Advantages of Paper Cup Marketing

Some Advantages of Paper Cup Marketing:

• Less Expensive than Other Advertisements
  The low cost associated with paper cup advertising also makes this stand out. Radio and television commercials involve very high production and distribution costs. Printing and distributing paper cups costs much less compared to this; hence, this method easily attracts businesses interested in effective branding. Low costs and high reach make paper cup advertising appealing to companies interested in strengthening their marketing.
• Environment-Friendly About Plastic Advertisements
  Paper cup advertising is a more sustainable option compared to plastic advertisements.
• Maximum Exposure
  Because paper cups are readily found everywhere, they will be exposed to a large audience.
• Customization
  Businesses can develop attractive designs for the cups based on the target market.
• Interactive
  Through innovative features that engage consumers.

Paper Cup Advertising: Paper cup advertising is defined as the process of printing a promotional message on a disposable paper cup, which could also include a logo or branding element. This method serves because it uniquely communicates with consumers casually and regularly. Here, the paper cups happen to act as outdoor advertisements due to the cafes, coffee shops, food stalls, and events involved in the entire process.

Understanding Paper Cup Advertising

• Effective Communication
  Continued Exposure through Casual Consumption.
• Public Reach
  Cups carry them around to various places, which can augment viewership.
• Print Quality
  Modern printing technology allows for bright hues.
• Interesting Designs
  The consumers can be customized by a brand for interesting visuals.
• Wide Audience
  Cups can also be sold at hotspots to reach the public.

The cups would essentially become empty white boards for businesses to express their brand. If there is enough white space on the paper cups, companies would do better if they communicated their logos and slogans to a large multitude and passed along promotional messages so that customers could carry these cups to work, school, parks, and even public transport to proliferate beyond the point of original purchase.

In addition, the printing technology revolution has enabled the printing of attractive designs on high-quality paper cups. This idea accommodates more creativity and personalisation, thus enabling brands to conduct innovative campaigns that will appeal to the targeted consumers.

Paper Cup Advertisement by Big Brands

Thousands of big brands use paper cup advertisements to attract the target consumers effectively. Some of the prominent brands that adopt this process are:

Superbrands That Implement Paper Cup Marketing

• Starbucks: The company uses seasonal promotions and campaigns on the cups to engage its customers.
• McDonald’s: This organization draws attention by using colorful graphics on the drink cups for its limited-time offers.
• Dunkin’ Donuts: This advertisement uses vibrant designs to communicate the themes of seasons and new product releases.
• Coca-Cola: The company uses experiential marketing on the cups, urging consumers to share their experiences on social media.
• Red Bull: The company uses dynamic cup designs to project an adventurous brand identity.

These brands are just a couple of examples of successful paper cup advertisements that increase visibility, participation, and customer loyalty. Paper cups with brand print help companies reach their targeted audience, giving them room to make meaningful relationships with consumers.

Top Reasons for Paper Cup Advertising in 2023

Paper cup advertising will soon become the preference of many corporations looking to distribute their business ventures quickly. For this reason, here are the top eight reasons why this is a smart business move for 2023:

Top Eight Reasons Why Paper Cup Advertising Is a Smart Business Move for 2023

Reasons for Using Paper Cup Advertising

Cost-effective

Paper cup advertising stands out with its cost-effectiveness. Paper cup ads are cheaper than the price for every impression in traditional media like radio and television. Companies can maximize their return on investment because the production and distribution costs of paper cup ads are minimal. By producing ads in mass quantities, businesses can reach a highly diverse audience without imposing huge financial burdens.

Eco-Friendly 

Paper cups become a green option over plastic as sustainability increases in importance. They save nonbiodegradable material, which meets consumer requirements and preferences for green and healthy habits worldwide. Most paper cups are made from recycled materials, and prints applied to them could be made of eco-friendly inks. This emphasizes the seriousness of brands toward being environment-friendly and attracts consumers who seek this quality, too.

Eye-Catchers

In an advertising message-saturated world, there’s a need to stand out to get ahead. Paper cup advertising is eye-catching because you can customize it. Vibrant colors, strong graphics, and unusual types attract attention to the brand message. As consumers use those cups in public spaces, brands can get high visibility easily to engage potential customers.

Customized

One of the most significant benefits of paper cup advertising is its ability to be customized. Firms can undertake campaigns that are different depending on client preferences and needs. The size, style, and messages can differ, meaning that the brand will always target specific demographics. This functionality makes firms unique in a competitive market by producing customized, original campaigns.

