Why Businesses Must Not Overlook TV Advertising:

High audience engagement maximizes brand recall and customer loyalty Massive reach in a demographically diversified crowd boosts visibility drastically Emotional storytelling resonates with your audience A reputable platform will make them believe your message.

• Crossover with digital will create synergy and expand reach on various channels.

In this blog, we will cover the top 10 TV advertising agencies in Chennai, focusing on their unique strengths and offerings. We will take a closer look at the services they offer, the successful campaigns they have executed, and how they can help improve your brand. Using surprising statistics on viewership trends as a hook, we seek to arm businesses with the right insights to maneuver the ever-changing advertising landscape. Join us as we peel back the curtain on the possibilities of TV advertising in Chennai!

Top 10 TV Advertising Agencies in Chennai

In today’s market, a substantial requirement for any brand that intends to make a huge impact through ads on television is the appropriate advertising agency. Chennai being a hub of creativity and marketing has several leading ad agencies in television commercials that relate to diverse client needs. This article guides you through the Top 10 TV Advertising Agencies in Chennai, providing insights into the specialty, distinguishing features, and what differentiates them.

1. Ginger Media Group

Overview:

Ginger Media Group is a prominent digital and TV advertising house. They have a rich portfolio of successful campaigns, which focus on creating content that is relevant to the audience.

Key Services:

• Creative Strategies: Campaigns tailored to meet brand objectives.
• Multi-Platform Advertising: Seamless integration across TV, digital, and social channels.
• Audience Analysis: Deep understanding of target demographics to enhance ad effectiveness.

Why Ginger Media Group?

• Track record with major brands.
• Team of professionals with diverse skill sets.
• Strong emphasis on innovation and creativity.

2. Ador Communications

Overview:

Ador Communications is known for its great storytelling abilities through television. They specialize in creating memorable ads that leave a lasting impression on viewers.

Key Services:

• Video Production: High-quality video content creation.
• Brand Consultancy: Helping brands refine their messaging and positioning.
• Market Research: Deep market research that will act as the basis of all strategies.

Why Ador Communications?

• Innovative methods to boost visibility.
• Firm belief in collaborating with the client.
• Excellent network with which to share broadcasting time.

3. Brains Marketing Solutions

Company Overview:

Brains Marketing Solutions is an all-inclusive advertisement agency offering business house solutions to increase visibility on television.

Key Services Offered:

• Strategic Planning: The complete strategy that increases the ad value.
• Content Development: Relevant and engaging content targeted at specific audience groups.
• Campaign Operation: Effective operation to ensure a smooth run of the campaign on all platforms.

Why Brains Marketing Solutions?

• It is result-oriented marketing.
• It is niche market-based.
• Outcomes are measurable.

4. S3 Advertising

About Company:

S3 Advertising specializes in innovative ad solutions and excellent service. They believe in producing ads that drive engagement and conversions.

Core Services:

• TV Production: Single-window production solution for TV commercials.
• Creative Consultation: Collaborative sessions to align creative vision with brand identity.
• Performance Analytics: Tracking and optimizing ad performance for maximum ROI.

Why Choose S3 Advertising?

• Highly experienced creative team.
• Focus on maximizing client investment.
• Extensive knowledge of industry trends.

5. MullenLowe Lintas Group

Overview:

Being a part of a global network, MullenLowe Lintas Group brings together local knowledge with international expertise to create impactful TV campaigns.

Key Services:

• Integrated Marketing: Cross-channel campaigns that utilize the best of television.
• Creative Development: Extensive creative thinking sessions.
• Client Engagement: Continuous reporting and feedback cycle ensures client interaction.

Why MullenLowe Lintas Group?

• Award-winning campaigns.
• Innovative thinking with novel ideas.
• Good rapport with media agencies.

6. Z Media Solutions

About:

Z Media Solutions is a bespoke advertising solution house that caters to the requirements of each client, with a focus on communication through television.

Core Offerings:

• Custom Ad Designs: Aesthetically fitting designs as per the requirements of the brand.
• Market Segmentation: Targeted ads towards particular groups of people.
• End-to-End Services: Concept to execution, all under one roof.

Why Z Media Solutions?

• High focus on client satisfaction.
• Quick turnaround and agile processes for effectiveness.
• Large experience in various industries.

7. Rediffusion Y&R

About:

Rediffusion Y&R has a strong legacy in advertising, which is now combined with more contemporary strategies and digital integration into traditional TV advertising.

Key Services:

• Content Strategy: TV commercial content strategy creation.
• Crisis Management: Media training, planning, and crisis communication.
• Post-Campaign Analysis: Thorough reporting on campaign effectiveness

Why Rediffusion Y&R?

• High-standing reputation
• Extensive services to deliver diversity
• Relations with clients

8. Ogilvy Chennai

About:

Ogilvy is a global advertising giant that has made its mark in Chennai, providing innovative TV advertising solutions tailored to local markets.

Key Services:

• Brand Development: Building powerful brand identities through storytelling.
• Multimedia Campaigns: Leveraging different channels to drive home the message of TV ads.
• Consumer Insights: Utilizing data to make informed decisions.

Why Ogilvy Chennai?

• Global reach with local expertise.
• Award-winning creative team.
• Robust methodologies for effective advertising.

9. DDB Mudra Group

Overview:

DDB Mudra Group infuses creativity and strategy to offer stimulating TV advertising, close to the heart of the target audience.

Important Services:

Creative thinking, brainstorming different techniques to come up with new ideas Production services, from concept to airtime Cross-media marketing is a holistic approach to relaying the message through all media.

Why DDB Mudra Group?

This firm believes in creativity and innovation. Its campaigns are recognized as award-winning, both nationally and internationally. Strong alliances with customers.

10. 22feet Tribal Worldwide

Profile:

This digital-first agency also performs great in television advertising, crafting powerful campaigns through the synergy of both online and offline platforms.

Key Services:

• Integrated Advertising: Balancing the digital and television approaches.
• Brand Storytelling: Telling an easy-to-relate story through ads.
• Efficient Budgeting: Using the advertising budget most efficiently.

Why 22feet Tribal Worldwide?

• Digital capabilities augment traditional processes.
• Trend-defying creative ideas.
• A customer-centric approach to create tailored solutions for every client.

Choosing the right TV advertising agency in Chennai can make a huge difference in the success of your brand. Each of the agencies listed above brings unique strengths, creative insights, and strategic capabilities to the table.

What to Look for When Choosing an Agency:

• Know Your Goals: Know what you want to accomplish with your ad.
• Review Portfolios: Review previous work and the outcomes.
• Set Communication: The best agency will listen and work with you.

Final Thoughts:

Ultimately, you want an agency that fits the vision, mission, and culture of your company. With solid research and visits to several agencies, you should be able to find a partner to help your brand shine on television and beyond. Feel free to contact any of the agencies here to see how they can make your creative visions come to life.

End

The landscape of television advertising is forever changing, and the difference between a success and a flop campaign can very well be dependent on the kind of agency with which you partner. Within this blog, we went deeper into the Top 10 TV Advertising Agencies in Chennai, outlining their unique offerings, specialties, and areas of expertise. This showcase of agencies encompasses creativity, strategy, and industrial experience that should help brands ensure an effective communication channel to a greater audience. Agencies listed from adaptation to digital through innovative concepts assist diverse business requirements and keep a client competitive within a dynamic market scenario.

