non traditional advertising

Advertising in Voot 

In the dynamic landscape of Indian entertainment, Voot has emerged as a leading streaming platform, boasting over 100 million monthly active users. This translates to a powerful opportunity for businesses seeking to connect with a vast and engaged audience within the Indian market. Voot Advertising, the platform's advertising solution, unlocks this potential, empowering brands to reach targeted demographics and drive meaningful engagement. The app hosts an impressive 40,000 hours of video content, including Voot original series

Voot's user base surpasses mere quantity; it represents a diverse tapestry of Indian viewers. A 2023 report by App Annie indicates that Voot enjoys a significant presence in Tier 2 and Tier 3 cities, reaching a demographic often overlooked by traditional media channels. This translates to immense potential for businesses seeking to expand their reach beyond major metropolitan areas and connect with a rapidly growing segment of the Indian consumer base. 

Voot advertising goes beyond simply showcasing a product or service. It fosters a deeper connection with viewers through an immersive entertainment experience. Unlike fleeting banner ads, Voot ads are seamlessly integrated within the platform's content ecosystem. This ensures that viewers encounter brands naturally and engagingly, fostering brand recall and positive associations. By leveraging Voot Advertising, businesses can tap into the power of storytelling and forge deeper connections with their target audience within the Indian market.

Benefits of Advertising in Voot 

The Indian entertainment industry is undergoing a digital revolution, with streaming platforms like Voot taking center stage. Boasting over 100 million monthly active users, Voot offers a powerful platform for businesses to connect with a vast and engaged audience within the Indian market. But Voot Advertising, the platform's dedicated advertising solution, provides much more than just user reach. It unlocks a treasure trove of benefits that empower brands to establish a strong presence, generate leads, and drive sales within the Indian landscape. 

Reach a Massive and Targeted Indian Audience

Voot's user base isn't simply large. It represents a diverse and engaged audience base within India. Unlike traditional media channels with limited reach, Voot Advertising allows you to target specific demographics. A 2023 report by App Annie indicates that Voot enjoys a significant presence in Tier 2 and Tier 3 cities. This translates to an exceptional opportunity for businesses to connect with a rapidly growing segment of the Indian consumer base, often overlooked by traditional media channels. 

Deeper Connection Through Immersive Entertainment

Voot Advertising goes beyond simply displaying a product or service. It fosters a deeper connection with viewers by integrating your brand within the platform's engaging content ecosystem. Unlike fleeting banner ads, Voot Ads are seamlessly woven into the viewing experience. This ensures that viewers encounter brands naturally and engagingly, fostering better brand recall and positive associations compared to traditional disruptive advertising methods.

The Power of Regional Content for Hyper-Targeting

India is a land of diverse cultures and languages. Voot Advertising understands this and offers a unique advantage: regional content targeting. Voot boasts a vast library of regional language content, catering to viewers across various Indian states. This allows you to target your advertising campaigns to specific language demographics, ensuring your message reaches the right audience in their preferred language. Regional content allows you to tailor your messaging to resonate with the cultural nuances of your target audience.

Measurable Results and Data-Driven Optimization

Unlike traditional marketing methods, Voot Advertising offers the advantage of meticulously measurable results. The platform provides comprehensive analytics that allow you to track vital metrics such as impressions, views, clicks, conversions, and audience demographics specific to the Indian market.

With this data at your fingertips, you gain valuable insights into the effectiveness of your campaigns. You can identify areas for improvement, optimize your strategy for maximum impact within the Indian market, and make data-driven decisions to refine your messaging and targeting.

Building Brand Awareness and Establishing Brand Identity in India

Voot Advertising isn't just about driving immediate sales; it's a powerful tool for building brand awareness and establishing a strong brand identity within the Indian market. By consistently creating and sharing high-quality video ads tailored for the Indian audience, you can position your brand as a thought leader within your industry. Compelling video ads can spark brand recognition and positive associations, paving the way for future customer engagement within India.