Brand Recognition

Most businesses aim to increase brand awareness, and paper cup advertising stands out in this regard. Companies can quickly spread their messages to a wide audience and improve visibility. The campaigns can be locale-specific and targeted to specific customer groups so that the message conveyed is relevant to the target market. By incorporating paper cups into their marketing efforts, businesses can enhance brand recognition and loyalty.

Sustainability

Paper cups are very effective for advertisements since they can be used over and over without being broken, implying that the brand message appears for longer. Portable in nature, customers can carry them into different settings to amplify brand visibility. Paper cups can also be used to give relevant information about any promotion or event, which further engages the customer and increases sales.

Reach 

Paper cup advertising offers the best way to impart creative information to the target market. The entire paper cup advertising concept helps to pass the business message to the target or potential customers through location, making the business exist in a particular location. Since it is an inexpensive form of advertising, much can be achieved through repeated exposure of many consumers to the brand message.

Interactivity

Interactive elements in contemporary advertisements of paper cups lead to greater consumer engagement. A consumer may see QR codes or augmented reality, which can lead the consumer to a promotion or questionnaire. This involvement with the product results in a psychological attachment between the consumer and the brand because the consumer is considered partly involved in the whole marketing process. Bringing technology into the marketing of paper cups will make it possible for brands to be noticed in a busy marketplace to create long-term customer interactions.

Final Thoughts

Paper cup adverts are the cheapest and most efficient way to promote your brand, with mixed impacts on engagement and sustainability. This form of communication increases the firm’s reach to a wider audience through extensive exposure, targeted capabilities, and innovative features that promote consumer loyalty.

• Cost-effective compared to other advertising methods
• Environmentally friendly; supports sustainability goals and appeals to conscious consumers.
• High visibility since they are widely used in public places for drinking
• Customizable: Brands can create unique, bespoke campaigns for specific audiences
• Engagement: Interactive features offer a strong bond with consumers

Lastly, the publicity on the paper cup is a powerful innovation that companies should adopt in marketing strategies. This publicity offers full coverage and is kept in the memory of the target consumer as long as possible; this is very alluring for brands, especially those wanting to break the trend, outshine the competition, and be distinct in the marketplace.

The Branding of the film Drishyam 2, starring superstar Mohanlal was conducted through Cup branding.

Drishyam 2 Creating a Buzz

The OTT platform with Ginger Media Group has used colour-changing technology on paper cups. Everyone in India is asking about the cup branding tale of Drishyam 2, and Amazon Prime. ‘George Kutty is back’, ‘Will George Kutty be able to protect his family this time?’ These lines are spreading like a fire among people.

Here are the details of the Cast of the Movie Drishyam 2.
The cast includes Superstar Mohanlal, Meena, Siddique, Asha Sharath, Murali Gopy, Ansible, Esther, and Saikumar. ‘Drishyam 2’ is a gripping tale of investigation and a family which is threatened by it.

Who was Behind the marketing campaign for Drishyam 2?

The Magic Paper Cup Advertising

In this first-ever kind of activity. The cups are printed with the ‘George Kutty is Back’ statement on a black surface with white ink. The cup transforms into a colourful message showcasing the whole branding of the movie. The actor and graphics pop out when any hot beverage is poured into the cups. And once the hot beverage is taken out, then the cup changes back to a normal black one. Mohanlal himself shared the amazing look of cups on his official Facebook page.

Execution of the Campaign

The idea and execution of the campaign were done by Ginger Cup, a part of Ginger Media Group. The cup distribution was conducted across several cities in Kerala. In Thrissur, Calicut, Cochin, and Trivandrum,  the cups were distributed at tea and coffee joints. People were really very excited about the whole campaign. When they poured hot tea inside the cup then the magic began. And the Social media accounts were full of photos of magic cups.

Ginger Media group always comes up with a new ideas for their clients. Execution can be clearly seen from their official YouTube channel and other social media accounts.

One question that’s often asked about an ad campaign is always how long will it take to work. Everyone’s in a rush to see marketing results.

The minute a campaign goes live whether it is offline or online, brands that hire marketing agencies literally wait for a miracle to happen. However, that’s not how marketing works. Let’s put it this way – ‘Marketing is like an investment that takes time to deliver great results.’ Imagine you’ve invested in a real estate property. You cannot expect the prices to skyrocket the next day. It takes time and there are a lot of factors (consistency, commitment, budget) involved. Similarly, marketing must be allowed to run its course.