As has been observed thus far, partnering with any of these lead agencies, can work to make a television advertising venture quality and reach effective. Whether you are a start-up that seeks to break into the market or an established brand seeking to revive your advertising campaign, these agencies have the experience and expertise needed to catapult your brand to unprecedented levels. While selecting an agency, ensure they have an impressive portfolio, good reviews from previous clients, and that the overall approach matches your vision and goals. The right investment in your advertising strategy will leave lasting impressions and increase the return on investment as the right messages find their way into the homes of potential customers.

Outline

• Agency Experience: Many of the agencies highlighted have years of experience in the television advertising arena, allowing them to navigate challenges and seize opportunities effectively. Their seasoned professionals understand industry nuances and utilize insights that can inform better advertising strategies for clients.
• Creative Solutions: The creative capabilities of these agencies are amazing. They bring fresh ideas to the table, ensuring that your advertisements stand out in a crowded market. By blending storytelling with visual excellence, they can create engaging content that resonates with your target audience.
• Results-Oriented Approaches: The agencies on our list are committed to delivering measurable results. They utilize analytics and market research to refine campaigns and track progress closely. This focus on data-driven strategies ensures that your advertising efforts lead to increased brand awareness, engagement, and ultimately, sales.

Why Choose Ginger Media Group for Advertising?

• Expertise in TV Advertising: Ginger Media Group has years of experience in creating impactful TV campaigns that resonate with audiences and drive results.
• Tailored Strategies: We understand that every brand is unique. Our team crafts personalized advertising strategies that align with your specific business goals and target demographic.
• Thorough Market Research: Through our in-depth market analysis, we ensure the correct channels and right times for your advertisements to be placed, hence maximizing reach and engagement.
• Creative Brilliance: Our creative team creates engaging and innovative advertisements that capture the attention of viewers and convey the message of your brand effectively.
• Industry Network: Having established relationships with major TV networks in Chennai, we ensure competitive rates and prime slots for your advertising campaigns.
• Data-Driven Approach: We use analytics to monitor the performance of your ads, so we can optimize campaigns in real-time for better results.
• Integrated Marketing Solutions: Ginger Media Group offers a holistic approach by integrating TV advertising with other media platforms, ensuring cohesive brand messaging.
• Transparent Communication: We believe in keeping our clients informed and involved throughout the advertising process, providing regular updates and reports.

By choosing Ginger Media Group, you will find a devoted partner in cracking the competitive landscape of Chennai in the domain of TV advertising to ensure your brand is well-marked above all else.

The new marketing landscape includes many means to ensure that the targeted audience is reached. Among these methods is magazine advertising, which has been utilised as a powerful means by brands to achieve targeted audiences. However, magazines use diverse types of ads. Thus, marketers need to understand the various ad types, their purposes, functions, and real-world applications. This guide will explore each ad type, enabling businesses to employ whatever knowledge they obtain to improve their advertising strategies.

Overview of Different Forms of Magazine Advertisements

Magazine marketing is a tremendous method through which companies can convey their messages. The form of advertisement will determine all the differences in visibility and interaction between the brands and the target market. In that respect, there are a few things to look out for:

• Multi-Formats: From full-page spreads to classified lists, magazine ads provide each business’s unique marketing needs.
• Reaching the Target Possibility Audience: Different ad types can target different demographics, so marketers have to know their possibilities.
• Resource Budget: Knowing which ad type will benefit them in what way allows decision-makers to budget their resources wisely.

Why the Knowledge of Various Kinds of Magazine Ads Is Important

Knowing various kinds of magazine ads empowers marketers and business leaders to create efficient advertisement strategies. The following is why knowledge in this regard is essential:

• Sophisticated Strategy: There are full-page and partial ad types for branding and lead generation, among other marketing goals. Depending on their preferences and consumption behaviour, ads can interest their consumers.
• A knowledgeable selection of an appropriate ad can deploy resources more efficiently and increase the return on investment.

Types of Magazine Ads: Purpose, Role, and Application

1. Full-Page Advertisements

• Definition and Objective:
  Full-page ads take the whole page of a magazine, meaning maximum visualisation. Since they are done strategically, one gets caught immediately to attract the reader’s attention through bold imagery, great headlines, and tremendous content. Due to their size, they help brands convey detailed information to convey a powerful message.
• The most effective way these ads can successfully deliver comprehensive messages or brand stories to target audiences. These can be used to unveil a new product, announce an event of great importance, or launch a marketing campaign. The expansive space allowed for creative freedom, enabling brands to articulate their narratives using vivid visuals and engaging texts.
• Real-World Application:
  A luxury car manufacturer with its latest model can run an open-page advertisement in a glossy lifestyle magazine. The two-pager, by way of analogy, would be equivalent to using glamorous pictures of the car in scenic locales, paired with compelling copy centred on excellent technology and performance, to reach affluent consumers with the message to help them become brand lovers.

2. Half Page Ads

• What is a half-page ad? What is its purpose?
  Half-page advertisements take up half the magazine’s page; therefore, there is a balance between visibility and costs. This is the right size for an ad to say whatever needs to be told without putting too much strain on the reader’s eye or budget.
• Purpose:
  Advertisements are meant to convey particular messages fairly succinctly. These may include promotions, special events, or product launches. Because of goals, this means that this advertisement can offer flexibility.
• Practical Application:
  A fashion retailer may use half-page advertising within a lifestyle magazine to feature its seasonal collection. The advertisement may be highly graphic, exhibiting the prevailing trends and a special discount valid only for a certain period of time. Such a form is markedly effective for catching the attention of the audience and putting them immediately into consumer action, such as visiting a store or shopping.

3. Quarter-Page Ads

• Definition and Purpose:
  Quarter-page ads take up only a small section of the magazine page, making them cheaper yet effective in communicating your message. They are also short, but they catch the reader’s attention.
• Application:
  Local businesses can use quarter-page ads to promote something or an event. They serve with the delivery of the message in due time, thus ideal for time-to-time offers or announcements about events happening in the community.
• Realistic Usage:
  A tiny coffee shop would place a quarter-page ad for its latest seasonal latte in the community magazine. The ad can appeal to the aesthetics of the drink by publishing some very attractive images and might have a great tagline; if the shop offers a discount, that should also go up. That is how a business engages its community through advertising while driving foot traffic into the shop.

4. Advertorials

• Definition and Purpose:
  Advertorials are specially created ads written in the style of an editorial to blend informative content with merely promotional content. This format enables brands to reach readers more meaningfully by incorporating value while subtly marketing their products or services.
• Usage:
  Advertorials are primarily used to inform and engage readers through a blend of informative content and promotion. Therefore, in their narrative form, a brand can build trust and credibility about what it’s offering.
• Real-Life Use Case:
  A skincare company would publish an advertorial in a health and wellness magazine discussing the benefits of using organic skincare products. The article would cover topics like organic natural skin care regimes but without overtly focusing on them and using the names of the company’s products within the text. Thus, it would educate the readers and gently push them towards considering the brand for their skin care needs.

5. Sponsored Content

What Is It?
It is sometimes called paid or branded content and must be labelled.

Sponsored content is a valuable information source or storytelling subtly intertwined with a brand message. Unlike traditional ads, this format focuses on the relevance and engagement value of the material presented to the reader.

• Function:
  Sponsored content aligns readers’ interests with relevant topics while advancing the product or service being pushed. It gives brands the chance to be thought leaders and to create an aura of truthfulness.
• Real-World Application:
  For example, a financial services company can establish content under the category “Smart Investing Tips for Millennials,” which gives the reader a practical finance tip while subtly tucking the services inside the article. This way, the brand is more effective in connecting to a much younger crowd, building credibility, and urging the readers to follow through on their offerings.

