• Offline marketing is a need for online visibility.
• It reaches out to possible customers that are not yet connected to the internet.
• A blend of ancient techniques and modern strategy.
• Local participation is possible.
• Different approaches enhance the efficiency of marketing.

If you are looking for how to make your web brand or store visible, in this article, we will look at the 8 top offline marketing ideas that you can use to help make your brand more visible and successful.

What Do You Mean by Offline Marketing?

Offline marketing corresponds to old-fashioned, non-digital ads. A few examples include direct mail, television or radio ads, print ads, trade shows, and billboards, among others. Offline branding benefits firms that would like to target products for customers in a particular local area and for firms that have a specific targeted audience.

Offline marketing for an online store is viral and generates brand awareness, increases sales, and catches leads. Before going offline marketing, one needs to first know the necessity and the target audience for it. Also, the kind of channel through which to reach the target and measure the return on the campaign can prove to be crucial in undertaking more effective campaigning.

• The older methods of advertising still have value.
• Increases brand awareness among local markets.
• It helps to target specific audiences in an effective manner.
• It supports lead generation, and sales continue to increase.
• It requires understanding audience needs and channels.

Why Online Brands Choose Offline Marketing?

Now that we know what offline marketing is, let us see why online brands should choose offline marketing ideas. Brands online should choose offline marketing ideas so that they can reach the audience more and promote their products. Offline marketing activities offered to an online store include print advertisements, television commercials, radio spots, billboards, and direct mail campaigns, which are some of the most effective tools for reaching customers.

For instance, offline marketing activities can create recognition, credibility, and even trust regarding a brand. Moreover, these activities attract more traffic to an online store and generate more sales. A brand can really make a very robust and well-integrated marketing strategy by integrating old-school offline marketing activities with an online presence.

• It combines online and offline strategies to target a bigger population.
• It increases the number of people who recognize and know about a brand.
• More traffic to online stores.
• Helps to establish customer confidence and loyalty.
• Various media for audience engagements.

Top 6 Offline Marketing Ideas for Online Brands

Online stores are very popular among brands to get their customers to connect with them easily. For offline marketing, however, there is more than one way to do it, just like other businesses. Here are the top 6 offline advertisement ideas for an online store you might want to try:

1. Offline Marketing Event

Hosting a promotional event to promote your e-store is, without a doubt, the best way to make potential customers know more about your e-store. It can be a product launch, a demonstration of products, or even a seminar related to your industry. An event helps build relationships with the customer and provides an opportunity for people to discuss your store.

Plan and prepare a marketing strategy to maximize your event. Find the venue, target audience, type of events, and promotional activities needed.

• Create interesting events to attract potential customers.
• Focus on product demonstrations and seminars.
• Build relationships through personal contacts.
• Formulate an all-inclusive marketing plan.
• Make use of feedback from the attendees for future improvements.

2. Sponsor Local Events and Charities

Sponsor local events and charities to create exposure for your online store, like sponsoring sports tournaments, concerts, festivals, and many more. In doing so, you can further use this platform to strengthen your relations with other businesses and create a better impression of your online store in the world.

You can sponsor charities and give back to the community through good imagery for your store. This may finally be an effective way of showing your customers that you care about the community and want to work to make it a better place.

• Increase local sponsorship brand visibility.
• Develop relationships with community organizations.
• Charity associations promote your brand positively.
• Meaningfully interact with your target market.
• Donate to establish goodwill and loyalty within the community.

3. Flyers, Posters, and Brochures

You can promote your online store in the local environment with the help of flyers, posters, and brochures. This will let people know about your store, and subsequently, visitors may come to your site. Your advertisement should focus on what you have to offer—your goods, services, or promotions.

In the flyers, posters, and brochures, come up with catchy and informative messages. You should add a call to action as well as a link to your website for easy access by people to get more information regarding the store. The materials can also be used in promotional activities, giveaways, or contests.

• Create eye-catching and informative promotional materials.
• You should use direct mail effectively to reach local customers.
• Make it easy to visit websites through calls for action.
• Include designs that will make it quite attention-grabbing.
• Create interest using giveaways or contests.

4. Giveaways and Contests

One of the many ways you can use free products or services to drive in more people into your online store is by giving out free things. It could attract a new customer and be an appreciation tool for those already making purchases. This has always been a sure way of establishing customer relations and inviting them back into your store.

Plan a marketing strategy on how you are going to execute giveaways and contests in an efficient manner. Decide on which giveaway or contest you will use, the customer to target, and what will encourage people to participate. Use social media to improve word-of-mouth for your giveaway or contest and increase interest further.

• Attract customers with innovative giveaways and contests.
• Show gratitude and appreciation to your existing customers.
• Social media for more engagement and visibility.
• Set the rules and regulations for participating in it.
• Analytics should be calculated to determine how well a promotion is performing.