As marketers, we understand that you may get into panic mode if a campaign does not work instantly as you’ve invested a substantial amount of money in it. However, instead of deciding to prematurely abandon your campaign while it is underway, just be patient.

The lesson is: Don’t stop marketing. Even if you’ve revamped your website or increased your digital footprint, it takes at least three months to see the results of those efforts. The results are the best when you keep it going instead of giving up.

Types of Campaigns & their Results

• Digital Marketing Campaign: There is no magic formula to predict when digital marketing will give results. While there is no fixed number, there are benchmarks to help you set realistic expectations. Even if you manipulate links or use black-hat SEO strategies, the results are just temporary. If you want real results, real conversions and real revenue, you will have to wait. It also depends on several factors such as where you start, your competitors and focus areas. In order to lead audiences to your website, you will have to get your brand in front of your audience and improve search rankings through inbound links. Even after doing this, it will take at least six months to achieve sustained traffic increases.
• Paper cup branding campaign: While any marketing campaign takes time to show results, a way to instantly get customers is by advertising on a paper cup. Humans are drawn to anything offering a discount, a freebie or a chance to win a prize. So why not sweeten the deal further by having a coupon code or QR code on your paper cups? When a paper cup bears a voucher or coupon, people hold on to it. This serves as a lasting reminder to visit your company. If the coupon promises something for free, they may decide to use it immediately and that’s how you’ve earned yourself a customer instantly. With coupon cup branding, the possibilities are endless. A branded paper cup provides an element of exposure no billboard or brochure can match. Coupons make it more than just a hot drink as it cannot be switched off, blocked or skipped.

Therefore, the length of time you need to wait to see marketing results from a campaign depends on various factors such as frequency of the advertisement and viewer’s engagement or awareness with the brand.

The type of product or service you are selling is also an important factor that determines the effectiveness of a campaign. For items that people are interested in, showing the ad few times is enough while for more complex products, a relatively lengthy campaign will be fruitful.

When you see the response to your ad campaign declining, it means your target group has reached a stage of ‘ad fatigue’.

Thus, cup branding is the answer to convert regular tea breaks at offices and colleges into a sales opportunity.

Today, technology has engulfed a major portion of our lives. We cannot possibly imagine a day without using our phones, heating food in a microwave or just opening and closing the refrigerator several times. Owing to our large dependence on electronic products and household appliances, several large-format shops that offer a combination of products and brands have popped up recently to add value and bring convenience to our lives. Some of the major electronic store chains include Reliance Digital, Croma, Lotus, Unilet and Girias. These companies have changed the face of electronic retail in India.

With so many players competing to secure market share, the advertising strategy has to be pretty darn good in order to survive. Brands are leveraging both online and offline channels to build trust and reliability amongst their target audience.

Advertisement on Coffee Cup Branding for Unilet

Recently, GingerCup carried out a custom paper cup branding activity for Unilet Electronics.

Unilet Electronics is a large-format electronic store based in South India. They have a wide range of household appliances and gadgets from renowned brands such as LG, Haier, Panasonic and Samsung. Their product range includes LED TVs, refrigerators, washing machines, mobile phones and air conditioners amongst others. In Karnataka, they have 40 full-fledged stores.

Prior to approaching GingerCup, Unilet mainly resorted to traditional full-page newspaper advertisements and pamphlets. With cup advertising, the brand mainly wanted to create a high impact in the OOH (Out-of-home) environment.

Unilet has been making conscious efforts toward providing its customers with a hassle-free and easy shopping experience. To encourage more shoppers to visit their stores, we at GingerCup distributed branded paper cups in corporate offices in Bangalore. Owing to a large number of IT parks and offices present from Marathahalli to the Silk Board junction, our prime distribution was limited to the demographics of these areas.

Execution of the campaign – Cup Branding

For the campaign, we came up with two paper cup variants. The first variant had the Unilet and LG logo with an overall print of home appliance vector graphics and a QR code that would direct tea and coffee drinkers to the Unilet website. The second paper cup variant was the same in all aspects except that the LG logo was replaced with the Haier logo.

To advertise home appliances and electronic gadgets, office-goers and corporates make up the ideal target demographic. They are the ones who are most likely to have shifted their home closer to their workplace and are the ones who need to buy home appliances. A survey reveals that office-goers are the ones who care the most about discounts and deals on home appliances. Also, since they are individuals with a higher degree of disposable income within the community, they are more likely to react to advertising messages like these in the first instance.

Why does paper Cup advertising work?