Best Practices of Advertising in Voot 

The Indian entertainment landscape is witnessing a digital transformation, with Voot emerging as a prominent player. Boasting over 100 million monthly active users, Voot offers a powerful platform for businesses to connect with a vast and engaged Indian audience. But simply placing an ad on Voot isn't enough to guarantee success in this dynamic market. Here are five key best practices to elevate your Voot advertising game and achieve your marketing goals within India

Deep Audience Understanding and Tailored Messaging

The cornerstone of successful Voot advertising lies in understanding your target audience within the Indian context. Go beyond basic demographics like age and location. Consider factors like socioeconomic background, language preferences, and viewing habits specific to the Indian market. Understanding these nuances allows you to tailor your messaging to resonate with specific audience segments. India is a land of diverse cultures and traditions.  

Embrace the Power of Storytelling for Maximum Impact

Indians are known for their appreciation of strong narratives. Voot advertising allows you to leverage this cultural preference through compelling storytelling. Craft ad narratives that evoke emotions like humor, nostalgia, or inspiration relevant to the Indian audience. This creates a deeper connection with viewers and makes your ad more memorable within the Indian market. Don't just list product specifications. 

Leverage Regional Content for Hyper-Targeted Advertising

One of Voot's unique strengths is its vast library of regional language content. Target your advertising campaigns to specific language demographics within India. This ensures your message reaches the right audience in their preferred language, fostering better understanding and engagement. Don't just translate your ads; adapt them to resonate with the cultural nuances of each region within India. Consider incorporating regional references, actors, or even dialects to create a sense of familiarity and trust with viewers. 

Utilize the Right Ad Format for Optimal Engagement

Voot offers a diverse range of ad formats to cater to your specific marketing objectives within the Indian market. In-stream Ads appear before, during, or after other videos. Choose between skippable formats (under 60 seconds) or non-skippable formats (under 15 seconds) depending on your message and goals. Mid-roll Ads appear specifically in the middle of longer-form content, capturing viewers' attention during a natural break in the program. 

Measure, Analyze, and Optimize for Continuous Improvement

Don't set your Voot ads and forget them.  Effective advertising in the Indian market thrives on continuous optimization based on data and audience feedback. Utilize Voot's analytics to track key metrics such as impressions, views, clicks, conversions, and audience demographics specific to the Indian market. Test different ad variations, messaging approaches, and creative elements to see what resonates best with your target audience in India. This allows you to refine your strategy for maximum impact within the Indian market.

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Ad Formats for Advertising in Voot 

The Indian entertainment landscape is undergoing a digital revolution, with Voot emerging as a frontrunner.  Boasting over 100 million monthly active users, Voot offers a powerful platform for businesses to connect with a vast and engaged audience. But to truly capture viewers' attention and achieve your marketing goals, choosing the right ad format on Voot Advertising is crucial. Here's a breakdown of five key ad formats available on Voot, each tailored to deliver impactful messages within the Indian market

In-Stream Ads: A Familiar and Effective Approach

In-stream ads are the cornerstone of Voot Advertising, appearing seamlessly before, during, or after other video content. Pre-Roll Ads capture viewers' attention at the beginning of their chosen video content. Ideal for short, impactful messages that create brand awareness or introduce a new product launch within the Indian market. 

Mid-Roll Ads appear in the middle of longer-form content, offering a natural break point to showcase your message. Utilize mid-roll ads for product demonstrations, in-depth storytelling, or special offers relevant to the Indian audience.

In-Feed Ads: Subtle Reminders and Brand Visibility

In-feed ads offer a subtle yet impactful way to reach viewers within the Voot platform. These non-intrusive ads appear within the content feed, seamlessly blending with organic content.

Sponsored Cards visually appealing cards showcase your brand alongside a captivating headline and call to action. Utilize sponsored cards to promote specific products, announce discounts, or drive viewers to your landing page within the Indian market.

Branded Integrations: A Deeper Dive into Content

For a more immersive advertising experience within the Indian market, consider branded integrations.Partner with Voot to sponsor popular shows relevant to your target audience. This allows for deeper brand integration, such as product placements within the show's narrative or co-branded content creation. This strategy fosters a stronger connection between your brand and the show's viewers within the Indian market.