6. Classified Ads

• Definition and Purpose:
  Classified ads are text-based small adverts grouped into categories such as jobs, real estate, or personal services. Compared to other means of advertising, classified ads are relatively cheap and provide businesses and individuals with an easy way to reach targeted customers.
• Purpose:
  The basic function of classified ads is to connect buyers with sellers through brief information. Most of the adverts contain grouped contact data as well as short descriptions that enable the interested party to reach the adverts.
• A small business can advertise a classified ad in a community magazine to list job openings and even briefly describe the position. The company can also list its contact information. This simple method makes it easier for businesses to reach their community and attract potential applicants.

7. Back Page Ads

• Definition and Purpose:
  Back-page ads are placed on the rear page of the magazine, marked with high visibility and prominence. They are mostly used for high-budget campaigns and premium brands to ensure maximum visibility of the ad.
• Purpose:
  They are meant to catch the eye of the reader, as they are placed at the highest place. They are often used in brand launching campaigns, especially in special promotions or the release of significant announcements with which to leave a long-term impact.
• Real World Example:
  A blockbuster movie release can be advertised on the back page of an entertainment magazine, creating suspense among its spectators for when it will hit the theatres. The ad can include very dramatic scenes from the movie, a short, enticing slogan, and an invitation to readers to go watch it. This kind of ad receives maximum exposure and is sure to be remembered by potential viewers.

History of Magazines Used in Advertising

This is an aspect that business people also need to focus on.

1. Engagement by Ad Type
   • There are different types of ads which are suited to different demos and interests.
   • Knowledge about various types of ads helps brands to ensure that their communication is targeted correctly.
2. Branding Position
   • Ads in magazines help develop images for brands.
   • Differing levels of engagement across the various ad types influence consumer perception.
3. Cost Effective
   • Knowledge about ad types will help develop an efficient budget.
   • Proper choice of ad type leads to better returns on investment.
4. Creative Ideas
   • Every ad type provides different opportunities to be creative.
   • Engaging visuals helps to create brand recall and persuasion.
5. Ability to Track and Measure
   • There are various kinds of advertisements with numerous tracking options.
   • Measuring engagement aids in guiding future advertising directions.
6. Long-Term Success in Consumer Relationships
   • Advertising in magazines holds more credibility than internet ads.
   • Success in the type of ad used leads to long-term relationships with consumers.

Final Thoughts

Understanding types of magazine ads and their configuration translates to the appropriate usage of the configurations to aid in business growth. Summary of main points covered:

• Reach and Engagement: The choice of ad type can better relate to the target population, thereby boosting engagement.
• Brand Positioning: All forms of advertising work toward building a brand image in the consumer’s mind.
• Cost Efficiency: Different types of ads have cost implications. The budget can only be optimal. Making appropriate choices can only optimize the budget. Unique kinds of ads allow the value proposition to be communicated uniquely.
• Tracking/Measurement: Understood ad types can be used to aid in determining strategies’ effectiveness.
• Long-Term Consumer Relationships: Magazine ads that work build credibility and induce customer loyalty over the long term.

Conclusion
Understanding the distinct forms of magazine adverts is necessary for a business to maximise the potential of unutilised print media. Once the appropriate advert type has been selected, the marketing objectives will be achieved, the business’s advantage will stand out in a highly competitive marketplace, and growth will ensue.

In the marketing industry, billboard advertising is a towering presence, but understanding its expenses can be just as tall as the buildings themselves. Knowing how much money to spend on billboard advertising requires a thorough analysis that takes into account many different aspects. 

Every component affects the total cost, from length and visibility to billboard size and location. We break down the many moving parts that make into billboard advertising cost in this extensive overview. Examine the changing landscape of expenses related to various billboard formats, from digital and mobile billboards to more conventional static displays. 

Discover how geography affects prices and acquire knowledge about extra expenditures like manufacturing and design fees. Discover the meanings underlying the figures, arming yourself with information that will enable you to successfully negotiate the world of billboard advertising. 

Whether you’re an entrepreneur looking for effective marketing methods or an academic interested in learning more about the complexities of advertising economics, this breakdown offers valuable information about the costs associated with this massive marketing medium.

How Much Does Billboard Advertising Cost?

The cost of billboard advertising in india can vary greatly based on a number of variables, including the location, size, length, and attractiveness of the area. Prices may be higher in large cities like Bangalore, Delhi, or Mumbai because of increased visibility and demand.

A approximate estimate would be thousands of rupees each month for larger, more prime locations in major cities, or a few thousand rupees per day for smaller billboards in less conspicuous locales. For precise and current pricing information, it’s usually preferable to get in touch with advertising agency or billboard firms directly in the area you’re interested in.

The approximate price range for a small, conventional billboard in a few major Indian cities is as follows: Tier 1 cities (like Bengaluru, Delhi, and Mumbai): ₹15,000 to ₹50,000 or more per month, contingent on visibility and location. Cities in Tier 2 (Pune, Hyderabad, Ahmedabad, etc.): ₹7,000 to ₹20,000

When You Should Consider Ads On Billboard

Whether or not to use billboard advertising depends on a number of criteria, most notably your campaign’s objectives and target demographic. Billboards are excellent at reaching a large audience and raising brand recognition. 

Billboards are the most visible option when you want to make a big impression in a certain region. When introducing a new business, service, or product in an area that your target market frequents, take billboards into consideration.

Furthermore, the content of your statement is important. Your message can quickly capture the attention of onlookers if it is clear, powerful, and visually appealing. Consider employing billboards for ads that aim to quickly capture attention or that convey a memorable picture or statement.

The immediate impact of billboards is advantageous for seasonal advertising or messages that must be seen quickly, particularly during peak travel times. For example, advertising a limited-time deal or a holiday sale might draw attention and encourage action.

Additionally, billboards can strengthen brand presence when used in conjunction with a strong digital strategy. By incorporating QR codes or website connections, offline visibility can be turned into online interaction and sales by driving traffic to online platforms.

In the end, balance the expense of billboard advertising with its potential impact and reach. Billboards can be a potent addition to your advertising mix if your goals line up with their advantages, high visibility, instant effect, and geographic targeting.

Important Elements Of An Cost-Efficient Billboard Ads

The price of a billboard advertisement might change depending on the sort of billboard you buy, its size, and your location. Advertising companies typically bill based on impressions, or the quantity of times a viewer views your advertisement. Billboard impressions are calculated using factors like population density, speed restrictions, and the time of day the advertisement is run.

A quote you receive may be expressed in terms of cost per mile, or CPM. An agency establishes an out-of-home rating (OOH) that includes the following information in order to calculate your CPM:

1. Demographics

Key information about the individuals most likely to see your advertisement is found in their demographics. The age, gender, and socioeconomic status of the persons commuting through the area are all considered demographics. 

To place your billboard in front of the kind of clients you deal with, you might employ a demographic strategy. If you own a women’s apparel store, for instance, you may conduct research to determine a place where more women are likely to pass before investing in a billboard.

2. Strategic Timing

When it comes to billboard advertising, strategic timing is all about matching your campaign to times when your target audience is most responsive or engaged. Holidays, peak seasons, and occasions that inherently attract a larger audience are a few examples of this. 

For example, advertising beachwear in the months before summer or holiday sales in the weeks before Christmas can greatly increase the impact of your billboard advertisements.

It’s critical to comprehend the behavioral patterns of your audience. Do you know which days of the week or what times of day they are more likely to be out and about? Optimising the display schedule to align with these periods of high traffic increases visibility and possible impact.