To advertise products of mass relevance, paper cup advertising is the perfect medium. Since the medium interacts with the target group up-close during tea breaks, it creates a significant impact and identity for the brand.

For a customised branded paper cup campaign for your electronic retail store, visit http://www.gingercup.com/ or send an email to contact@www.gingercup.com.

While most brands know to whom they want to sell their product or service, they’re often left clueless when it comes to choosing an advertising medium. This is mainly because of the large number of marketing strategies that exist today.

However, if you are looking to address a target audience across different segments, paper cup advertising works for brand promotion.

Effective Marketing Strategies to Reach Target Audience

College Students:

Unlike any other target market, college students are constantly on the move and constantly connected. The core college target audience is between 18-25 years old. As young adults, they know what they want and thus persuading them is difficult using run-of-the-mill mediums. Since most students spend time in the canteen or cafeteria on campus, brands can leverage Paper Cup Advertising to reach out to them. Every time a student reaches out to buy a cup of coffee, tea or any other beverage, they will be greeted with a colourful paper cup that has your brand message on it. Also, college students today are digitally dependent.

A brand can always put a QR code on the paper cup that directs the audience to a website or mobile app. Video-on-demand apps, ticketing platforms, coaching centres, fast-food joints, cab aggregators, food-tech apps, and fashion brands can tap the potential of paper cup advertising to reach out to college students.

Corporate Employees – Paper Cup Advertising:

Reaching out to corporate employees can be difficult because of their busy schedules. They often shut out anything that is screaming for attention. However, the tea break or lunch break is the best time to capture their attention. They’re the most alert at that time and forget about their work for a good 30 to 60 minutes.

A paper cup ad placed in a corporate office immediately improves the quality of traffic. Whether the advertising brand appeals to them or not, a discussion around it will definitely take place. For example, An ad for an infertility clinic may not be of any relevance to all the employees.

However, the employee who comes across the ad may tell his friend or relative about it who is actually suffering from infertility. Also, when you offer corporate employees coupon codes, discount coupons and freebies, you’re automatically building positive word-of-mouth marketing for your brand.

During lunchtime in offices, a paper cup ad with a coupon code will instantly become a topic of discussion. As one person passes the word around to his colleagues, more people will become interested in what you’re selling.

Inflight Branding – Paper Cup Advertising:

Branded paper cups in airlines catch the attention of the passengers instantly and entice them to learn more. When you advertise to a traveller, your brand is not only viewed by him/her but also by the person on the next seat. It is an effective way to reach out to HNIs or businessmen who cannot be reached out to otherwise. During the duration of the flight, their attention span is at its peak which will make them respond to the message. Cup branding is the best way to engage with annual traffic of 13 million on flights.

Branding inside running trains:

If your brand appeals to the masses, the best way to capture their attention is by advertising in a railway station. At the Indian Railways, every single day thousands of paper cups are used to serve chai, coffee, milk and water. With paper cup advertising on railways, brands can reach out to passengers, pedestrians, commuters and families that travel together.

For example: Inside a moving train, the advertising brand may not appeal to the parents, but may be of relevance to the children. It gives the ‘aam janta’ a chance to leverage the benefits of your brand.

Miscellaneous:

Apart from the above touchpoints, brands can also effectively engage with their target audience in shopping malls, hospitals, paan shops and local tea stalls. Since India is primarily a tea-drinking nation, the phenomenon of ‘chai pe charcha’ is pretty common at local tea stalls.

The practice of a large number of people gathering around ‘chai wallahs’ to discuss daily happenings is an age-old thing. By circulating branded paper cups to tea vendors your marketing message becomes a talking point.

With so many marketing strategies and channels available today, it is important for brands to identify a platform that will give them worth of their time and money.

GingerCup is tied up with 750+ corporate companies that include MNCs, SMEs, Start-ups, Co-working spaces and Food Courts of tech parks, 1100+ colleges, 60+ Hospitals, Shopping Malls, 7 Airlines (International and Domestic) and Premium trains (Rajdhani, Shatabdi, Duronto) across India.

We give your brand the visibility it needs without being lost in the clutter of every other brand.

If you want to take your brand places, reach out to us at contact@www.gingercup.com. We’ll make sure your brand message reaches the right people.

Releasing holiday-themed paper cups gets the customers in a festive mood; it also increases sales for these coffee chains multifold. The more beautiful and Instagram-worthy cups, don’t they desire to show them on their feed?