5. Print Advertising

Print advertising of an online business still goes a long way in promoting your brand. Take print ads in newspapers, magazines, or any other form of publication for greater exposure to your brand. This will be a sure-shot way of getting larger audiences and bringing leads into the result.

Print Ads: Make them small and concise. Limit the message to a single headline, then make it obvious. Photographs can capture peoples’ imagination. And don’t forget the website address in the ad, either.

• Print ads are visible and straightforward in statements.
• Use a one-point message that says something.
• Use multiple publications to reach your prime target.
• Capture attention with relevant photographs.
• Always include contact information and website links.

6. Advertising on Television and Radio

Advertising your online store on television and radio is another way you can make your shop very visible. This strategy can reach the largest population and advertise your brand. As you are writing compositions for these media, aim at a slogan and the use of attractive photographs that will draw the attention of the viewer.

Advertising on television and radio is very costly. Hence, you need to have a plan for your campaign within a specific budget. Consider the target people, type of advertisement, and locations you will run your advertisements. You can use analytics and other metrics to track campaign performance and determine the effectiveness of your campaign.

• Advertise on television and the radio to reach a higher number of audiences.
• Develop catchy slogans and visual content so viewers will have the tendency to remember it.
• Make a budget to contain the many costs associated with an advertisement.
• Campaign analysis for improvement.
• Maximization of audience targeting to enhance engagement.

Final Thoughts

You can perfectly get offline marketing to provide you with the benefits that it offers if it is done correctly. Because when you get attention through offline ideas in advertising for your internet business, those near customers and subjects of market research get closer to you, and people increasingly become aware of your business.

Key Points:

• Offline marketing helps consumers develop a strong affinity with each other.
• On the contrary side, it raises the bar of brand awareness among the local citizens.
• It will eventually bring in more sales for a product after effective promotion.
• Combine offline strategies with an online presence to really maximize the opportunity.
• Success is growing simply due to continuous assessment and adaptation.

Offline marketing strategies can easily be drawn upon by online brands to really tap into what might be known as the competitive opportunity to increase visibility, trust, and connections in a target audience.

Understanding Electronic Brands

What are Electronic Brands?

Electronic brands refer to firms or companies that produce, market, and sell diverse products such as smartphones, television sets, audio equipment, and white goods. Because electronic brands generally have a universal appeal, they balance the adaptation needed at the local level with a single global strategy.

What are the Key Characteristics of Electronic Brands:

• International Reach: Many electronic brands happen to be multinationals that can reach differentiated consumer markets.
• Innovation: The real badge of an electronic brand always comes with innovation, carrying the latest products to the shelves.
• Multichannel Marketing: Electronic brands use a wide range of marketing channels, from influencer marketing to traditional advertisement.
• Strong Branding: Strong branding efforts are created to have a long-term impact and stimulate customer loyalty.
• Engagement: Building relationships with customers through direct engagement and feedback.

Notable Electronic Brands in India

An international group with a local emergence exists in the electronic market in India. A few of the most popular electronics vendors include:

• Samsung is branded across diversified categories, from devices such as smartphones and TVs to home appliances.
• Sony: Sony is famous for its high-quality, innovative, and reliable audio-visual electronic products.
• LG: They offer a wide variety of electronics in stores, including refrigerators, washing machines, televisions, and more.
• Xiaomi: The brand is popular for low-end budget smartphones and smart home products and is positioned through aggressive marketing campaigns.
• Apple: The company boasts premium products such as iPhones, iPads, and MacBooks and loyal brand support.

Why Offline Marketing Is Relevant

The online-first supremacy should not be a reason to overlook the effectiveness of offline marketing. Electronic brands use offline marketing strategies to reach awareness, trust, and engagement. Some of these strategies have been outlined below:

• Print media
• Television advertising
• Outdoor billboards
• Face-to-face interaction through events and trade shows

Why Offline Marketing Matters:

• Mass Reach: While online marketing allows a brand to connect with the masses, offline marketing is helpful in reaching audiences who are less active online.
• Trust Building: Reputed brands gain trust based on a strong presence in the offline market.
• Emotional Connection: Traditional marketing can help a brand create an emotional connection to the consumer.
• Direct Engagement: Events and promotions are ways to interact directly with customers and strengthen their relationships.
• Visibility: Using billboards and print ads further helps build a brand’s visibility within local markets.

Offline Marketing Case Studies That Hit All The Right Notes

Many electronics companies have employed targeted strategies targeting emerging markets with such practicum offline marketing campaigns. Below, we discuss eight effective strategies with related case studies:

Brand Ambassador Strategy: Samsung

A classic case is the brand Samsung, which has used celebrity endorsement to support the brand. In association with popular celebrities, it produced a good story for consumers.