3. Digital Billboards

Digital billboards are a revolution in advertising because they provide quickly updated, targeted, dynamic, and visually appealing material. Because of its adaptability, numerous advertisements can rotate, increasing exposure and allowing for the inclusion of various messages in one place. 

Additionally, they draw considerably more attention from onlookers than static billboards because of their capacity to show animations, films, or dynamic imagery. Real-time adjustments made possible by the digital format let advertisers customize their messaging according to the time of day, the weather, or regional events. 

This adaptability improves relevance and raises the possibility of connecting with the target audience. Furthermore, digital billboards frequently give comprehensive metrics that provide insights into interaction and impressions, enabling improved ROI assessment and well-informed campaign decision-making.

4. Circulation

Traffic that is most likely to pass by your advertisement is known as circulation. Traffic authority information can be used to calculate circulation. They are able to supply the overall traffic volume at the site of your billboard.

Determining circulation aids in estimating your advertisement’s possible exposure. Traffic authorities can help estimate the number of people who are likely to observe the billboard by providing useful data on traffic volume specific to the place. When it comes to placing ads for optimal visibility and impact, this information is essential.

5. Impressions

The estimated number of people who are expected to see the advertisement depends on the size, location, and even the speed restriction of the billboard. The impact of impressions on your billboard cost is significant. For instance, buying advertisements in crowded city districts is more expensive than doing so in rural areas..

Conclusion

Location, size, duration, visibility, and other factors all affect how much billboard advertising costs. When these components are broken down, a wide range becomes apparent, with costs drastically differing between areas and demographic groups. 

Higher traffic and visibility in larger cities and great locations translate into higher charges. Similarly, because digital billboards are so dynamic and eye-catching, they frequently cost more.

In addition, the length of your campaign has a big impact on costs. Comparing longer campaigns to short-term leases, the monthly fees are usually higher. The manufacturing costs for the advertisement design also need to be taken into account, since they may have an effect on the total budget.

The possible return on investment (ROI) of billboard advertising is still very strong in spite of these factors. The costs can be justified by its capacity to reach a large audience, leave enduring impressions, and increase brand visibility.

Even though billboard advertising might have very different costs, its suitability for a given marketing strategy can be ascertained by carefully evaluating the objectives, target market, and available funds. In order to maximize the effectiveness of billboard advertising within a larger marketing strategy, it is imperative to balance the costs with the possible reach and impact.

Frequently Asked Questions

1. How Long Is A Billboard Advertisement Appropriate?

There is no set length of time that is appropriate for a billboard to be up. The answer will change based on your budget and the objectives of your marketing strategy. The majority of billboard campaigns run several months, however they usually remain up for at least four weeks.

2. Do Billboards Truly Make A Good Financial Investment?

Depending on where it is located, billboard rentals might range significantly in price. Nonetheless, the advantages of billboards and the quantity of prospective clients they introduce you to almost always outweigh the expense.

3. What Makes Certain Billboards So Expensive?

Real estate is essentially what a billboard is. The building in question is a standing one that symbolizes both capital investment and commercial potential, or the capacity to make a profit. Building and maintaining them is expensive.

4. Are Billboards a Necessity?

Businesses have a rare opportunity to connect with a wide variety of customers through billboards. Although there are other advertising tactics that may offer more focused advertising alternatives, billboards have the potential to reach individuals you were unaware of and who may be in need of your goods.

A proper planning stage is required to start a business. Not only is it a procedural approach for investors, but it is also the mechanism that guides how a company should be run. However, most entrepreneurs tend to bypass this important step since they are overly excited about commencing their businesses. Still, 80% of businesses collapse after five years due to the improper lack of planning.

Important Topics to Note in the Introduction:

• Functional Areas organize activities in a manner that allows them to be handled by an expert with minimum wastage.
• Business plans are important for the understanding of both the managers and the investors.
• Compulsion toward a thorough understanding of business operations increases the chances of pre-planning success.
• Entrepreneurs forget planning as they get captured by exciting aspects such as product making.
• 80% of all business entities fail due to the lack of proper planning and management.

Finance Functional Area

Finance is highly associated with accounting but encompasses a much wider scope. The finance function includes planning, acquiring, and administering the capital of a firm. Finance managers should satisfy the short-term as well as long-term capital needs of a firm in such a manner that financing decisions truly improve the financial position of a firm.

Key Aspects of the Finance Function:

• Preparation of budget and forecast of future capital requirements.
• Coordinate funds so the operation can run effectively.
• Investment analysis to provide for long-term growth.
• Expenses management toward profits.
• Tracking and reviewing the financial performance for direction purposes.

What is a Functional Business Area?

A functional business area is a department or division of a firm specialized in performing certain tasks like finance, marketing, or customer services. Every functional area is responsible for keeping its part of the business on track to ensure general organizational success.

Characteristics of Functional Business Areas:

• Expertise specialized in the effective execution of work.
• Clear lines of accountability make accountability easy.
• Easy to scale as every department can expand with the company.
• Improves efficiency as employees with similar capabilities are together.
• Allows specialization, getting staff to become experts in their jobs.

What are the Business Functions?

Business functions are the activities that a firm performs. Divided in further detail, business functions can be categorized into core functions (functions wherein the prime purpose is the generation of direct revenues) and support functions (assisting functions to the core operations). These are crucial in running a venture successfully.

Types of Business Functions:

• Core business functions: These involve revenue generation through producing as well as selling.
• Support business functions such as HR and IT, which are sub-activities that help to support the smooth operation of the core functions.
• Finance functions that keep the company financially sound.
• Marketing functions that connect the business with its customers.
• Operational functions that ensure the delivery of goods and services efficiently.

Why Would a Company Organize by Functional Area?

Firms group their employees mainly due to functional areas so that they can exploit the employees’ special skills to the fullest. In such cases, specific teams are established, and work is done efficiently, on time, and properly.

Benefits of Organization by Functional Area:

• Increased productivity since every team specializes in certain areas.
• Streamlined management on areas falling within oversight.
• Knowledge exploitation increases due to the nature of knowledge sharing between teams.
• Proper resource allocation as teams acquire specific resources that fall under their needs.
• Improved scalability, with functional areas expanding alongside the business organization.

Core Functional Areas of a Business

There are six key functional areas in any business: strategy, marketing, finance, human resources, technology and equipment, and operations. Each of them is an important business function for the smooth operation of the organization.

1. Strategy

Organizational strategy is the brain that generates vision and mission statements, formulates the competitive landscape, and highlights potential opportunity routes for the growth of such an organization. A good strategy positions a business to gain success in its marketplace.

Key Elements of Business Strategy:

• Vision and mission statements set the overall direction for the business.
• SWOT analysis to disclose the strengths, weaknesses, opportunities, and threats of a business.
• Market analysis is used to understand the scope of competition or opportunities.
• Positioning and differentiation to position the company as unique in the marketplace.
• Goal setting to create long-run goals.

2. Marketing

Marketing is often known as the revenue-generating engine. It allows businesses to meet the target audience and understand what they need, which basically defines the positioning of a product or service. Proper marketing results in increased sales and a good client relationship.

Key Elements of Marketing:

• Designing a product that meets the needs of a customer.
• Market research enables an organization to observe emergent trends and opportunities.
• Product positioning distinguishes products within the market.
• Creating brand awareness attracts and retains a target customer base.
• A sales funnel brings customers through the selling process.

3. Finance

The financial function of controlling inflows and outflows in the business provides long-term stability in terms of daily expenses, budgeting, and various forms of forecasting. Finance is very important in both daily management and growth.