Marketing Campaigns for Festivals & Holidays

Holiday marketing is the most significant aspect of any company for most companies, especially in the food and beverage industry. The holidays are an opportunity for brands to use innovative campaigns that help tap into the needs of consumers. The following represent some of the key reasons why holiday marketing is important:

• Increased Sales Potential: For most businesses, the holiday season is the peak season of sales as consumers tend to indulge in seasonal treats and beverages. The creation of a limited-time offer gives way for brands to provoke urgency in making purchases.
• Building Brand Loyalty: A creative holiday campaign is a surefire way to build brand loyalty to leave a memorable experience with every customer. When customers develop a positive feeling about a brand, then they tend to go back and repeat the purchases.
• Social Media Engagement: The holiday-themed designs that can be seen on paper cups tend to have increased engagement with social media. People enjoy sharing festive times on their platforms and free exposure to brands.
• Emotional Connection: Customers are nostalgic and emotionally attached to holidays; thus, the brands can leverage such an opportunity in order to develop a better relationship with the customers. Holiday campaigns can especially make an emotional appeal to consumers, which leads to engagement.
• Community Engagement: Any brand avails itself during the holiday season for giving back to society. This increases the public image and fosters goodwill. Charity donation initiatives or community events can help brands connect with the local audience.

In a nutshell, holiday marketing campaigns are critical to sales maximization and building brand loyalty as well as emotional attractions for the consumer. Brands can create memorable experiences with this festive time through catchy paper cups.

Holiday Marketing by McDonald’s for Marketing Campaigns

McDonald’s has been the hub of fast food for quite a long time. It is able to change its marketing strategies and keep pace with all the modern changes that come along. The festive season is not one of the exemptions to this pattern. This is how McDonald’s utilises paper cup advertisements during the holidays:

• Vibrant and Merry Designs: McDonald’s holiday cups are often bordered with vibrant and merry designs that really make one feel it is the holiday season. This year’s design is a deep red background along with dancing white stars that give it this magical feel.
• Seasonal Drink Offers: McDonald’s aligns with the festive spirit by offering seasonal drinks like peppermint mocha or gingerbread lattes. These limited-edition offers attract customers looking for seasonal flavours and also impulse purchases.
• Cross-Promotion: Cooperating and cross-promoting holiday-themed food and drinks provide a cohesive marketing strategy that lifts overall sales for McDonald’s. Aiding them in maximizing customer visits and upping their average order value.
• Social Media Campaigns: Social media campaigns of McDonald’s can be significantly effective in highlighting the festive holiday cups and driving customers to share their experiences in drinking from the holiday cups. Making proper use of hashtags of the campaign will spread it and improve the visibility of the brand.
• Community Involvement: Many times McDonald’s approaches local charities during the holiday season, in a process of which, it seeks customers’ contribution for that charity. This activity will create the brand image and award the association of community also to the consumers.

Conclusion: Overall, McDonald’s holiday marketing strategy focuses on festive designs, seasonal offerings, and community involvement. It enables not only developing the awareness about brand but also increases sales during the busy holiday season.

Holiday Marketing by Starbucks for Marketing Campaigns

Starbucks is synonymous with the holiday season, and it’s largely due to its image of iconic holiday paper cups. Here’s a closer look at how Starbucks makes use of holiday marketing:

• Iconic Designs: Since the first seasonal cup was released in 1997, Starbucks has maintained their pattern of delivering iconic designs that relate to the taste buds of its customers. One of the themes this year by Starbucks is “Give Good,” which it came up with and has painted on a white cup in whirlwind designs that challenge customers to add their own colours and illustrations.
• Shift to Community: Starbucks inspires its customers to identify who makes their lives brighter during the holiday season, thereby resonating with its brand message, the gift-giving spirit. This is how Starbucks ensures a sense of belonging and connection among its customers.
• Seasonal Drinks: Seasonal drinks like peppermint mocha and eggnog latte are extremely popular, and people wait for them all year long. This improves foot traffic and results in more sales due to these seasonals. Long lines can be caused, and some hours may gain a lot of sales if customers wait eagerly to get that wonderful seasonal drink.
• Engagement through Storytelling: Engagement through storytelling is the policy that Starbucks follows in their advertisement. It connects the customers at an emotional level. It may lead to loyalty and helps to generate a connection with the brand.
• Social Media Engagement: Starbucks asks customers to share their holiday moments with their festive cups on social media. It is also a strategy that creates organic promotion because customers post pictures and experiences, creating a better brand visibility.

Conclusion: Starbucks’ use of holiday marketing for iconic cup designs and the feeling of community and emotional attachment that comes with loyalty in customers’ minds gets the attention.