Critical Aspects of Samsung’s Strategy:

• Celebrity Endorsements: Samsung associates with sportspersons, film stars, and influencers who represent the brand’s values.
• Emotional Connection: Customers become more emotionally attached to the products when they see their favorite stars using them.
• Increased Visibility: Media attention rises with the presence of celebrity campaigns, thus enhancing brand awareness.
• Associative Branding: Positive characteristics of the ambassadors get attached to the products.
• Market Influence: Celebrity influence on the consumers makes them buy, thus triggering higher sales and even brand loyalty.

Case Study: Samsung and Cricket

In India, Samsung partnered with cricketing heroes to endorse the Galaxy series. This allowed Samsung to reach out to a huge cricket fan following and reinforce brand credibility through the popularity of the players. Samsung’s campaigns included high-impact television commercials, social media promotions, and event activations that directly interacted with fans, leading to considerable growth in sales and brand awareness.

External Brand Partnerships: Godrej

Godrej uses the external brand partnership strategy, where it aligns with other influential brands to expand marketing coverage. This, in turn, affects the two brands, allowing both brands to attain growth by achieving shared audiences.

Benefits of Godrej’s Strategy:

• Shared Audiences: Both brands can leverage the customers of the other brands by partnership.
• Improved Credibility: Association with leading brands enhances levels of trust and reputation.
• Increased Market Coverage: Partnerships provide a broader marketing influence and consumer touchpoints.
• Innovative Co-Branding: The new products created through co-branding can vary for different market segments.
• Customer Loyalty: Co-branding fosters customer loyalty towards the joint brand.

Godrej and Cadbury Case Study

Godrej collaborated with Cadbury for a promotion, and in advertisements, its home appliances were paired with Cadbury’s festive products. The campaign included advertisements where both brands were present, thus increasing their visibility during the festive season. Both brands witnessed increased sales in the campaign while creating a festive association with quality products.

Engagement Marketing: boAt

The boat is one of the young stars in consumer electronics, particularly in the audio space. Engagement marketing has been heavily leveraged to build memorable experiences for customers.

boAt’s Strategies High Points

• Events with Interaction: boAt organizes many concerts and music fests featuring famous artists, which makes the experience different for its consumers.
• Social Media Interaction: Consumers attending these events send pictures on their social media pages, connecting them with even more people.
• Building Communities: Community building among consumers fosters loyalty toward the brand.
• Innovative Campaigns: Innovative ideas that make things exciting and the brand different.
• Customer Feedback: Engaging events provide very insightful information about consumer preferences.

Case Study: boAt Music Festival

boAt conducts a music festival with all famous artists to create a vibrant atmosphere for the target group. This kind of engagement helps increase brand awareness, boost sales, and gives a community that celebrates music through boAt and quality audio experiences.

New Product Launching Strategy for Toshiba

Toshiba’s innovative launch strategy differentiates the firm from its competitors while coming with an interest in making noise around a new product through a creative marketing strategy design.

Critical Elements of Toshiba Strategy:

• Innovative Product Design: A new product representing something new in the market.
• Thematic Marketing: Campaigns based on relevant themes.
• Cross-Promotion: Incorporation of new products with what Toshiba is already providing.
• Interactive Advertising: Innovative, involving hands-on experiences to talk to the consumer.
• Storytelling Campaign: Creating a narrative that resonates with the audience and makes the product attractive.

Case Study: Toshiba’s Launch of 4K TV

Toshiba launched its new 4K TV model by hosting a thematic launch with a “movie night” screen experience. The pièce de résistance of the campaign was when people were invited to watch the TV but enjoy mainstream movies, too. This created massive news coverage and huge buzz, directly translating into solid sales in the first few weeks and excellent brand recall.

Billboard Campaign: Croma

The electronics retailing chain Croma has utilized billboards to make the brand and product offerings available.

Advantages of Croma’s Billboard Strategy:

• High Visibility: Billboards quickly grab attention in high-traffic locations.
• Product Display: The display of various products grabs the potential customer’s attention. Locations: Billboards at targeted locations increase reach.
• Cost-effective: Much cheaper than other advertising channels with a large audience.
• Lead Generation: Arousing footfall in the physical stores through attractive promotions.

Case Study: Croma Festive Campaign

Croma launched a billboard campaign across the city during the Diwali festival. The campaign centered on all its products, including home appliances and electronics. It was replete with colorful visuals and offers that ensured massive footfalls into its stores. The presence of the hoardings lifted sales during the festive period.

Launch Strategy: Panasonic

Panasonic’s “Future of Innovation” campaign reinforces the route of technological advancement and quality products. The campaign blends storytelling and customer activity well.