Major Finance Activities:

• Budgeting and cost control for business health.
• Cash flow management to run the operations and manage liquidity.
• Investment analysis aimed at effective resource distribution.
• Risk management to prevent financial shocks.
• Financial reporting to provide clear information for decision-making.

4. Human resources

Human resources (HR) deals with recruitment, training, and the welfare of the employees in the organization. HR ensures that the organization develops the right talent for the accomplishment of corporate goals and maintains employee motivation.

Key Activities of Human Resources:

• Recruiting talent that aligns with organizational goals.
• Training and development of employee skills to ensure better performance.
• Employee motivation through engagement programs and initiatives.
• Performance management to ensure employees meet expected standards.
• Compensation and benefits to reward and retain employees.

5. Technology and instrumentality

Technology and equipment refer to the tools and technologies needed for a business to function. From production machinery to marketing software, technology is at the heart of every business process.

Key Takeaways About Technology:

• Acquisition of the right tools enhances efficiency and productivity.
• Maintenance of equipment helps prevent breakdowns and delays.
• Software solutions deployment makes operations streamlined and efficient.
• Digital marketing tools help expand the customer reach.
• Outsourcing technology needs can be cost-effective in certain situations.

6. Operations

Operations are the lifeblood of a business. Various daily activities make goods and deliver services. Efficient operations ensure that products are produced cheaply and that services are delivered to meet customer expectations.

Key Elements of Operations:

• Process improvement for maximum efficiency.
• Supply chain management to ensure timely delivery of goods.
• Quality control to maintain product standards and customer satisfaction.
• Inventory management to avoid stockouts or excesses.
• Customer service to ensure satisfaction and loyalty.

Final Thoughts

The division of operations into functional areas ensures that experts carry out each task, increasing efficiency and efficacy. It outlines a solid structure for the management of duties, training, and knowledge sharing. Functional areas are vital in scaling a business and providing a competitive edge in the market.

Key Takeaways:

• Functional areas help increase efficiency through task specialization.
• Streamlined management allows for better oversight and support.
• Scalable growth through defined functional areas.
• Knowledge sharing increases in teams of experts.
• Success depends on coordinated work between functional areas to achieve business objectives.

What is outdoor and transit media branding?

Outdoor media is a form of media advertising which takes place outside the homes of people. That is, it is displayed in the form of billboards at flyovers, kiosks, digital billboards, hoardings, and signals near the road at the pedestrian path, the outdoors to be viewed by a mass population.

On the other hand, transit media branding also advertises outside, but it places advertisements on vehicles or transits which is why it is called transit media advertising. It is one of the prevalent ways of advertising for brands today. 

Outdoor advertising differs from transit media advertising

1. Billboard Advertising

It is found that around 83% of people do remember the OOH advertisements they view 30 mins before shopping. Billboard advertising is on a rise. We view it as constantly evolving and changing advertising. In a highly digital world, hoarding advertising is done to provide a more realistic, immersive, and engaging brand experience to consumers. Billboard advertisements are stationary whereas transit advertisements like bus ads, auto rickshaw ads, or metro ads are non-stationary.

2. Street furniture

Street furniture is another popular form of OOH advertising that targets public-use furniture. For example, covering the sides of benches or a telephone booth. It is located in proximity to places where the brand’s target audience is present and gives customers an eye-level marketing experience. Street furniture advertising which is a form of guerilla marketing is restricted to specific places or residences. Whereas, transit ads are constantly moving in and around the city, traveling to the deepest corners of it.

3. DOOH Advertising

Looking at the emergence of digitalization in India, digital billboards are slowly making space for themselves in the Indian OOH industry and are allowing space for advertising that is even more striking and offers more space for innovation and creativity to brands. DOOH billboards have instilled customer engagement and interactivity over time. They display real-life graphics in simple yet super-engaging ways that connect with the human emotions of the average consumer. DOOH ads can be dynamic and can even be placed on transit vehicles. However, the majority of DOOH ads in India currently are non-transit ads and mainly cater to billboards, kiosks, or digital online ads.

Explore more outdoor advertising options you can invest in today

Types of transit media branding

1. Auto branding

Auto branding is a transit media branding done on auto-rickshaws. The brand is covered in the form of a printed flex around the auto-rickshaw. Auto branding advertisements are also called auto-hood advertisements. An average auto rickshaw in India runs 150 km and records more than 10,000 impressions a day making it one of the ideal choices of advertising for emerging brands and businesses. Vehicle advertising is shown to boost your brand name by 15 times as compared to other OOH advertising media

2. Metro branding

Metro and train advertising is a public transit branding method that involves advertising that is done in and outside metros or onto metro station assets. Metro station branding, metro full-wrap branding, and inside metro branding are great ways to target a more urbanized population. Commuters who regularly travel in metros and even trains for commutation purposes, tend to notice the vehicle’s outside branding wrapping. Be it while waiting at the platform or while looking around, metro and train branding is an effective way to catch your target audience’s attention and build a strong top-of-the-mind brand recall.

Metro branding is one of the forms of transit media advertising. If you wish to target even more commuters or corporate, working crowds, you can consider station branding as well. 

3. Bus branding

Bus branding is another kind of advertising wherein private and public buses aid in promoting the brand throughout the city or country. Bus branding is done through branded bus posters, bus wraps, backlit panel advertisements, advertising on bus sides, and bus seats. Also, a digital screen could be fitted inside the bus to engage even more consumers. An average urban bus travels around 150 to 300 kilometers per day covering 50K to 60K miles a year. The advertising mileage buses have proven to give is one of the main reasons why you will mostly see large-sized brands such as LIC, HDFC, Sony TV, or even top FMCG companies like Nestle, Hindustan Unilever doing regular bus branding campaigns to reach their target market. 

4. Cab branding

Cab branding is a way of advertising your brand through cabs such as Uber or OLA or taxis. Cabs can act as mobile billboards, helping you target a more corporate audience. Cab branding is done by wrapping a poster or flex at the back, side panels, front or whole body of the cab. It increases brand visibility and helps in creating a better and stronger brand identity. Cab advertisements such as Uber or OLA ads are relatively less costly as compared to other transit media branding options such as metro branding or train advertising.

Advantages or benefits of Transit Media Branding

1.  Transit media branding has a geographical plus point

Transit advertising is a wiser and smarter choice when it comes to local branding. Brands can make  more out of their marketing budget by doing local branding to reach their target market. 

 They can select the market portion they desire to target and then place their ads on buses or trains in that specific region. Transit advertising is one of the highly classified mediums of advertising which is powerful for targeting the local consumer of a region. When a business decides to place transit advertisements in a select location, it is actively reaching out to people of a select demographic characteristic and background. For instance, a local restaurant advertises special offers on a bus stand that the customers often visit to reach that locality. This would help them be aware of the offers and products the place offers. This would in turn increase the customer footfall. 

2.  Transit media branding is cost-effective

Transit media advertising is like a large blanket spreading over a larger proportion of potential customers. It allows greater customer activation and acquisition at a lower cost. Therefore, transit media branding is one of the highly chosen methods of advertising for brands and businesses of all sizes. Unlike billboard advertising, you don’t need lakhs of rupees of budget to get started. 

3. Provides you with long brand exposure time

While traveling in a bus or a plane, it is observed that people spend time noticing the brand around. For example, if you are on a seven hours flight and you see a brand wrap on the front seat, then you are likely to give it your attention both consciously and subconsciously. This is how it works. Even if it is a bus stand or a metro ride that displays your brand and that people use every day for traveling to work or other commutes, it aids in granting a longer exposure period. This would in turn make people refer to and choose your brand the next time they go shopping. Train advertising with full wraps is highly beneficial for brands. People following the same path would get your brand inside their minds without any effort, simply because it is displayed every day.