Interactive Overlays: Engaging Viewers with a Call to Action

Voot Advertising offers interactive overlays that appear as semi-transparent banners on the lower 20% of the screen during video playback. This format provides a subtle reminder of your brand while allowing viewers to continue watching uninterrupted.

Transform your overlay into a clickable call to action. This allows viewers to learn more about your product, visit your website, or download an app directly from the ad within the Indian market.

Promoted House Ads: Leveraging Voot's Existing Content

For a cost-effective way to reach a broad audience within the Indian market, consider Voot's promoted house ads. Promote your brand by sponsoring existing high-performing content on Voot. This leverages the existing viewership of popular shows or movies to showcase your brand message to a relevant audience.

Want to do Advertising in Voot for brand promotions?

Why Ginger Media Group Should Be Your Trusted Partner for Advertising in Voot?


In today's dynamic Indian digital landscape, navigating the ever-evolving world of online advertising can be a daunting task. With countless platforms and strategies vying for your attention, choosing the right partner to elevate your Voot advertising efforts is crucial. Here at Ginger Media Group, we understand the immense potential of Voot and its ability to connect you with a vast and engaged audience within the Indian market. But what truly sets us apart and makes us your ideal partner for Voot advertising success.

Deep Expertise in Voot Advertising and the Indian Audience: We are a passionate team of marketing specialists with a wealth of experience specifically in crafting successful Voot advertising campaigns. We stay at the forefront of industry trends, constantly researching and implementing the latest Voot advertising strategies to maximize your return on investment (ROI) within the Indian market. 

Our proven track record speaks for itself – we have a history of helping businesses of all sizes achieve their Voot advertising goals, from driving brand awareness and website traffic to generating leads and increasing sales within India. 

Collaborative Approach Tailored to Your Unique Needs: We understand that a one-size-fits-all approach doesn't work in Voot advertising, especially when catering to the diverse Indian audience. That's why we take the time to understand your unique business goals, target audience within India, and brand identity.

Through collaborative brainstorming sessions, we work closely with you to develop a bespoke Voot advertising strategy that seamlessly aligns with your overall marketing objectives in the Indian market.  

Culturally Nuanced Storytelling for Maximum Impact: We believe in the power of storytelling, especially when crafting messages that resonate with the diverse Indian audience.  Our in-house creative team is comprised of skilled videographers, copywriters, and graphic designers who are attuned to the cultural nuances of India. We craft compelling video ads that resonate with your target audience, not just showcase your product or service. 

Data-Driven Optimization for Continuous Improvement: At Ginger Media Group, we don't just launch your Voot advertising campaign and walk away. We are dedicated to ensuring its ongoing success within the Indian market. We utilize Voot's robust analytics platform to track key metrics such as impressions, views, clicks, conversions, and audience demographics specific to the Indian market. This data provides invaluable insights into your campaign's performance, allowing us to identify areas for optimization. 

Transparent Communication and Ongoing Support: We believe in fostering a transparent and collaborative partnership with our clients. Throughout the entire Voot advertising campaign process, we maintain open communication channels, keeping you informed of progress, performance metrics, and any adjustments we make to optimize your campaign for the Indian market. Our dedicated account managers are available to answer your questions and address your concerns promptly.

A Broader Spectrum of Services for a Holistic Indian Market Strategy: While Voot advertising is our core expertise, we understand the importance of a holistic digital marketing strategy for success within the Indian market. We offer a comprehensive suite of services that can complement your Voot campaigns and amplify your brand message across various platforms. We can help improve your website's ranking in search engine results pages to drive organic traffic from potential Indian customers.

Our team can create engaging content and manage your presence on relevant social media platforms to amplify your brand message and connect with the Indian audience on their preferred social media channels. We can develop valuable and informative content (blogs, articles, white papers) tailored to the Indian market, attracting and educating your target audience, ultimately driving conversions.

Ginger Media Group is a 360 degrees marketing agency that specialises in outdoor advertising. With our 7+ years of experience, our team of branding specialists, marketing enthusiasts and data-driven advertisers, we have had the pleasure to serve some of the most well-known brands such as VIBGYOR, OYO, Zomato, Uber Moto, Uber Eats, Chumbak & a lot more.

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