The Paper Cup Advertising Impact on Brand Awareness

Paper cup advertisements are more than just vessels for drinks only. They are a great marketing tool that contributes to brand awareness in the following ways:

• Visual Branding: An eye-catching paper cup advertisement is a mobile billboard. Consequently, every time the consumer is on the move, it is great exposure of the brand. Every sip helps reinforce the brand awareness as the consumer will be reminded every time he or she takes a sip of the beverage.
• Customer Engagement: The unique designs on a cup can really get a customer to share his excitement with friends or social networks. The brand will create increased buzz and attention to seasonal offers.
• Promotion of Values: Companies use their cups to communicate the values and initiatives they support, like sustainability or community support. The more that the brands align their message with their customers’ values, the higher the loyalty and trust.
• Promotion of Social Engagement: The most interesting designs on the cups will push people to click pictures and share them on the various social media platforms. Organic marketing will create great brand visibility and will lead to enhanced customer acquisition.
• Diversification: Exclusive paper cup designs are a source of differentiation in competitive worlds. Unique visuals make impressions so that the customers remember the brand during their next visit.

In conclusion, paper cup advertisements play a crucial role in brand awareness through their high visibility, contribution to customer interaction, and ability to impart brand value. In this respect, through creative and innovative designs, brands can create memorable experiences among their customers.

Innovative Ideas for Future Paper Cup Campaigns

As marketing trends continue changing, it will help if the brands updated their advertising strategies through paper cups to attract consumers. Here are innovative ideas:

• Augmented Reality Integration: Adding augmented reality (AR) features enables brands to introduce it to their paper cup designs, thus letting the customers enjoy interacting with the cup by smartphones. Technology will offer an experience unique to each customer that will make them post about it in the social media.
• Limited Edition Designs: Exclusive designs by local artists create excitement. The artists’ collaboration supports the local economy and gives customers a reason for collecting the various designs of the cups.
• Personalization: Adding one’s name or a customized message to the cup may be a memorable experience. It encourages customers to share their moments on social media and gives a personal connection with the brand.
• Sustainability: Brands can offer reusable cups or integrate green materials in the design of the cups. This campaign may appeal to the eco-friendly consumers and promote brand loyalty.
• Seasonal Themes: Conceptualizing seasonal themes over the classic holiday designs will make the brand relevant throughout the year. Summer-themed cups featuring beach prints or fall-coloured designs with autumnal colours can attract the consumer during other seasons as well.

Conclusion: Innovative technologies, sustainability, and personalization will enhance the advertising strategies of brands. Such creative ideas keep customers interested in their favorite drinks.

Final Thoughts

This does not mean that paper cup advertising is irrelevant to the holidays. Festive designs have been proven by brands like Starbucks and McDonald’s to add richness to the customer experience, thereby translating to higher sales and brand awareness. Brands can use innovations in marketing strategies and creative designs in the holiday spirit to generate customer loyalty and community engagement.

Key Takeaways

• Visual Branding: The designs on paper cups can thus appear to endorse the business.
• Higher Sales: Seasonal products trigger impulsive sales and attract footfall.
• Tied-Up Network: When brands are able to touch the hearts of customers, loyalty towards them comes in.
• Social Media Promotion: The designs motivate sharing on social media and hence multiply its prospects of being viewed.
• Innovation: Innovative ideas as a campaign will keep brands new and exciting.

As we sip our holiday drinks from these beautifully crafted cups, let’s really appreciate the brilliance of marketing behind them and the delicious experiences they create. Happy Holidays and Seasons’ Greetings!

Funny advertising always sells

If an advertisement has something funny in it, only then do consumers open themselves to be influenced by it.

However, the key to funny advertising is to assure that the humour is appropriate both to the product and the customer. If humour distracts from the product being sold, the ad will be rendered ineffective.

The best products to sell using humour are those that the consumers have to think the least about. Marketing relatively inexpensive and consumable products is pretty easy with humour.

Creative examples of humorous promotional campaigns carried out around the world:

• Recently, Wrigley’s Extra Gum in collaboration with Starbucks ran an extremely funny paper cup advertising campaign in the United States of America. The campaign was all about promoting the new gum with tooth-whitening capabilities. The base of the paper cup had a clear film with a picture of sparkling white teeth. Each time the drinker would tilt the paper cup to drink, it would give the impression that he/she has big white teeth. The humour used by Wrigley’s was taken positively by all the customers that visited Starbucks during the period of the campaign.