4. The coverage area is large in transit outdoor branding

Be it a bus or a cab, it is used by people for traveling almost all the time of the year. So when they enter or travel different streets or follow a particular route each day, so does your brand and that helps build a strong mind recall among your target audience. Transit media advertising facilitates effective brand activation through vehicles. For example, a bus with full wraps would display the brand in large size making it almost impossible to unsee for your target customers. Also, transit vehicles in India travel an average of 40 to 60 KM a day giving thousands of impressions. Transit media branding can help you spread your brand  across a large geographical horizon repeatedly to build a good brand recall

Disadvantages or Cons of Transit media branding

1. Transit media branding depends on the public’s state of mind

We are humans and thus a collection of emotions. It is quite possible that at one point, an individual may not be in the mood to reflect upon and look around an advertisement. For example, a person sits on the bus and goes on to read a novel or take a nap. In this case, the purpose of transit media could remain quite defeated.

2. Routes may change overtime

A mode of public transport may not always take one way. According to the needs of the current times, the path of public transport is likely to change. During this time, it may not be able to cover a particular segment of the population.

3. Limitation on the creative front

Transit media cannot be highly customized and that is a disadvantage if we look the other way around. It is quite possible that at times the people who view the transit media advertising may not have a certain perception, need, or behavior of purchasing the particular product. For example, if a sports products ad is displayed to old-aged people, then they would never have the lifestyle of playing a sport actively at the age of 80. This is where there lies a boundary. 

Conclusion

From the above key points, we can infer that while transit media advertising brings with it certain disadvantages, it is still quite effective in the long run. And today, various brands as discussed above are taking the help of transit media advertising to make their brand known to both local and non-local audiences. Transit media is not restricted to reaching one segment of the population but spreads the message throughout. Also, the cost involved is less compared to other advertising methods. Transit media acts as a moving brand billboard and it cannot be switched just like a television ad or even a digital online ad. It is seamless and offers brand visibility and brand activation in many ways!

Ginger Media Group is an established marketing agency that has done offline marketing for giant companies like OYO, Uber, Gillette, Unilet, & a lot more

Our agency focuses on a 360 degrees marketing approach that is customized to fit the requirements of our customers.

Checkout our transit media branding services

CONTACT

If you want to run an effective transit media campaign for your brand

Then contact us at,

+91 990 247 8800 or email at – contact@gingermediagroup.com

Call centers surely solve that problem. With medicare companies having hundreds of clients across the globe, it gets tough to keep a track of them. Also, for a practitioner providing services at numerous centers, keeping a track of the patients’ appointments, and due dates of renewal of prescriptions can be an enormous task. Call centers designated for healthcare solve this issue and ensure doctor-patient contact. They help the patient feel that he is being taken care of. 

In the following article, we try to shed light on the importance of call centers in healthcare and the gigantic impact they have on marketing.

Patient Follow-ups

Call centers help in following up with patients to ensure that the patient feels satisfied with the service or would like to see some improvements. They also help the doctor know if the treatment prescribed has worked and also about any adverse events that might have occurred during treatment. They help in monitoring the progress of each patient and ensuring that the patient feels that he/she is as important to the doctor as any other patient. They make a patient feel that the doctor does remember them and build a rapport. 

This helps inform the patient retention rates as the patient is 40% more likely to return to a practice or a setup that did go the mile to follow up with him/her.

Check-up Reminders

Some patients suffering from chronic illnesses like diabetes, thyroid-related issues, and endocrine abnormalities require regular follow-ups to discuss the progress made and also to decide the course of future treatment.

These patients require regular checkups to adjust the dosage of their medications as well making follow-ups and future appointments immensely important for them. In such a situation, a patient prefers being reminded about pending checkups as it helps him/her stay at the peak of his health and prevent complications from developing. Such patients prefer to be clients of a setup that follows up with them and does send them reminders about pending checkups. This not only improves patient satisfaction scores, and patient acquisition but also patient retention rates increase manyfold.

Improved Patient Engagement

Call centers improve patient engagement by following up with patients, providing prospective patients with a means to get in touch with their doctors, and getting some teleconsultation on the move! With the pandemic striking the world out of the blue, call centers certainly provided people with a very good means of getting information, booking appointments, and even getting hospital beds. Call centers were a sigh of relief amidst the fiasco going around. Hence, call centers can improve patient engagement in a variety of ways ensuring that all patients get the information they need and also have ease in booking appointments.

Improved Patient Management

With regular follow-ups and easier ways of enquiring about concerns, patient management has improved when it comes to healthcare. Call centers help in better management by ensuring that patients can contact doctors to clear doubts while easily booking appointments. Proper time allotment for each patient, and having proper details about the course of therapy and follow-ups certainly improve patient management while improving the quality of care provided to the patient.

Optimal Return on Investment

Call centers provide an optimal return on investment, almost 3:1. This helps build brand loyalty as patients tend to return often or newer patients tend to join the healthcare setup often. Everyone wants to be treated by a physician who cares and follows up with them. Call centers provide numerous ways of engaging with the patients and boosting satisfaction rates. This certainly helps get a good return on investment or lower patient acquisition rates thus, improving revenue generated by the healthcare setup. 

Access To Specialists

Since many doctors who are specialists are not easily available or require special appointments, at least 2 to 3 weeks in advance. Call centers help in connecting us with specialists via phone calls or even help in booking appointments especially. They were also very useful during the pandemic as people had the liberty of getting connected to their doctors through a simple phone call. This helped bring down the panic as well. It helps reduce patients’ anticipation and anxiety.

Conclusion

Call centers have certainly become very popular in healthcare because of the amazing return on investment they offer. For the patients, they come as a blessing as they help them stay connected to medical care 24×7. They have made getting medical care radically simpler.

Call centers have also improved the doctor-patient relationship and have provided the doctor with newer ways to stay connected to the patient and improve satisfaction rates.

They also help save time as they improve patient management thus, making the process very organized and very simple for both the patient as well as the doctor. 

To sum it up, healthcare call centers provide an amazing marketing method. They are the need of the hour in healthcare to make sure that your practice stays on top of the charts always.

Not everyone has the time to brainstorm ideas and work on their implementation, especially if you are a clinician. No worries! We have your back!

Please feel free to drop us a comment to suggest what would you like to see more of.

If you are a medium or a large-sized business in India, looking to do sustainable, profitable, effective offline marketing, OOH advertising, BTL activation, auto branding, bus branding, RWA, or anything that has to do with traditional media and offline marketing, branding gives us a call at +91-8884442846 or drop us an email at contact@gingermediagroup.com.

We would be happy to assist you.

Having a good website that is easy to navigate and attracts a lot of customers is a must these days. But, it is of utmost importance that those clicks do get converted to potential sales and your hard work bears fruits. 

Not all clicks do convert to sales and that is pretty natural. But, we shall try our best to ensure that they do and for that, we bring to you this article on how to boost your eCommerce conversion rates.

Use Proper SEO Guidelines

Usage of proper SEO guidelines will certainly help you make your website better and get good footfall. With more clicks, the customer acquisition rates fall and it boosts your revenue. 

They will also help your website be among the top search results so that almost all customers looking for that specific product do land on your website.

