company to touch the realm of success, it is important to partner with a marketing agency that can grow your greatest of ideas into compelling realities.

A marketing agency’s wide range of skills and depth and breadth of experience make them masters of their craft. Since they are constantly experimenting with new tactics, formats and positioning, they have the ability to monitor trends and predict developments.

Once you feel empowered and encouraged to outsource your company’s marketing activities to an agency, you must know what to look for in them.

Tips to Choose the Right Marketing Partner

Choosing the right marketing agency for your business is a match made in heaven. It’s a lot like picking the right life partner. They need to be a good fit and their ideas must resonate with your company’s personality and vision. They must be able to bring to the table experience in brand management and help put your business on the marketing map.

The marketing firm should be able to execute ideas with ease and help your brand stay relevant in this overcrowded marketplace.

If you are on the prowl for a good marketing agency, keep the following tips handy:

Check out their online presence as a marketing agency

Once you figure out the kind of marketing agency your company needs, it’s important to do a background check on them. Start with checking the quality of their online presence. Remember, if they can’t advertise themselves, they can’t advertise your company. Their website should display all the information clearly and have all their services listed. Check their social media handles too if you want to learn more about them.

Knowledge and Expertise

A marketing agency should have at least some level of expertise. You can skim through the portfolio section on their website to get an idea of their past clients and projects they’ve worked on. See if they’ve been successful in helping clients achieve results. You could also check if they’ve worked with clients similar to your industry. If they have, chances are they’ll understand your business and brand a lot better.

Tools and resources

Just having expertise is not enough. Gain an understanding of the tools and resources they use to help you meet your goals. This will also give you an idea of how your leads will be tracked and progress will be measured.

The specialisation of the agency

Long ago, a marketing agency was only limited to traditional channels. However today, with changing times, there are different types of marketing agencies that have specialisations. Some of the popular ones include Traditional marketing agencies, digital marketing agencies, branding agencies, paper cup advertising agencies, media buying and planning agencies, and so on.

Do they know your industry

When it comes to marketing agencies, it’s not a one-size-fits-all deal! There are certain agencies that specialise in certain industries. For example, marketing for a B2B client is different from marketing to a B2C client. Before getting them on board, ask them if they have prior experience in your industry. If they do, check their work and the results achieved. To further get a sense of what they do, you could also ask them for case studies.

Can you afford them

This is an important criterion you must keep in mind! Once you are satisfied with the competency of the agency, check if the services they offer are within your budget. If their prices are too high, you’ll have to look for an agency in your budget.

Now that you know what to look for, you can easily pick the best marketing agency for your company.

To make things slightly easier, we’ve rounded up a checklist that will serve as a handbook at all times.

Checklist for Selecting a Marketing Agency

1. What services do they provide?
2. What is their area of expertise?
3. Have they achieved phenomenal results for their clients?
4. What are other clients saying about their services?
5. Do their cultural values align with your company?
6. Do they use the latest tools and resources to achieve results?
7. What is their client retention rate?

If a marketing agency has an answer to all these questions, you must partner with them without a doubt.

According to us, a good marketing agency is that which is knowledgeable and possesses the skill to address your problems with the best possible solutions.

If you’re looking for a partner just like this, we’re here for you.

The post Choosing the best marketing agency (Free checklist + 6 Tips) first appeared on Ginger Media Group.