• In a ‘Friends of the Earth’ paper cup advertisement, the back of a car is shown on the lid which has a straw in the place of an exhaust pipe. When consumers drink from the straw, it is like they are inhaling poisonous emissions from the vehicle. The tagline on the lid says ‘Pollution is closer than you think. The branded paper cup not just used humour subtly but also gave out a powerful message about environmental pollution.

• A paper cup advertising company in Korea came up with hilariously funny takeaway paper cups with lips. They put lips on the tops of lids so that when the drinker goes to sip his coffee, it looks like he is locking lips with someone. They were applauded by many for their quirky paper cups.

• A marketing agency in Canada made a creative paper cup ad for plastic surgery. To attract their target audience to go in for a nose job, they used different types of noses on the rim of the paper cup. The campaign ran with the tagline ‘pick your nose. When people drank from the paper cup, it would show how they would look with their new noses. The ad instantly became a big hit.

It is quite evident how big brands have used a dash of humour effectively to change the way consumers perceive their brand. To make your brand relatable, it is always better to inject some humour into the copy you put on your paper cup. Today, humour in ads is not just being used abroad, but in India too. However, having a professional tone is always important. Remember, a little humour can go a long way.

our website for paper cup branding ginger cup sends an email to contact@www.gingercup.com.

Fertility is one of the most delicate topics to market. It is an emotional and intimate journey. The needing assistance to fulfil the deep desire of bringing a life into the world can be a roller-coaster ride.

Fertility and reproductive health is a controversial topic that needs a marketing medium that can strike the right chords of the target audience. Paper cup advertising is the ideal way to align goals with marketing efforts. The medium allows you to track where your target audience is coming from and measure results later. Most fertility clinics that use internet marketing have faced one common problem – patients ask for information over email but never schedule a consultation.

Today, India has one of the largest and fastest-growing private health sectors in the world. It also has some of the most relaxed regulations on fertility treatment and has been attracting medical tourists for many years. This has made Indian men and women more comfortable in talking about their infertility. Research suggests that there has been a 20-30 per cent rise in the last five years in India.

We live in a modernised society where the problem of infertility has widened its reach and is no longer confined to women. Due to urban settings, lifestyle changes, stress, obesity, lack of physical exercise and changes in eating habits, infertility is surfacing in tier 2 and tier 3 cities in India.

Infertility awareness campaign by GingerCup

To address the age-old problem of infertility, GingerCup came up with a targeted cup marketing campaign for Cloudnine Fertility Center. The centre comprises specialised doctors, international expertise, consultant-led care, counselling support, ethical practices and comprehensive care. They have its centres in Bengaluru, Chennai, Gurgaon, Mumbai, Pune and Chandigarh.

Awareness Campaign for Cloudnine

The campaign aimed to promote the recently opened Cloudnine Fertility Center in Whitefield, Bangalore. The target audience sketched out for the campaign was men and women working in corporate offices, tech parks and MNCs between the age of 25 and 40 years.

GingerCup helped in spreading awareness about infertility 

Ginger cup distributed seven different types of custom paper cup ads to offices in the Whitefield area. Every branded paper cup reflected the causes of infertility.

The cups held messages such as ‘Smoking can cause infertility, ‘Obesity can lead to infertility etc. With a cup carrying a message such as ‘Your biological clock is ticking, GingerCup aimed to urge people facing infertility to visit a fertility clinic immediately. The branded paper cups were powerful and gave out the message loud and clear to the target audience and made them take immediate action.

The campaign also targeted men and women in their 20s and 30s who want to have children someday but aren’t ready now.

With a personalised paper cup advertising campaign like this, GingerCup aimed to spread awareness about infertility. The aim was to bring even a non-invested audience to realise the depth of the matter and create and capture positive experiences through a marketing lens.

A similar campaign like this was carried out for Indira IVF Clinic, Pune. Pictures from the campaign can be viewed here.

For a tailored cup marketing campaign, visit http://www.gingercup.com/ or send an email to contact@www.gingercup.com.

The airline passenger journey, from home to boarding the plane and beyond is full of experiences, both dynamic and emotional. With so many media messages and retail choices on the way, there is a certain change in the emotions and the impact they have on the passenger’s state of mind. Advertising on paper cups in a comfortable ambience strikes the right emotions.

Before you engage in in-flight advertising, it is very important for you to determine how you would like your brand to talk/engage with your audience at 35,000 feet.

It is important to determine what media airline passengers will respond to while travelling.