Critical Elements within the Launch Strategy of Panasonic:

• Clear Brand Messaging: Communication of a strong identity on innovation.
• Multi-Platform Promotion: Using multiple channels to maximize the reach of the campaign.
• Engagement: Involvement of customers through events and promotions.
• Storytelling Approach: Weave narratives that speak to target audiences.
• Long-term View: Marketing activities and key brand promises are aligned.

Case Study: Panasonic Smart Home Application Range Launch

During the launch of the smart home application range, Panasonic created an engaging exhibition where people could experience the benefits and attributes of its offerings. Experience was the best teacher for this technology, and customers were reminded of the brand’s innovative nature. This significantly increased sales figures and further enhanced brand loyalty.

Lenovo Influencer Marketing

Lenovo’s go-to-market channel has succeeded in its offline marketing efforts, with influencer marketing being the cornerstone. Once the material is made, the company works with some of these boldface names and creates content to reach their target consumer.

• Influencer marketing is a critical component of Lenovo’s marketing strategy.
• The company collaborates with high-profile individuals to produce content that resonates with its target audience.
• Partnerships with notable business people have helped raise Lenovo’s visibility in the market.
• These marketing strategies have led to a significant increase in brand recognition and customer loyalty.
• Brand loyalty and customer acquisition have improved due to these marketing efforts.

Kenstar Using Shahrukh Khan Strategy

Kenstar has enlisted the help of Bollywood superstar Shahrukh Khan to promote all its products. Brand ambassador Shahrukh Khan led offline marketing initiatives such as organizing mall and theater activations.

• Shahrukh Khan was chosen as the brand ambassador to promote Kenstar products.
• The brand utilized offline marketing initiatives, including mall and theater activations.
• Kenstar used print media for advertising, featuring Shahrukh Khan in magazine and newspaper ads.
• These strategies aimed to improve brand visibility and create a stronger connection with the audience.
• The celebrity endorsement helped broaden Kenstar’s customer base and raise brand awareness.

Final Thoughts

Emerging markets present an immense opportunity for electronic brands. Utilizing an offline marketing strategy remains crucial for organizations in terms of accessibility, trust, and engagement. The methods and case studies highlighted above emphasize the practical application of offline marketing techniques, thus demonstrating how electronic brands can utilize offline marketing for better reach, sales, and brand loyalty.

In summary, offline marketing strategies create a strong impact, especially when electronic brands want to penetrate emerging markets. From celebrity endorsements to experiential marketing, brands have multiple avenues to connect with consumers. The critical aspects of a successful strategy include understanding the audience, building relationships, and creating memorable experiences. Electronic brands can ensure their growth and resilience in competitive markets by embracing these strategies.

However, the position of big players such as Netflix and Hotstar soon got challenged when emerging players of internet TV such as Voot, SonyLiv, Amazon Prime Video, Vodafone Play, Spuul, JioCinema, Hoichoi and Ditto stepped into the Over-the-Top digital space (OTT).

With the OTT explosion seen in India and the rise in the number of people consuming web-based OTT content, the need of the hour is to create a revolutionizing marketing campaign.

Targeted Media for Mobile App Promotions

Most live-streaming apps have embraced social media, traditional marketing, paper cup advertising and emerging channels to build their audiences. The real trick in winning the target market is to capture the attention of tier III towns and the rural areas via a medium that is targeted to drive viewership among very specific audiences.

Unlike multilingual video on-demand apps that can be promoted using array of mediums, apps that deliver regional content need a marketing medium that is targeted and strikes the right chords of the niche market. Hindi videos constitute over 40% of viewership traffic in India while videos in languages such as Tamil, Telugu and Bengali and Marathi have only 8%, 6%, and 4% viewership respectively. According to a survey, 79% of India prefers mobile video apps in native languages.

Cup Branding Marketing Strategy for Hoichoi

GingerCup used custom creative paper cups to promote Hoichoi, an on-demand video streaming platform for Bengalis all over the world. The app is promoted and marketed by SVF (Shree Venkatesh Films). Hoichoi is home to the largest collection of over 500 Bengali movies, over 800 songs for music lovers, original web-series, short films, documentaries and acquired content.

Eastern India’s largest entertainment and film production company SVF approached the GingerCup team with the aim of promoting their newly launched digital content platform ‘Hoichoi’. Since the platform offered regional content (Bengali), we decided to take Hoichoi branded paper cups into corporate parks, offices and colleges in cities of West Bengal. The aim was to not just enter the capital city (Kolkata), but to hit Tier II and Tier III cities such as Howrah, Durgapur and Asansol. The out-of-the-cup marketing campaign was successful in creating buzz about the immaculate app by urging people to download it by scanning the QR code.

For an OTT mobile app to carry its exuberance into a sustainable future and lure millennials for a longer period of time, paper cup marketing strategies seem to be the trendsetter.

A similar campaign like this was carried out for Hotstar and Voot. Pictures from the campaign can be viewed here.