Better usage of SEO guidelines also includes the usage of certain keywords while putting your products or blogs out. They will help your product land on the top and make it easier for you to compete with your competitors. This will definitely improve footfall on your website and boost your eCommerce conversion rates. 

Make your website easy to Navigate

An easy to navigate website gets more clicks and the customers tend to order more products due to the same. Easy navigation fosters better conversion rates. If a customer can save time while ordering a product he/she is ought to be bacon your website whenever they are in need. In today’s fast-paced world, time is money.

If you can order a product within 2 clicks you ought to buy more products from that particular website in comparison to the website that takes a long time to navigate.

Smash Magazine has some great, actionable ecommerce website optimization tips – Read them here

Boast about your Customer Satisfaction Rates

It is very important to feature your customer satisfaction rates as better CSR gets more clicks. People tend to trust websites with better satisfaction rates more. Featuring reviews on your websites will also help as it will help potential customers know the ease that existing customers get. It also helps build customer trust and gets you more clicks while doing so. It is an excellent example of intelligent marketing.

Also, word of mouth definitely plays an immensely important word and costs nothing to the marketeer. It is very important to keep up with the existing customers and treat them well because they tend to spread the word about our product and help get more audience while doing so. It also keeps our patient acquisition costs low, thus saving money while generating revenue. 

Customer reviews not only helps in SEO but also builds trust and credibility which both are an essential factor that leads to sales. Several tools such as Reevoo, Bazaarvoice can be used to showcase reviews on your ecommerce website. Also, since the consumer attention span is already low, try to make your review process more quicker. The ratings system works the best in this case.

Reducing Shipping Times

In today’s fast-paced world, it is important to ensure that your products are delivered the fastest. Lesser delivery times tend to make it easier for people to order your products. Since many people make last-minute purchases, smaller delivery times will help people order your products more thus boosting your eCommerce conversion rates. 

Shipping products faster makes the customer feel safer as well while ordering your product. This also helps spread goodwill about your brand by the word of mouth and will definitely boost your sales.

Also, featuring good pictures of your products on your website, making sure only top-notch stuff gets featured will also help your website get more clicks and hence boost your eCommerce conversion rate.

To reduce your shipping time in an ecommerce business, you can incorporate some ways to manage your retail inventory. Using intelligent analytics to forecast demand, having close tie-ups with wholesalers, suppliers and manufacturers and carriers, offering strong customer support, creating a refund policy are some of the ways you can reduce the shipping time for your ecommerce business and eventually grow your ecommerce sales.

Provision of Multiple Payment Options

Providing your customers with multiple payment options can help them place their orders with ease which will boost your conversion rates.

In today’s world, there are a variety of payment options available. Not everyone uses all of them, everyone might be comfortable with a different means of payment. Providing your customers with the ease of choice and navigation on that front will help you boost your eCommerce conversion rates and boost sales.

Conclusion

Keeping all the above points in mind will help you bring more people to the end of the eCommerce conversion funnel and make them potential customers of your brand. Most of the above-mentioned methods are also marketeer friendly and won’t raise the costs of marketing much. If they are kept in mind while meticulously designing your website or running your brand, they will definitely help you boost your eCommerce conversion rates.

It is very important to keep in mind that your eCommerce conversion rates surely depend most on your customer service experience and views about the same. So, definitely keep the same in mind while designing or running your eCommerce brand.

Intelligent marketing can help you boost your sales and provide you with more economical ways of boosting your eCommerce conversion rates. However, we at Ginger Media Group do understand that not everyone can be good at marketing and hence are here to aid you in the same!

Please feel free to drop us a comment to suggest what would you like to see more of.

If you are a medium or a large-sized business in India, looking to do sustainable, profitable, effective offline marketing, OOH advertising, BTL activation, auto branding, bus branding, RWA or anything that has to do with traditional media and offline marketing, branding, give us a call at +91-8884442846 or drop us an email at contact@gingermediagroup.com.

We would be happy to assist you.

But how can you stand out from them?

When you enter a local market or advertise in a local area, everything from content to design to strategy should be customised according to the locality. It is imperative to observe, analyse and study the culture and the ways people in local areas comprehend ads.

Advertising in Delhi┃5 Best Places to Advertise

The local campaigns can give fruitful results to your business if your brand is visible enough on the physical aspect and resonates enough on an emotional aspect to stand out in the minds of the local audience.

Keeping the same ideas, we have brought you a list of the 5 Best places in Delhi you can consider to advertise your brand locally.

Advertise in Old Delhi, Chandni Chowk Market

Chandni Chowk had never failed to experience a crowd of people of all age groups.

The market is one of the most famous markets in Delhi and always has foot traffic for one thing or the other. So, without any second thoughts, the Chandni Chowk market could serve as a great location to advertise your brand locally.

How to go for advertising here?

You can place kiosks, billboards, backlit panels, metro branding as well as digital billboards to get your brand in the eyesight of street traffic. Metro stations are no longer less than those consistent visiting places we all go through. Therefore, such branding could be highly effective.

Advertise in Connaught Place

From the top brand shops to local advertisements, Connaught Place was and will be the centre of attraction for the people of Delhi. The place holds abundant importance not just because of the wonderful restaurants and shops it has, but also because of the residents of Gurudwara Bangla Sahib ji .

How can you advertise here?

Connaught Place has a few bus shelters which are visited by several people every day. Thus, an effective bus shelter branding could be inherited. At the same time, numerous locations for attractive billboards can be found. The people who have come either to shop or dine would definitely notice these attractive hoardings. The locality has an auto rickshaw spot that has many autos waiting for people to ride into. Hence, again serving as a great place for auto branding.

Advertising in Karol Bagh

Karol Bagh market has been a market that provides everything at a minimal rate and the list of everything includes clothing, accessories, food and other items of importance. It is a prominent choice for wedding ceremonies and celebrations

Besides, being the oldest shopping market, it has definite and reliable street traffic.

Well, this is what makes it a suitable place when you want to advertise your brand locally. You would not just get a lot of street traffic on weekends

But each day and at the same time, enough space to advertise your brand.

How can you advertise here?

You can put hoardings, billboards and even effective DOOH marketing here.

The huge displays would engage ‘product-seeking customers’ and give a good reputation to your brand, helping you grow your sales and business.

Advertising in Select City Walk

Whether you agree or not malls for Delhites are the perfect destination for fun, amazement and celebrations. Select City Walk Mall, situated in Noida is a splendid people gatherer. People visit the mall to shop, dine, watch movies or just stroll around.

How can you advertise here?

–Using events and live demonstrations 

You can run various campaigns and at the same time organise tie-ups with these malls and strengthen your brand name locally. In this way, you can invest in getting positive information about your brand right inside the minds of people.

–Back-lit panel

Back-lit panels can be placed inside or outside the mall, thereby helping to gather consumer attention.

–Digital billboards

Digital billboards play an important and active role in gathering a target pool of customers. 

–Pos displays

They could aid in expanding the customer base through attractive designs and content frameworks.

–Run a proper OOH campaign

OOH, campaigns can benefit from getting the audience’s attention of several age groups. As people of different age groups visit these malls.

Advertising in DLF Mall of India

Noida continues to be an SEO (Socio-Economic Zone) and a prime city in the capital of our country. Besides, DLF mall is a highly famous place for both residents and non-residents. The wide variety of shops and cheerful environment here never fails to attract people from different parts of Delhi. There is a great advertising scope here. 

How can you advertise here?

-You can advertise both inside and outside the mall.

