Myra School of Business is an innovatively designed business school established in 2012 at Mysore. With a global curriculum, the B-school offers a truly international learning experience in India. The offered programmes include PGDM, PGPX, Global MBA- Dalhousie University and PhD- University of Mysore.

College Marketing by GingerCup

MYRA approached GingerCup with the aim to increase brand awareness and pursue institute branding through paper cup marketing in Bangalore among their target group which was mainly college students, corporates and IT professionals.

We were looking to target men and women in the age group of 21-40 years. The paper cup marketing campaign ran in degree colleges and corporate offices in Mysore and Bangalore.

Going abroad for higher studies after under graduation is a trend these days. There are some people who can afford it, while some cannot. With branded paper cups, GingerCup wanted to target individuals who are looking for quality education that is at par with international standards at a well-reasoned price. Pursuing higher education at Myra gives students an outstanding faculty line-up sourced from top B-schools of the world, stunningly beautiful campus and a cutting-edge global curriculum.

Why Institute Branding Matters?

The main reason behind why we’re targeting corporate offices is because we want to reach out to the parents of the students who are going to pursue higher studies. When it comes to making education choices, parents are a prime marketing demographic. They are the ones highly involved in the admission process and the overall college experience. Parents are both influencers as well as co-decision makers when their child is choosing a college. With branded paper cups, GingerCup aims at chasing the parent who has the purchasing power to afford an education for his/her child.

Top IT professionals such like Narayana Murthy and Azim Premji have secured their master’s degree from business schools of high repute.

Today, there are multiple post-graduation and master’s options available. Choosing the right course can be a difficult task. Sometimes, students don’t even know what courses a university has to offer. In such cases, colleges and universities should use branding on paper cups to advertise their programs. Creative paper cup marketing focuses on a small group of highly targeted customers. This type of creative marketing can help students choose the perfect program for their career.

Major universities, top MBA colleges such as XLRI – Xavier School of Management or Indian Institute of Management, colleges offering vocational courses for IT professionals, preschools and international schools such as Dhirubhai Ambani International School or any other educational institution can use paper cup marketing for institute branding.

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