Engage with the right audience with in-flight branding ads

Advertising on an in-flight magazine will only result in passengers flipping through the pages to get rid of their boredom. Branding on a boarding pass or cabin baggage tag isn’t going to be of any help either as the former will just go into the pocket of the traveller while the latter once attached to the bag will be swept away in the process of dragging the luggage.

The best way to engage with annual traffic of 13 million on flights is paper cup advertising. Advertising on paper cups is bound to make an impression. Passengers these days are way past magazines for product listings. In the age where people can switch on their mobile phones during the flight, they are not so keen on browsing the back-seat pocket in-flight magazines unless you convey your message in a really special way.

Airlines have done it all, from digital catalogues to back seat posters, aircraft interior listing and promotions.

Brand engaging on paper cups is a clutter-breaking expression that would immediately catch the attention of the passengers; entice him/her to learn more about the product, its pricing and why it’s good for him/her to buy it.

Brands can even use paper cups as a catalyst to make people read more about them in the in-flight magazine.

Water is a basic necessity. Airlines these days are ditching plastic water bottles for paper cups to serve water. An average passenger on a 3-hour long flight is likely to consume 3-4 paper cups of water. This means your ad is viewed by him those many times. Apart from that, advertising on paper cups offers great visibility not only to the user but also to passengers on the adjoining seats. It is a great way to place your brand in the hands of the target group. A survey suggests that 60% of all passengers use paper cups inflight.

Why choose paper cup marketing for in-flight branding ads?

1. You get to engage with people from all walks of life
2. Your marketing message gets higher visibility in a zero-competition environment
3. The higher attention span of the target group
4. Ability to reach a wide target group including HNIs, students, professionals and entrepreneurs who travel in and out of the country for leisure and work. If you are looking to advertise the offerings of your brand in-flight via paper cup advertising, send an email to contact@www.gingercup.com.

As the commercial real estate market continues to grow in 2017, the need of the hour is to strengthen the segment by staying ahead of the digital curve. Out of all the real estate agents in your area, what is it that makes you different from the rest? As a real estate marketer, you need to put your customer’s needs first by choosing an approach that is subtle and focuses on humanizing your business. Example: Paper Cup Advertising

Did you know? 75% of a real estate agent’s business comes from referrals and word of mouth.

The digital marketing failures in the real estate industry are quite evident. 45% of inquiries on real estate websites never get a response. When it comes to digital marketing campaigns, most of the players in the real estate industry focus on generating traffic and acquiring as many leads as possible with very little emphasis on relevance. This kind of overgeneralised strategy is a big waste of time and money for agents and brokers.

It’s high time that the real estate industry finds a media that focuses on a well-thought-out strategy with proven tactics that creates relevant traffic, leads and ultimately clients. A medium that caters to all the above requirements is paper cup advertising

Rohan Builders, a construction & real estate company decided to invest its advertising spend on offline medium, paper cup marketing.

Founded in 1993, Rohan Builders aims at building a healthy lifestyle for city dwellers and creating a sustainable ecosystem. Rohan Group has diverse interests in real estate, industrial contracting, infrastructure development, and logistics. The group has a range of residential projects in Pune and Bangalore. The group has completed 3 residential projects in Bangalore and has 4 ongoing projects.

paper Cup advertising Campaign for Rohan Builders

Rohan Builders entered the GingerCup office with the aim to promote their ongoing residential project Rohan Akriti in Bangalore. The upcoming project is situated in the lush green suburbs of Kanakapura, South Bangalore. The reason they decided to go with paper cup marketing is because they had their target demographic clear in their mind. They were looking to target first-time homebuyers, men and women aged 25-40 and working couples who are on their way to start a family. For a target audience like this, custom paper cups inside corporates work wonders.

Every branded paper cup urged people to take the Rohan Akriti #BrainChallenge – A quiz competition created by Rohan Builders to attract new clients. Each question rewarded the person in some way or the other. From winning a free trip to Goa to winning to Rs. 1000 Amazon vouchers, the challenge was made for people who are looking for exciting discounts on their new home. With the association, Rohan Builders were looking to attract potential clients.

GingerCup conducted a similar pre-launch campaign for Brigade Group. To browse through pictures related to the campaign, click here.

Nothing can get simpler or more effective than branded paper cups to promote the offerings of the real estate market.

The medium gives you access to a wide audience, builds your brand and makes sure locals recognise you and your property. Unlike internet traffic that is only converted into leads, paper cup marketing generates leads that are of much value and relevance.

For a tailored cup marketing campaign, visit http://www.gingercup.com/ or send an email to contact@www.gingercup.com.