While digital advertisers are jumping on to this open door, other entrepreneurs scramble to adjust to the progressions in customer behaviour – and it doesn’t need to be you.

Therefore, I have come up with an article that will list digital marketing trends that you need to take your brand to the next level. 

There is a high chance that you have heard about these types, but you probably did not know if they are worth your time and effort. I will provide you with statistics of all the types, and then you can decide for yourself.

Video Marketing 

In this case, let’s dive in straight to the numbers 

88% of people want to see more videos from brands in 2022. (An increase of 3% from last year.)

Two-thirds of marketers (66%) will either increase or maintain their spending on video in 2022.

If an image says 1,000 words regarding your product or service, what number of words does a video say? 

Video recordings are an incredible medium to showcase your organization’s culture and top to bottom advantages of what services you provide, and they’re a simple method for getting people excited. 

Likewise, moving advertisements or videos can be more compelling in social media marketing than normal still pictures.

A lovely example of a creative video advertisement is the recent ad for Netflix India. 

You can’t do anything but smile when you see this ad. If you were to see this advertisement on youtube, you must probably not skip it. 

AI in marketing 

The world has been humming regarding how the Artificial Intelligence wave will assume control over each part of your lives. 

Little do we understand that the change has, as of now, started. 60% of internet users have interacted with an AI chatbot to address questions across numerous applications and websites.

The vast majority of the substance we consume on our social media stages is tweaked by AIs to make our visit connected for longer! 

This innovation is astounding to the point that it is projected to be a $190 billion industry by 2025, and digital advertisers have an astonishing opening the door to take advantage of this high-tech tool.

Instagram reels

The Instagram Reels were great news for advertisers and content makers. Since TikTok was banned in many nations, reels have filled in as the best substitution.

The great news for digital advertisers is that Reels are giving beyond twofold commitment rates compared to posting a typical video.

Furthermore, now with the recently sent off bits of knowledge highlights on Instagram Reels, you could follow your exhibition and investigate your work!

As an advertiser, you can utilize this element to exhibit numerous sorts of content, for example, educational substance, behind-the-scenes of the brand, product reviews, and so on.

A compelling Reel and video content methodology are essential to get and retain your client’s consideration in 2022.

Check out this Instagram reel for the brand Dior. 

You can see behind the scenes of making a jumpsuit and an explanation in the audio of the reel. Simply exquisite! 

Voice search optimization

What is it that you get bored doing, but you still do? Type. 

Typing can get boring, and these voice assistants tackle precisely that. 

The younger generation is embracing these voice assistants, and it is a quicker way to find out what you want without having to stop and type. It is like talking to a friend. 

But, there is a slight catch that you need to be aware of. 

Voice queries are in the form of questions. And not like regular conversations. 

So, instead of writing your blog topic as “5 digital marketing trends to know in 2022”, try writing it as “what are the five best digital marketing trends of 2022?”

Brands that neglect to optimize their content for the increasing utilization of casual voice search in 2022 will pass up this chance to attract traffic to their sites.

 Google claims that they have accomplished 95% precision with its Voice Search. With higher search accuracy, the voice search’s usability factor has increased. With better precision to match what you request, the simplicity of utilizing your voice to obtain results makes the cycle customized and attractive.

Influencer marketing 

Influencer marketing is a more significant amount of informal exchange marketing that focuses on utilizing an important pioneer or character to intensify the brand to the market. Influencers could be well-known superstars, YouTubers, or Instagramers with significant followings who can assist with getting the news out regarding the brand or business through social channels.

Here are some details on the subject

The more significant part (59%) confess to having an independent financial plan for content marketing, and 75% of them presently mean to commit a financial plan to influencer marketing in 2021

90% of respondents accept influencer marketing to be a powerful type of marketing

Influencer Marketing could be the next big thing!

A perfect example of influencer marketing is Adidas. Adidas sponsors notable tennis players like S Tsitsipas and M Sakkari and gets considerable engagement and awareness from the fans of these players. 

Just look at the Adidas tennis Instagram page’s feed and understand that influencer marketing is a massive part of their strategy. 

Visit our website GINGER MEDIA GROUP MORE RECOMMENDED BLOGS RELATED TO MARKETING 

The post 5 New Digital Marketing Trends to Know in 2024 first appeared on Ginger Media Group.

No matter how many good or genius ideas for products and technologies you bring to the table, it’s never good enough if you have no idea how to go about attracting customers.

Are you a business owner who has spent months working on a great idea and put tons of energy into crafting a marketing plan only to realize your start-up isn’t going anywhere. If you’re a victim to such a scenario, you’re not alone.

In the initial stages, vast majority of start-ups struggle to find customers. However, instead of simply ignoring it, you have to do something about it.

Without customers, your business will cease to exist. Therefore, customer acquisition plays a crucial role if you want to survive, create an impact and touch the realm of success.

Best Customer Acquisition Strategies to Win New Customers

1. Who are your customers and where are they: Depending on the nature of the products and services you are offering, you will have a certain target demographic that you will want to target. Once you find a target group that actively takes interest in your offerings, you can tailor your product to best suit their needs. The next on your list should be figuring out where your target market spends most of their time. This will help you develop marketing strategies whether online or offline.
2. Create video content: To facilitate customer acquisition, you should be able to provide value to your customers. Consider creating informational videos that will interest them. Use this as an opportunity to educate them about your products or services. Post these videos on your website and social media channels. Make constant efforts to promote them so that it reaches maximum people from your target group.
3. Give away freebies: Unfortunately, many people need more than the spoken word before they decide to pay for a product or service. In order to convert these set of people to loyal customers, you need to offer them free stuff or product samples. Once a potential customer tests your offerings, they will realise what value your brand has to offer. This move can significantly lead to future purchases.
4. Search engine optimisation: After establishing an online presence, you need to work towards improving your rankings on search engines. You literally need to give your customers what they’re looking for, make sure you get found and get ahead of your competition. Focus on keyword optimization and back-linking to improve your visibility and chances of being discovered.
5. Create optimized landing pages: Among the many customer acquisition techniques, optimizing landing pages is the most effective ones. It not just helps direct consumers to your products and services but also offers valuable information and facilitates a CTA. Thus, besides your website, if you don’t already have a landing page for your business, it’s high time you get one.

Though customer acquisition may sound simple, it is an on-going process that requires tremendous effort and dedication. Follow the above strategies and you’ll be well on your way to acquire new customers.

The post Evergreen Customer Acquisition Strategies to Win New Clients first appeared on Ginger Media Group.