-Backlit panels, long and stunning drop downs, an effective digital screen, and a standee could be used to display advertising

-A facade outside the mall building could be an effective medium

-Another type of advertising that can be done here is elevator advertising. When people enter an elevator, they are more cautious and less distracted. This makes elevator advertising effective in raising consumer awareness. It would be a low-cost and high-return marketing idea.

Branding should never be a mere task. It is something which has its own nuances. You not only have to position your product in the minds of consumers but also spread awareness of how you’re different. On the flip side, marketing is more about understanding the target audience and reaching them at the right place, at the right time. Offline marketing in Delhi when combined with strategic branding can help you achieve your business goals faster.

Those are only a few of the places in Delhi you could be advertising at. There are hundreds and thousands of such places in this dynamic city.

Let us help you do outdoor advertising in Delhi. Dial +91 990 247 8800 today.

Buses have been a major public transport in Delhi today. Their impact and reach are large and widespread. Buses in Delhi are one of the commonly used public transport. Now, governments are also said to put more focus on electric buses. It was also noted that Delhi would start receiving its first fleet of 300 e-buses from January 2022.

Bus branding as discussed before offers multiple brand placement opportunities; Full wraps, Back side branding, inside bus branding, and side panel bus advertising.

Benefits of bus branding

• The best part of bus advertising is that it is unavoidable. The students, professionals, average consumers sitting on the bus, the pedestrians travelling or commuters travelling through their personal vehicles or the people standing near the bus stand, all tend to observe the bus advertisement in an unavoidable manner.

• The element of bus branding being outdoor advertising helps in connecting audiences on a social level. It is a great way to enhance daily brand engagement by a definite amount. 

• The viewership in bus branding is higher due to the long bus routes.

• It reduces the cost per view, making it an affordable marketing technique.

• They also offer repeated exposure, in the case of public buses that have a fixed route every day.

• Bus branding advertisements are eye-catchy. The wide and clear display helps in grabbing the attention of the people quickly.

Bus branding is viewable to everyone and not just potential customers. For example, a bus shelter advertisement would not only be seen by the bus riding people but also by numerous people who have simply come near that location including pedestrians. So this makes multi-dimensional and cross-sectional advertising.

Location plays a very important role and is often underestimated. When you choose to advertise, the areas of urban locality can be quite helpful and dynamic to support. Either you choose the alternative of illuminated or non-illuminated advertisements, in accordance with your needs and budget-bus branding can be your take. Bus stop advertising is a good way to make sure that your ad gains excellent exposure to pedestrian and vehicle traffic in those busy streets of urban areas.

5 popular bus stations for bus branding in Delhi

Bus branding in Delhi is a commonly used marketing medium of advertising due to the large network of buses connecting the different parts of the country. Delhi has one of the major bus transportation systems in India.

Here are 5 popular bus stations in Delhi.

1. Bus branding in Delhi’s ISBT Kashmere Gate

ISBT Kashmere Gate is a popular bus station or location for daily commuters to catch buses. Being a vast and one of the world’s oldest bus stations in Delhi, it could be a great place to advertise your brand. Being one of the most highly used bus stations in the country, this place experiences a diverse range of target audiences. From college-going students, and corporate professionals to an average middle-class consumer. Doing bus branding in ISBT Kashmere Gate can prove to be fruitful for brands.

2. Bus branding in Delhi’s ISBT Anand Vihar

It’s spread over 25 acres of land since 1996. It connects Delhi to Uttar Pradesh and Uttarakhand, giving space to audiences of other cities as well. So your brand can actually travel to the cities of Uttar Pradesh and Uttarakhand and touch the local audiences there as well. This bus station provides a wider reach for brands looking to scale their marketing and advertising efforts. If you’re a large-sized B2C brand then advertising in ISBT Anand Vihar can be a great marketing solution for you

3. Bus branding in Delhi’s ISBT Sarai Kale Khan

Another popular bus station in Delhi has around 60 trains going every day. So be it bus branding or branding at the station, it could be highly effective. The fixed route it has would provide repetitive exposure every now and then. ISBT Sarai Kale Khan station is a major bus terminus in Delhi attracting commuters and visitors from South of Delhi. It was also in talks to be integrated into the metro line of the country.

4. Bus branding in Delhi- Madhuban Chowk Bus Station

Madhuban Chowk bus station in Delhi captures the foot of all people residing in North Delhi, making it an effective branding option and area to do bus branding. When people are waiting for the bus or riding it, they tend to observe and absorb information better. So that is how your brand can travel along in the minds of people.

The bus station also is a very busy intersection of Pitampura in North West Delhi and has a very busy metro station as well.

5. Bus branding in Delhi- Tolstoy Marg

It is another popular bus stop located at Connaught place which is in the heart of Delhi. This geographical location always has numerous people visiting and shopping around. So an effective bus branding, with a clear graphic outlay and catchy ad copy can be great for generating a good ROI on your marketing efforts.

To summarise better, bus branding is a way to increase audience engagement through a larger display and a greater frequency in all. It constantly paves away in the minds of the local population (students, teachers, working-class people) who everyday travel by buses. The concept of increasing the frequency provides a strong brand recall.

So yes buses are..in simple words. quite non-missable!

Let’s do bus branding for you in Delhi. Contact us at +91 990 247 8800

We are a leading offline marketing agency in India that has worked with clients like OYO, Uber, Zomato, VIBGYOR & many more.

You’ve worked hard to get here and suddenly you feel like there’s someone in the market who is as good as you? Though they say competition is friendly, sometimes it can become downright scary.

Although there are plenty of reasons why businesses fail, lack of differentiation is the foremost one.

For example, if you’re running a tattoo parlour in a prominent area with stiff competition, what do you do to draw people to your studio?

In an environment where heavy competition thrives, you need to give your target group a reason to choose you.

Instead of marketing yourself as a generalised tattoo parlour, how about telling your prospects that you specialise in one particular area of practice?

‘We specialize in all types of tattoos’ can be changed to ‘Lettering Tattoo Specialist. Well, you see it’s all about adding a dash of personalisation to your communication.

5 Incredible Ways to Stay Ahead of the Game

1. Get a unique personality 

You cannot possibly stand out in a booming market if you’re not unique and genuine. Even though you offer the same products as your competitors, you need to offer your prospects something they’ve never witnessed before. Coca-Cola’s personalised marketing campaign to win customers by involving them in the story of their brand is a fitting example of giving your messaging a unique personality.

2. Deliver extraordinary service

The belief that customer service only matters in the service industry is a myth. Every customer demands great service if they’re paying for something. Think about how you can offer great service that goes far beyond what your competitors are doing. Indian pharmacy retailer, MedPlus has mastered the art well. Each time a customer’s medicine dosage is diminishing, they send out alerts reminding them that they need to restock. After that experience, why would anyone buy their medicines anywhere else?

3. Have a cause

If your brand is involved in something that gives back to the community, share this with your customers. This may be a reason why a customer will purchase from you instead of your competitors. Plus, it enhances the ethos of the company and creates a feel-good culture.

4. Offer a guarantee

If a customer orders something online, they want it to reach their doorstep as soon as possible. Another way to break through the clutter is by adding some form of assurance to your marketing messages to show your customers that you truly care about their satisfaction. If you are confident enough to guarantee next-day delivery, your customers will definitely choose you over your competition.

5. Provide a reason to return

Now that you’ve managed to draw customers to your business, you need to make sure you’re able to retain them. How about giving them a discount coupon that they can avail of on their next purchase? Look for opportunities to incentivize your customers to return.

Instead of getting intimidated by your competitors, utilise your resources to draw customers to your business. This will truly make your business stand out.